Weekend Wrap-Up

Audience for The Dark Knight Fails To Rise

By John Hamann

July 29, 2012

I just met you, and this is crazy...

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Now in its fifth weekend, Universal's Ted lands in fifth place. After a nasty 55% decline last weekend, Ted got back to held extremely well over the current frame. Ted earned $7.4 million and dropped a slim 27%, putting it back on track for finishing above $200 million. Ted has earned $193.6 million against a budget of only $50 million.

After an almost 70% drop last weekend, The Amazing Spider-Man doesn't hold as well as Ted, and ends up finishing behind the talking teddy bear movie. The (not so) Amazing Spider-Man earned $6.8 million in its fourth weekend, falling 38%. Sony's $230 million reboot finally matched its production budget this weekend stateside, and will be thankful for the $400 million it has earned overseas, as that will be the only profit it sees. So far, the reboot has earned $242 million – at best okay for what once was the biggest superhero on the screen.

Pixar's Brave is seventh, and also has a good hold despite losing screens. Brave earned $4.2 million in its sixth weekend in theaters, and dropped 30% despite moving from 2,900 screens last weekend to 2,551 this weekend. While it won't finish as the biggest Pixar film ever, it will finish better than Ratatouille ($206.4 million) and WALL-E ($223.8 million). Brave has earned $217.3 million so far.


Eighth and ninth are the also rans, as Magic Mike finishes eight and Savages is ninth. Magic Mike completes a great run in the top ten with a $2.6 million weekend, and Savages continues to stumble with a $1.7 million frame. Magic Mike was off 40%, while the Oliver Stone entry fell 48%. The $7 million Warner Bros. pickup about male strippers has now earned a lofty $107.6 million; Savages, which cost Universal $45 million to make, has pulled in $44 million.

In tenth is Wes Anderson's summer success story. Moonrise Kingdom, the Focus Features comedy/drama, earned another $1.4 million on 853 screens, bringing its running total to $38.4 million. That's a top ten best decline of only 24%. It's Anderson's second best performing film, behind only The Royal Tenenbaums' $52.4 million. That number seems out of reach, but Moonrise Kingdom is at least going to be in the conversation.

Overall this weekend, things aren't great, but I guess that's to be expected. The top 12 films this weekend earned $128.5 million, which isn't great for a weekend in July where the film with the third biggest opening ever is enjoying in its second frame. A year ago, when sad sack Cowboys vs Aliens was on top, the top 12 brought in a much stronger $170.8 million. In 2010, when Inception had its second weekend on top, the box office took in $155 million. In 2009, it was $141.5 million. Will things get better next weekend? I wouldn't take that bet in a million years. The opening films will be the Total Recall remake and Diary of a Wimpy Kid: Dog Days, an aptly titled film for summer 2012.

Top Weekend Box Office for 7/27/12-7/29/12 (Estimates)
Rank Film Distributor Estimated Gross Weekly Change Running Total
1 The Dark Knight Rises Warner Bros. $64,000,000 - 60% $289,086,000
2 Ice Age: Contintental Drift Fox $13,300,000 - 35% $114,847,214
3 The Watch 20th Century Fox $13,000,000 New $13,000,000
4 Step Up: Revolution SUMMIT $11,800,000 New $11,800,000
5 Ted Universal Pictures $7,353,000 - 27% $193,619,000
6 The Amazing Spider-Man Sony/Columbia $6,800,000 - 38% $242,053,000
7 Brave Walt Disney Pictures $4,237,000 - 30% $217,261,000
8 Magic Mike Warner Bros. Pictures $2,580,000 - 40% $107,587,000
9 Savages Universal Pictures $1,753,000 - 48% $43,899,000
10 Moonrise Kingdom Focus Features $1,387,359 - 24% $38,396,927
11 MADEA'S WITNESS PROTECTION Lionsgate $1,320,000 - 41% $62,747,297
12 To Rome With Love Sony Pictures Classics $1,015,636 - 29% $12,925,478
  Also Opening/Notables
  Ruby Sparks Fox Searchlight $151,881 New $191,717
  Ai Weiwei: Never Sorry IFC Films $45,000 New $45,000
  Killer Joe Ld Entertainment $37,864 New $37,864
  Searching For Sugar Man Sony Classics $28,533 New $28,533
  Klown Drafthouse Films $17,890 New $17,890
  The Queen of Versailles Magnolia $138,000 + 169% $223,097
  2016 Obama's America Rocky Mountain $36,572 + 10% $132,341
  Easy Money Weinstein Co. $22,508 + 53% $84,112
  The Imposter Indomina $13,526 + 33% $61,017
  Katy Perry: Part of Me Paramount Insurge $540,000 - 53% $24,126,000
  Beasts of the Southern Wild FOX SEARCHLIGHT $914,000 + 20% $4,194,890
  Madagascar 3: Europe's Most Wanted PARAMOUNT $860,000 - 36% $209,530,000
  Safety Not Guaranteed Filmdistrict $164,000 + 4% $3,197,267
Box office data supplied by Exhibitor Relations
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