Monday Morning Quarterback Part II
By BOP Staff
August 7, 2013
Kim Hollis: Smurfs 2 debuted in just third place with a Friday-to-Sunday total of $17.5 million. It has made $27.1 million since its Wednesday debut. What do you think about this result?
Brett Ballard-Beach: That's f*in terrible. Errr, I mean s***fin' terrible. (Well, it may not be that bad. But it ain't fan-s***fin-tastic). The five day throws below the first's three-day weekend by almost $10 million. Another why the hell did this open mid week question pops in my mind. This won't hit $100 million domestically, but as has been noted all over the place, the international box office is where this will clean up, just as the first one did, and it appears that The Smurfs 3 has already been pencilled in for 2015. So, it's a self-perpetuating victory for Sony Animation. At least Hank Azaria was charming as he was being "mocked" by John Oliver for it the other night.
Felix Quinonez: I'm personally very happy about this. These Smurfs movies looked horrible to me and judging by the reviews that seems to be an accurate description. Obviously this is going to come in well below of the first one's domestic box office final but I don't think The US was ever really the main target for this movie. The first one did OK domestically but cleaned up overseas and I think this one will do similar business overseas. In the end it will be a money maker for the studio and the release of a third one wouldn't surprise me.
As for why it did so poorly, I think there really have just been too many animated releases back to back. Also I think the success of Despicable Me 2 is surprising everyone as it's still in the top five.
Bruce Hall: I've been trying not to think about this movie. But since we have to talk about it, here goes.
The Smurfs 2 is a terrible sequel to a film that was a success despite itself. It took 20 weeks to earn $142 million stateside, but it cleaned up overseas for a total cume of over half a billion dollars worldwide. A sequel was inevitable. But that doesn't mean it was destined for success. Still, I was chided by someone last week for exclaiming "Nobody in America gives a [radio edit] about this movie," and I'd like to state for the record that I was wrong. Dead wrong.
Nobody in the WORLD gives a [radio edit] about this movie. The international take, as of this writing, is about $52 million. I'm not sure what happened, and I'm not sure I care. All I know for sure is that we probably won't be seeing another Smurfs movie, and if that's all the good that comes out of this, I'll gladly take it.
Jay Barney: Perhaps sequel fatigue has finally set in? I don't think the American dollars are the real focus here; they never were. Many of us probably come across as degrading the first Smurf movie quite a bit, and for good reasons. However, I think there is element to the success of the first Smurf film that we have ignored. Maybe we all do hate that film, but we can do that and still give it credit for being a HUGE surprise globally. If you take a look at the all time global list, the little blue people are up there with some pretty heavy performers. James Bond, Puss In Boots, Sherlock Holmes. Perhaps we will hate this one as much as the first, but if it performs anything like the original internationally, we have to give it some credit.