Friday Box Office Analysis

By Tim Briody

October 13, 2007

I'll tell your mama. I'll tell your friends. I'll tell anyone that can comprehend.

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BOP promises to finally stop underestimating the power of Tyler Perry movies, lest Madea pay us a visit.

Tyler Perry's Why Did I Get Married

After a misstep with this February's (really?) Daddy's Little Girls, Tyler Perry returns to surprising us by topping the box office with ease. Why Did I Get Married? earned $7.4 million on Friday. This is right around what Perry's first breakout movie, Diary of a Mad Black Woman earned in February 2005. Perry's films have historically performed well over entire weekends and this shouldn't differ at all. Why Did I Get Married should come in with $20.7 million for the weekend.

We Own the Night

The crime drama had a very Departed vibe to it, but that really didn't translate into box office as it only earned $3.7 million on Friday. That's fairly disappointing, especially considering Mark Wahlberg and Joaquin Phoenix were riding hot streaks lately. The cop drama retread looks to earn $10.3 million over the entire weekend.


Michael Clayton

George Clooney's latest effort also struggled somewhat on Friday, as Michael Clayton only earned $3.2 million. Looking at Syriana, another socially-conscious film, which opened to $3.8 million in December 2005 on its way to a $11.7 million weekend, I think this is likely the best comparison. I'll give Michael Clayton $9.8 million for the weekend,.

Elizabeth: The Golden Age

Probably the oddest sequel ever, Elizabeth: The Golden Age earned $2 million on Friday. Fun fact: It took 17 days for Elizabeth to earn that back in 1998. Minus the Oscar buzz that release had, The Golden Age will likely disappear quickly from here, however. It should still be good for about $6 million this weekend.

Notable Holdovers

The Game Plan is bumped down to fourth on Friday thanks to all the newcomers but it still hold well, off only 32% from its second Friday number. The Rock's hit family film should come in with $11.3 million in weekend number three.

The Heartbreak Kid plunges 51% from last week, so now we definitely know it's not another There's Something About Mary. Call it about $7.2 million for the second weekend.

Projected Estimates for the Top Ten (Three-Day)
Estimated Gross
1 Tyler Perry's Why Did I Get Married 20.7
2 The Game Plan 11.3
3 We Own the Night 10.3
4 Michael Clayton 9.8
5 The Heartbreak Kid 7.2
6 Elizabeth: The Golden Age 6.0
7 The Kingdom 4.4
8 Across the Universe 4.0
9 Resident Evil: Extinction 2.6
10 Good Luck Chuck 2.0



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