One Month Out: Part Three

By BOP Staff

April 17, 2009

Callista Flockhart three years from now.

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Reagen Sulewski: Up actually has a good trailer by Pixar standards, which in many cases have been kind of lackluster. I still remember Toy Story 2 going for two pants-falling-down jokes in its full-length promo (or maybe that's why it did so well. In which case, shoot me). I agree that the 3-D is going to be the wildcard, and it's still in the stage where the novelty hasn't worn off. "Pixar in 3-D" feels like an event to me, and I can see this one challenging Finding Nemo's internal-Pixar record.

David Mumpower: I'm not drinking the kool-aid on Up quite yet. I think that it has a cute trailer and I fully expect it to be an adorable film. In terms of box office revenue, however, I am just not seeing the hook that separates it from other recent Pixar releases that did solid but declining business. I'd like to be wrong about this as I consider Pixar to be the gold standard in the industry and feel they are the role model ever moviemaker should attempt to emulate. When I watch Up's commercials, I don't understand what is being sold, though. An old guy wants to go Up. Okay, that's the first five minutes. Now what? The premise doesn't sell itself.

Kim Hollis: I think that Reagen is exactly right. Every time Pixar has a new film, people talk about how they're disappointed in the trailer. Every single time. Why is this? It's because Pixar actually chooses to hold back the best stuff for the movie, rather than putting every single great moment/joke in the trailer (I'm looking at you, most DreamWorks Animation Films). Honestly, I feel like anyone who thinks this one *doesn't* connect to kids is crazy. It has a kid as one of its main characters, not to mention a cute dog who seems to have a similar function to Bolt's Rhino. Personally, I think this is one of their best trailers in some time, but I am admittedly a Pixar mark. Nonetheless, we've seen that 3-D matters. Coraline, a movie that theoretically should have made around $15 million total, catapulted to almost $75 million on the strength of those 3-D screens. Yes, much of that was because the movie was great, but we should see a similar effect with Up, if it holds up to the quality of previous Pixar productions. This is going to be their biggest hit since The Incredibles.




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*Goes into a tirade*

Kim Hollis: What are your thoughts and expectations for the box office performance of Terminator Salvation?

Brandon Scott: This is a PG-13 film? I think it will end short of $200 million maybe $150-170 million. I think Bale is a bigger star now, but I don't think this film holds tons of appeal to be honest. The Terminator story has had its run and it gets convoluted to the average movie-goer, so then all you have is Bale and action to sell it. Something tells me this will not break out. I think Bale's public image has taken a bit of a hit in the last six months and I expect that will keep some fans away to be honest. Just a hunch.


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