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Reagen Sulewski: I picture a bunch of parents doing their best Jean-Luc Picard impression. "The line must be drawn he-ah!" I know that was my philosophy with this, and I'm actively looking for films to take my kid to.

Edwin Davies: It's probably a number of factors, but the two key ones probably are that it's a terrible sequel to a terrible film and that it's the fourth or fifth animated film to come out in the last couple of months and most of the demand seems to have been eaten up by Despicable Me 2, which is still doing pretty good business. Considering that there are better options for children and their harried parents to choose from, I imagine a lot of them would have just said, "Why don't we go and see the Minions again?"

Tim Briody: If Neil Patrick Harris and Hank Azaria needed money, they should have asked. I'd like to applaud this result, but Smurfs 3 is pretty much a given thanks to the stupid worldwide grosses. Come on, world! You're better than this!

Kim Hollis: When you make animated movies that parents have no desire to see, you have problems. I never saw the first one and will never see this one either. Hell, I thought the Smurfs were annoying when they were originally on television in the 1980s. When we're sending movies like this overseas, who can blame China for not wanting to pay?

David Mumpower: Look, the target audience for The Smurfs was four-year-olds. We discuss this from time to time with teen movies that attempt sequels. The supporters of the first movie outgrow the sequel. Sadly for Sony, the kids who supported The Smurfs are six-year-olds now. That may not seem like a big deal on the surface, but it is. These kids are 50% older, 50% wiser. They are 50% savvier than they were back in the halcyon days of 2011. Sure, some of them probably went to The Smurfs 2 to be reminded of a simpler time in their lives, the days of preschool rather than first grade. The rest have moved on to more complicated entertainment such as Sofia the First and Dog with a Blog.

Kim Hollis: Now that we're into August, we've gotten through most of the big blockbusters on the schedule. What is your most anticipated movie for the rest of the year?

Brett Ballard-Beach: Top five in no order--

Gravity (I may MAY, even pay to see this in 3D. I am not going to watch any trailers or read spoilers but the very idea and the cast and director have me intrigued)

Blue is the Warmest Color (Cannes best film winner, the rise and fall of a lesbian relationship writ large as a three hour sexually graphic epic)

Her (sight unseen, just because it's Spike Jonze)

American Hustle (because it's David O. Russell and a cast of awesome wearing ridiculous '70s outfits and telling a true story of corruption and ridiculousness)

Inside Llewyn Davis (because it's Joel and Ethan).

Special mentions for Anchorman: The Legend Continues which I pray is gutbustingly funny and not underwhelming like say, The Spy Who Shagged Me or Meet the Fockers; and The Secret Life of Walter Mitty which the trailer suggests may be Ben Stiller's best film as director to date.

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