Weekend Wrap-Up

Universal Hops Away With Victory

By John Hamann

April 3, 2011

Chick labor is surprisingly affordable.

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Limitless finishes fifth this weekend. After a stellar drop of only 20% last weekend, Limitless held decently again, earning $9.4 million and falling 38% - despite the competition from Source Code. The Relativity Media release is turning into a big hit for the studio, as this one cost only $27 million to make, but has earned $55.6 million after only three weekends of release. Relativity could be looking at as much as $80 million on the domestic front from this one, and likely a similar amount coming from overseas sales. As a distributor, Relativity was desperate for a hit, and got one with Limitless.

Sixth spot goes to The Lincoln Lawyer, Lionsgate's $40 million courtroom thriller. Lawyer earned $7.1 million in its third weekend, and drops a not terrible 34%, following a 19% drop last weekend. The 83% fresh Lincoln Lawyer has now earned $39.6 million.

Falling from second last weekend to seventh is Sucker Punch, as everyone jumps off the sinking ship. After opening to $19.1 million last weekend, Sucker Punch got just that, as it fell 68%, earning only $6.1 million. All of a sudden, the $82 million Zack Snyder flick looks to be doomed financially, unless an overseas campaign can save it. Give Sucker Punch $30 million so far.

Eighth goes to Rango, as the talking lizard is stomped by the cute bunny. After earning $9.8 million last weekend, Rango drops 53% to $4.6 million this weekend, which gives an indication of how much parents and kids wanted new product at the multiplex. Rango will still end as a win for Paramount, despite the $135 million production budget. Rango has earned $113.8 million domestically, and is approaching that amount overseas.


Landing in ninth is Paul, which is feeling a bit like Nanny McPhee returns in that it was already profitable before coming to America, and once it opened, everyone forgot about it. Paul earned $4.3 million in its third frame and dropped 45% this weekend. Paul now has a domestic running total of $32 million, but has also earned $31 million overseas against a $40 million budget.

Tenth goes to Battle: Los Angeles, which is falling off the face of the Earth after four weekends at the box office. The sci-fi flick with Aaron Eckhart earned another $3.5 million, which is off 54% from the previous frame. So far, Battle: Los Angeles has earned $78.5 million, good enough to be profitable for Sony/Columbia even before international numbers are added in.

Overall this weekend, the 2011 box office weekend was up against the frame last year when Clash of the Titans broke out, earning $61 million, leaving little chance for top 12 success this weekend. Last year, the top 12 earned $168.6 million; this year, the top 12 earned only $115.8 million. Things may change next weekend, though, as Arthur opens, which stars Russell Brand as the titular character, and Helen Mirren taking on the John Gielgud character. Other openers include the very interesting looking Hanna, as well as Soul Surfer, along with another Natalie Portman film, Your Highness.

Top Weekend Box Office for 4/1/11-4/3/11 (Actuals)
Rank Film Distributor Estimated Gross Actual Gross Weekly Change Running Total
1 Hop Universal $38,118,140 $37,543,710 New $37,543,710
2 Source Code $15,053,000 $14,812,094 New $14,812,094
3 Insidious FilmDistrict $13,495,510 $13,271,464 New $13,271,464
4 Diary of a Wimpy Kid: Rodrick Rules Twentieth Century Fox $10,200,000 $10,040,822 - 58% $38,196,168
5 Limitless Relativity Media $9,402,000 $9,307,896 - 38% $55,509,640
6 The Lincoln Lawyer Lions Gate $7,050,000 $6,829,050 - 36% $39,416,066
7 Sucker Punch Warner Bros. Pictures $6,085,000 $6,020,403 - 68% $29,811,118
8 Rango Paramount $4,560,000 $4,505,572 - 54% $113,728,874
9 Paul Universal $4,335,000 $4,245,560 - 46% $31,844,445
10 Battle: Los Angeles Columbia Pictures (Sony) $3,500,000 $3,536,435 - 53% $78,502,566
11 The Adjustment Bureau Universal Pictures $2,203,625 $2,142,630 - 50% $58,530,595
12 Red Riding Hood Warner Bros. $1,815,000 $1,776,234 - 59% $35,592,341
  Also Opening/Notables
  Trust Millenium $60,019 $58,214 New $58,214
  Rubber Magnolia N/A $16,346 New $16,346
  Le Quattro Volte Lorber Films N/A $16,192 New $20,914
  Circo First Run N/A $5,403 New $5,403
  Miral Weinstein Co. $74,330 $73,044 +10% $163,161
  Win Win Fox Searchlight $1,176,225 $1,138,864 +145% $1,947,944
  Jane Eyre $1,200,000 $1,215,132 + 25% $3,479,513
  The King's Speech The Weinstein Company $1,193,506 $1,133,162 - 27% $136,586,305
Click here for all weekend data
Box office data supplied by Exhibitor Relations
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