Weekend Wrap-Up

Zack Snyder Sucker Punched by a Wimpy Kid

By John Hamann

March 27, 2011

They had a dream where they finished second...but it was just a nightmare.

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Despite two new films in the top two spots, The Lincoln Lawyer manages to stay in fourth for a second straight weekend. The Lionsgate release that opened to $13 million last weekend, fell 17% to $11 million, again indicating there were few new choices for thinking adults this weekend. It's a good hold for the $40 million effort, as it tries to turn an 82% fresh rating into legs. So far, it has earned $29 million, and should earn more than the production budget domestically.

Fifth is Rango, which has another strong weekend in its fourth outing. The Johnny Depp voiced character earned another $9.8 million this weekend, and drops 35% compared to last weekend despite competition in a similar demo from Diary of a Wimpy Kid 2. Originally, I thought Paramount was going to eat it on Rango, but the talking Lizard managed to cross the $100 million plateau this weekend, and looks like it will at least match the production budget domestically. It has already brought in another $75 million from overseas, so the Gore Verbinski film is going to hit the win column for the studio despite costing $135 million to make, and being a little bit outside the norm. Give it $106.4 million on the domestic side so far, and the highlight that it has been one of the very few successful films released in 2011.

Sixth is Battle: Los Angeles, which has been the poster-child for the 2011 movie-going season with its great trailer, and complete awfulness. Now in its third weekend, Battle: Los Angeles earned $7.6 million and dropped a nasty 48% from last weekend. It's hard to believe, but this $35 million plus opener is going to struggle to reach $90 million on the domestic front. So far, it has accumulated $72.6 million in domestic receipts.


Seventh spot goes to Paul, the alien road movie with Simon Pegg, Nick Frost and the voice of Seth Rogen. Paul earned $7.5 million in its second weekend, and dropped 42%. With the Shaun of the Dead guys as the leads, this one was expected to be front-loaded, as it almost plays as a sequel to the zombie flick and Hot Fuzz. Give Paul $24.6 million so far for Universal against a $40 million production budget - and remember, it has earned an additional $30 million overseas.

The rest of the top ten are the also-rans. Eighth goes to Red Riding Hood, the Warner Bros. disappointment. Red earned only $4.4 million in its third weekend, and dropped 39%. It has a running total of $32.5 million. Ninth is The Adjustment Bureau with Matt Damon and Emily Blunt. Now in its fourth weekend, the Universal flick earned $4.2 million and dropped 26%. It has a running total of $54.9 million against a budget of $50 million. Finally in tenth is Mars Needs Moms, the animated bomb from Disney. It dropped a hefty 59% on its way to $2.2 million - and it beats out Beastly by only $1,000, so we might see a change once actual numbers come in. Mars Needs Moms has yet to reach $20 million, which is horrible against its $150 million budget.

Overall, this weekend is the same, same, same. The top 12 films grossed $109.3 million, a little bit more than last weekend, but definitely lower than expected due to the implosion of Sucker Punch. Last year, over the March 26th - 28th weekend, How To Train Your Dragon earned $43.7 million and led the top 12 to a cume of $117 million. Next weekend brings three new releases, Hop, an animated kids flick from Universal, Source Code with Jake Gyllenhaal, and Insidious, a new horror film.

Top Weekend Box Office for 3/25/11-3/27/11 (Estimates)
Rank Film Distributor Estimated Gross Weekly Change Running Total
1 Diary of a Wimpy Kid: Rodrick Rules Twentieth Century Fox $24,400,000 New $24,400,000
2 Sucker Punch Warner Bros. Pictures $19,015,000 New $19,015,000
3 Limitless Relativity Media $15,225,000 - 19.5% $41,280,982
4 The Lincoln Lawyer Lions Gate $11,000,000 - 16.7% $28,967,183
5 Rango Paramount $9,800,000 - 35.0% $106,363,000
6 Battle: Los Angeles Columbia Pictures (Sony) $7,600,000 - 47.7% $72,580,000
7 Paul Universal $7,506,050 - 42.5% $24,610,220
8 Red Riding Hood Warner Bros. $4,390,000 - 38.9% $32,453,000
9 The Adjustment Bureau Universal Pictures $4,244,520 - 26.5% $54,870,590
10 Mars Needs Moms Walt Disney Pictures $2,186,000 - 58.9% $19,152,000
11 Beastly CBS Films $2,185,000 - 31.7% $25,313,573
12 Hall Pass Warner Bros. $1,755,000 - 31.7% $42,373,000
  Also Opening/Notables
  The 5th Quarter $218,578 New $218,578
  Potiche Music Box $85,000 New $85,000
  Miral Weinstein Co. $65,000 New $65,000
  Win Win Fox Searchlight $470,804 +213.1% $678,720
  Bill Cunningham New York Zeitgeist $67,880 102% $151,006
  Winter In Wartime Sony Classics $26,753 +79% $49,673
  Jane Eyre $982,765 +110.7% $1,898,298
  Just Go With It Columbia Pictures (Sony) $1,500,000 - 33.2% $100,000,000
  Gnomeo and Juliet Touchstone Pictures $1,446,000 - 37.1% $95,808,000
  The King's Speech The Weinstein Company $1,560,800 - 23.3% $134,645,000
Box office data supplied by Exhibitor Relations
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