Minions Make Way for Ant-Man, and It’s No Trainwreck
By John Hamann
July 19, 2015
Universal used its masterful marketing department again, getting this very funny person out everywhere to promote the hell of out Trainwreck. The marketing campaign works when every word that comes out of the star's mouth is funny, and that’s exactly what Schumer did (see her recent appearance on Jimmy Fallon for an example). Apatow was no slouch, either, but the it-girl made Trainwreck work (yes, I have a crush, leave me alone).
The Marketing of Amy Schumer paid off nicely for Trainwreck, as the weekend gross came in at a very impressive $30.2 million from a ballsy venue count of 3,158, giving it an impressive venue average of $9,563. Critics loved the film, as despite a hard R rating, critical notices came in at 85% fresh, and the Cinemascore was an A-. That’s a better Cinemascore than Knocked Up, and the same as 40-Year-Old Virgin, two leggy hits from Judd Apatow. I am expecting sturdy legs from Trainwreck, which should easily push this one toward $100 million domestic. Universal is going to have their zillionth hit of the summer, and Amy Schumer is going to have a long and happy career.
That pushes Inside Out down to fourth in its fifth weekend. The Pixar release took in another $11.7 million, dropping a not-bad 34% in the process. Inside Out eclipsed another big plateau this weekend, as it crossed the $300 million mark on Saturday, its 30th day of release. That’s four days faster than it took Shrek the Third, and it becomes the fastest Pixar release to hit $300 million save only for Toy Story 3. Inside Out also passed Up this weekend on Pixar’s all time domestic gross list, leaving it behind only Toy Story 3 ($415 million gross) and Finding Nemo ($339.7 million). It will be close between Inside Out and Nemo, and had those pesky Minions not shown up, it would be a sure second. So far, Inside Out has earned $306.4 million domestic, and has another $180 million and counting overseas.
In its sixth weekend, Jurassic World tumbles from second to fifth. The behemoth of the summer earned another $11.4 million and was off an okay 37%. This weekend, Jurassic World became only the fourth film ever to earn more than $600 million, and passed the original gross of Titanic, which earned $600.8 million back in 1997 before it was converted to 3D. Jurassic World’s domestic total is now at $611.2 million and the worldwide take has reached $1.513 billion (enough to put it ahead of both Furious 7 and Avengers: Age of Ultron). Tremble against its power.
Sixth is Terminator: Genisys, as it winds its way out of the top ten (three new releases next weekend and possible expansions of the some platformers may push it out in the next frame). Genisys earned $5.4 million, giving it a decline of 61%. Made for $155 million, the reboot would need a miracle to make back the $500 million it must earn in order to see a profit. So far, it has tallied $80.6 million domestically and has $196 million from overseas venues.