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Weekend Wrap-Up for March 30 - April 1, 2007

Blades and Robinsons On Top; Turtles Shelled

By John Hamann

April 1, 2007

Partners with benefits.

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Down one spot from last weekend is the juggernaut 300, which appears to be losing a bit of steam. This much more adult entertainment earned $11.2 million this weekend from 3,004 venues, and dropped 44% compared to last weekend. After opening to over $70 million, 300 dropped a respectable 54%, and followed that up with a 40% drop last weekend. So far, the spectacle has grossed an impressive $179.7 million, and should have no problem topping $200 million domestically.

Finishing fourth after spending one weekend on top in the last frame, is TMNT. Showing no legs like the first incarnation of this franchise, the Warner Bros. take on the turtle story earned only $9.2 million after debuting to over $24 million last weekend. That equals a drop of 62%, which could be a blow to the studio's franchise hopes (opening the blockbuster wannabe so close to a Disney animated product may have not been the best idea in studio history). So far, the Ninja Turtles have pulled in $38.4 million, and Warner Bros. just saw its chances at $100 million go up in smoke.

In fifth, we have Wild Hogs, the Disney film that won't die. Wild Hogs earned another $8.4 million and was off 39% from last weekend. Now in its fifth weekend, the comedy has earned $135.4 million. Expect it to fade even harder against Are We Done Yet? next weekend.

Shooter heads out with the tide as it falls from third place last weekend to sixth this weekend. The Mark Wahlberg conspiracy flick earned $8 million in its second frame, and was off 45%. So far, this Paramount entry has earned $27.2 million.

In seventh is Sony and Sandra Bullock's Premonition, a film that is dropping quickly down the top ten ranks. After pulling in $9.5 million last weekend, Premonition dropped by 47% to $5.1 million (I had a feeling that was going to happen). After a decent $17 million opening, this one fallen quickly, and should be out of the top ten by as early as next weekend. So far, Premonition has earned $39.3 million for Sony.




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Eighth place goes to The Last Mimzy, the odd-looking kid flick that has to be a disappointment for New Line (though who's going to say so when the head of the studio is the director?). Mimzy took in another $4 million this frame, dropping a rough 60% from last weekend. It simply fell in the face of better competition from the Robinsons. The Last Mimzy's domestic total now sits at $16.2 million.

The Hills Have Eyes 2 finishes ninth, which is a surprise, as I thought it would be completely out of the top ten this weekend. The horror sequel earned $3.9 million, and was off the standard horror second weekend percentage drop of 60%. So far, this waste of time and money has earned $15.8 million.

Tenth spot goes to Reign Over Me, a film that I thought might hold better this weekend. The Adam Sandler drama earned $3.7 million and was off 50% from the previous frame. Maybe it's the wrong time of year to release something like this. Reign Over Me has earned $13.3 million and will probably be out of the top ten next weekend.

Failing to make the top ten was another (fairly) wide release in The Lookout. After receiving little support from its distributor either in terms of marketing or theaters, it won't even be a blip on the radar. The heist flick will have to look to home video for viewers.

Overall, box office was off from last year, but was up against an extremely tough weekend from 2006. The top ten this weekend earned about $111.4 million, which is a more than solid total, but was up against the debut last year of Ice Age: The Meltdown, which earned $68 million over its first three days. It brought the 2006 top ten up to $127.1 million, an almost insurmountable total.


Top Ten for Weekend of March 30 - April 1, 2007
Rank
Film
Number
of Sites
Percentage Drop from Last Week
Estimated
Gross ($)
Cumulative
Gross ($)
1 Blades of Glory 3,372 New 33.0 33.0
2 Meet the Robinsons 3,413 New 25.1 25.1
3 300 3,004 -44% 11.2 179.7
4 TMNT 3,120 -62% 9.2 38.4
5 Wild Hogs 3,200 -39% 8.4 135.4
6 Shooter 2,806 -45% 8.0 27.2
7 Premonition 2,474 -47% 5.1 39.3
8 The Last Mimzy 3,017 -60% 4.0 16.2
9 The Hills Have Eyes 2 2,465 -60% 3.9 15.8
10 Reign Over Me 1,671 -50% 3.7 13.3

Continued:       1       2

     


 
 

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