Weekend Wrap-Up

Toy Story 3 Dominates Box Office; Hex Flops

By John Hamann

June 20, 2010

It's okay, Woody. Their special relationship gives us the heebie jeebies, too.

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Because of the new 3D competition from Toy Story and losing 660 venues, Shrek Forever After drops to fifth place and sees a steep drop of 65%. After finishing with a $15.8 million gross last weekend, Shrek Forever After earned $5.5 million. Still, Shrek 4 should end up with an open-to-domestic finish multiplier of about 3.5, not bad for a sequel opening at $70 million. So far, the Paramount/DreamWorks film has earned $222.9 million domestically.

Prince of Persia is sixth and has a much better hold than its 54% slip last weekend. Now in its fourth weekend, the high adventure flick earned $5.3 million and dips only 19%. It has a domestic running total of $80.5 million, and a foreign total approaching $200 million.

Jonah Hex flops into seventh, as the Josh Brolin comic book adaptation is dead on arrival. There's nothing for Warner Bros. to be happy about here, as what could have been a successful franchise opens to a nasty $5.1 million. Hex was out to only 2,825 venues, and had an ugly opening weekend venue average of only $1,800. This one has been plagued with problems from the start, with directors dropping out, the studios demanding re-shoots, and more on the set problems. One never knows – this could be a decent movie once the extended cut is released on DVD; however, right now, Jonah Hex is only 15% fresh at RottenTomatoes. The review aggregate site held reviews until Thursday morning, so while Hex wasn't embargoed by the studio, they certainly worked hard to keep the negativity surrounding this one out of the mainstream. The other odd thing about Jonah Hex is the budget information. I've seen the film costing $35 million, $47 million and over $80 million. Which one is correct we will likely never know. What I do know is that Jonah Hex belonged in May where everything flopped – this is good riddance to bad garbage, as this one will likely be gone by next weekend. At least my new friend, Armond White found something to like.


Eighth goes to Lionsgate's Killers, the "comedy" that opened to $15.8 million three weekends ago. After dropping 50% last week, it improved slightly, earning $4.8 million for a dip of 40%. It now has a cume of $39 million, against a $75 million budget that got whittled down to about $40 million.

Ninth is Iron Man 2, which holds on for yet one more weekend in the top ten. The good comic book movie in the top ten earned $2.7 million, a drop of 41% from last weekend. Iron Man 2 has a running domestic total of $304 million, and almost as much in foreign receipts.

Rounding out the top ten this weekend is Marmaduke, a movie that comes off looking like the creature from Splice. The $50 million family comedy that flopped earned $2.6 million and dropped 56%. It has a total so far of $27.9 million.

Overall, the box office is up, up, up. The top 12 this weekend earned a powerful $187.4 million thanks to Toy Story 3 and The Karate Kid, and gives the box office its second-highest three-day total of the year, behind only January 1st-3rd, when Avatar was enjoying its second frame. As mentioned above, the top 12 last year was led by Sandra Bullock and The Proposal, with the top 12 registering $144 million. Next weekend is the Tom Cruise litmus test. Cruise stars in Knight and Day, which opens next weekend against Adam Sandler's Grown Ups. If the press thinks Cruise is a nutball, why don't they interview Rob Schneider?

Top Weekend Box Office for 6/18/10-6/20/10 (Actuals)
Rank Film Distributor Estimated Gross Actual Gross Weekly Change Running Total
1 Toy Story 3 Walt Disney Pictures $109,000,000 $110,307,189 New $110,307,189
2 The Karate Kid Columbia Pictures (Sony) $28,750,000 $29,876,295 - 46.3% $107,130,239
3 The A-Team 20th Century Fox $13,775,000 $14,405,318 - 43.9% $50,427,588
4 Get Him to The Greek Universal $6,117,120 $6,104,810 - 38.6% $47,844,275
5 Shrek Forever After DreamWorks $5,520,000 $5,620,398 - 64.4% $223,076,925
6 Prince of Persia: The Sands of Time Walt Disney Pictures $5,273,000 $5,566,464 - 14.2% $80,800,574
7 Jonah Hex Warner Bros. $5,085,000 $5,379,365 New $5,379,365
8 Killers Lionsgate $4,800,000 $5,035,755 - 37.1% $39,302,411
9 Iron Man 2 Paramount Pictures, Marvel Studios $2,675,000 $2,872,252 - 36.5% $304,210,329
10 Marmaduke 20th Century Fox $2,650,000 $2,474,195 - 58.8% $27,711,000
11 Sex and the City 2 New Line Cinema $2,415,000 $2,411,025 - 55.7% $90,170,101
12 Robin Hood Universal Pictures $1,333,650 $1,422,715 - 45.6% $102,079,505
  Also Opening/Notables
  Cyrus Fox Searchlight Pictures $180,289 $181,716 New $181,716
  I Am Love Magnolia $125,000 $121,504 New $121,504
  8: the Mormon Proposition Red Flag N/A $42,566 New $42,566
  Let It Rain IFC Films N/A $16,290 New $16,290
  Stonewall Uprising First Run N/A $15,729 New $21,405
  The Killer Inside Me N/A $11,083 New $11,083
  The Nature of Existence Walking Shadows N/A $2,977 New $2,977
  Winter's Bone Roadside Attractions $325,000 $351,316 +314% $474,328
  Splice Warner Bros. Pictures $955,000 $932,470 - 68.3% $15,569,488
  Solitary Man Anchor Bay $420,000 $426,927 +15% $1,424,993
Click here for all weekend data
Box office data supplied by Exhibitor Relations
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