Weekend Wrap-Up

Rango, Adjustment Bureau Give Hope to Box Office

By John Hamann

March 6, 2011

Roadrunner...the fastest way to travel. Meep meep!

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Seventh goes to our Best Picture winner The King's Speech, and despite already pulling in over $100 million prior to Oscar night, it still sees a nice bounce from its big win. The King's Speech pulled in another $6.5 million and dropped a very slim 11% thanks to the four Oscars it won last Sunday. The Colin Firth starrer is now the biggest release ever for The Weinstein Company, as it gets ahead of Inglourious Basterds, which earned $120.5 million domestically in 2009. The King's Speech has taken in $123.8 million domestically, and is approaching $300 million worldwide – all against a tiny $15 million budget.

Eighth goes to Sony's Adam Sandler/Jennifer Aniston comedy Just Go With It, which is now in its fourth weekend. Just Go With It earned $6.5 million and dropped an expected 38%. This $80 million Sandler comedy has performed exceptionally given the season, as it has a cume so far of $88 million. It should see $100 million before it's through, and is just getting started overseas.

I Am Number Four takes the express route downward, as it moves from fourth last weekend to ninth this weekend. Number Four earned $5.7 million this weekend, and dropped a searing 48%. The $60 million flick has earned $46.4 million so far, and likely won't match its production budget.


Finally in tenth is the Justin Bieber concert movie. Never Say Never earned another $4.3 million and dropped 54%. It has a total of $68.9 million against a $13 million production budget. Highway robbery.

Topher Grace's Take Me Home Tonight finished outside the top ten in 11th spot, as the '80s based flick could only manage $3.5 million. Without much of a marketing push from Relativity Media, the film really didn't have much of a chance, and is going to have to hope for the majority of its revenue to come from the home video market.

Overall, the top 12 films at the box office got their collective nose back above $100 million this weekend, but compared to last year, it's a drop in the bucket. A year ago, Alice in Wonderland opened to $116 million, only $9 million less than what the entire top 12 earned this weekend. Next weekend will provide even more pop to the box office. Openers include Battle: Los Angeles from Sony, Disney's launch of Mars Needs Moms, and Warner Bros.' teen-targeted Red Riding Hood.

Top Weekend Box Office for 3/4/11-3/6/11 (Actuals)
Rank Film Distributor Estimated Gross Actual Gross Weekly Change Running Total
1 Rango Paramount $38,000,000 $38,079,323 New $38,079,323
2 The Adjustment Bureau Universal Pictures $20,945,000 $21,157,730 New $21,157,730
3 Beastly CBS Films $10,115,000 $9,851,102 New $9,851,102
4 Hall Pass Warner Bros. $9,015,000 $8,861,053 - 34.5% $26,846,808
5 Gnomeo and Juliet Touchstone Pictures $6,912,000 $7,240,315 - 46.0% $84,002,325
6 Unknown The WeinsteinCo. $6,620,000 $6,520,232 - 48.1% $53,029,496
7 Just Go With It Columbia Pictures (Sony) $6,500,000 $6,431,246 - 38.9% $88,131,316
8 The King's Speech The Weinstein Company $6,501,000 $6,230,227 - 15.1% $123,546,104
9 I Am Number Four Walt Disney Pictures $5,702,000 $5,750,190 - 47.8% $46,488,606
10 Justin Bieber: Never Say Never Paramount $4,325,000 $4,277,128 - 54.4% $68,828,539
11 Take Me Home Tonight Relativity Media $3,500,000 $3,464,679 New $3,464,679
12 Big Mommas: Like Father, Like Son Twentieth Century Fox $3,300,000 $3,281,157 - 57.0% $33,250,835
  Also Opening/Notables
  Happythankyoumoreplease Anchor Bay $30,000 $35,063 New $35,063
  Uncle Boonmee Who Can Recall His Past Lives Strand $25,000 $23,540 New $27,830
  I Saw the Devil Magnolia $14,000 $13,567 New $13,567
  Drive Angry Summit Entertainment $2,170,000 $2,225,659 - 57.1% $9,103,951
  Cedar Rapids Fox Searchlight $815,000 $821,124 + 23.5% $3,391,035
  True Grit Paramount Pictures $950,000 $975,388 - 49.9% $168,681,088
  The Fighter Paramount $1,100,000 $1,118,397 - 29.0% $92,037,546
  Black Swan Universal $1,000,000 $1,012,346 - 23.8% $105,118,886
Click here for all weekend data
Box office data supplied by Exhibitor Relations
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