Weekend Wrap-Up
Audience for The Dark Knight Fails To Rise
By John Hamann
July 29, 2012
Now in its fifth weekend, Universal's Ted lands in fifth place. After a nasty 55% decline last weekend, Ted got back to held extremely well over the current frame. Ted earned $7.4 million and dropped a slim 27%, putting it back on track for finishing above $200 million. Ted has earned $193.6 million against a budget of only $50 million.
After an almost 70% drop last weekend, The Amazing Spider-Man doesn't hold as well as Ted, and ends up finishing behind the talking teddy bear movie. The (not so) Amazing Spider-Man earned $6.8 million in its fourth weekend, falling 38%. Sony's $230 million reboot finally matched its production budget this weekend stateside, and will be thankful for the $400 million it has earned overseas, as that will be the only profit it sees. So far, the reboot has earned $242 million – at best okay for what once was the biggest superhero on the screen.
Pixar's Brave is seventh, and also has a good hold despite losing screens. Brave earned $4.2 million in its sixth weekend in theaters, and dropped 30% despite moving from 2,900 screens last weekend to 2,551 this weekend. While it won't finish as the biggest Pixar film ever, it will finish better than Ratatouille ($206.4 million) and WALL-E ($223.8 million). Brave has earned $217.3 million so far.
Eighth and ninth are the also rans, as Magic Mike finishes eight and Savages is ninth. Magic Mike completes a great run in the top ten with a $2.6 million weekend, and Savages continues to stumble with a $1.7 million frame. Magic Mike was off 40%, while the Oliver Stone entry fell 48%. The $7 million Warner Bros. pickup about male strippers has now earned a lofty $107.6 million; Savages, which cost Universal $45 million to make, has pulled in $44 million.
In tenth is Wes Anderson's summer success story. Moonrise Kingdom, the Focus Features comedy/drama, earned another $1.4 million on 853 screens, bringing its running total to $38.4 million. That's a top ten best decline of only 24%. It's Anderson's second best performing film, behind only The Royal Tenenbaums' $52.4 million. That number seems out of reach, but Moonrise Kingdom is at least going to be in the conversation.
Overall this weekend, things aren't great, but I guess that's to be expected. The top 12 films this weekend earned $128.5 million, which isn't great for a weekend in July where the film with the third biggest opening ever is enjoying in its second frame. A year ago, when sad sack Cowboys vs Aliens was on top, the top 12 brought in a much stronger $170.8 million. In 2010, when Inception had its second weekend on top, the box office took in $155 million. In 2009, it was $141.5 million. Will things get better next weekend? I wouldn't take that bet in a million years. The opening films will be the Total Recall remake and Diary of a Wimpy Kid: Dog Days, an aptly titled film for summer 2012.
| 1 |
The Dark Knight Rises |
Warner Bros. |
$64,000,000 |
- 60% |
$289,086,000 |
| 2 |
Ice Age: Contintental Drift |
Fox |
$13,300,000 |
- 35% |
$114,847,214 |
| 3 |
The Watch |
20th Century Fox |
$13,000,000 |
New |
$13,000,000 |
| 4 |
Step Up: Revolution |
SUMMIT |
$11,800,000 |
New |
$11,800,000 |
| 5 |
Ted |
Universal Pictures |
$7,353,000 |
- 27% |
$193,619,000 |
| 6 |
The Amazing Spider-Man |
Sony/Columbia |
$6,800,000 |
- 38% |
$242,053,000 |
| 7 |
Brave |
Walt Disney Pictures |
$4,237,000 |
- 30% |
$217,261,000 |
| 8 |
Magic Mike |
Warner Bros. Pictures |
$2,580,000 |
- 40% |
$107,587,000 |
| 9 |
Savages |
Universal Pictures |
$1,753,000 |
- 48% |
$43,899,000 |
| 10 |
Moonrise Kingdom |
Focus Features |
$1,387,359 |
- 24% |
$38,396,927 |
| 11 |
MADEA'S WITNESS PROTECTION |
Lionsgate |
$1,320,000 |
- 41% |
$62,747,297 |
| 12 |
To Rome With Love |
Sony Pictures Classics |
$1,015,636 |
- 29% |
$12,925,478 |
| |
Also Opening/Notables |
| |
Ruby Sparks |
Fox Searchlight |
$151,881 |
New |
$191,717 |
| |
Ai Weiwei: Never Sorry |
IFC Films |
$45,000 |
New |
$45,000 |
| |
Killer Joe |
Ld Entertainment |
$37,864 |
New |
$37,864 |
| |
Searching For Sugar Man |
Sony Classics |
$28,533 |
New |
$28,533 |
| |
Klown |
Drafthouse Films |
$17,890 |
New |
$17,890 |
| |
The Queen of Versailles |
Magnolia |
$138,000 |
+ 169% |
$223,097 |
| |
2016 Obama's America |
Rocky Mountain |
$36,572 |
+ 10% |
$132,341 |
| |
Easy Money |
Weinstein Co. |
$22,508 |
+ 53% |
$84,112 |
| |
The Imposter |
Indomina |
$13,526 |
+ 33% |
$61,017 |
| |
Katy Perry: Part of Me |
Paramount Insurge |
$540,000 |
- 53% |
$24,126,000 |
| |
Beasts of the Southern Wild |
FOX SEARCHLIGHT |
$914,000 |
+ 20% |
$4,194,890 |
| |
Madagascar 3: Europe's Most Wanted |
PARAMOUNT |
$860,000 |
- 36% |
$209,530,000 |
| |
Safety Not Guaranteed |
Filmdistrict |
$164,000 |
+ 4% |
$3,197,267 |
|
Box office data supplied by Exhibitor Relations
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