Friday Box Office Analysis

By Tim Briody

August 13, 2005

Why do we never get the Hawaii filming jobs?

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Four new films enter theaters Friday, three leave as moderate successes.

Four Brothers

John Singleton's latest effort was met with a solid $7.1 million Friday. The questions for this weekend's films is how well they're going to hold up over the rest of the weekend. Four Brothers may be the best candidate for a decent internal multiplier, but I don't expect any stellar figures for any of them. We'll give it a 2.8 for the weekend, which would indicate a total of $19.9 million.

Skeleton Key

The 183rd horror film released in 2005 took in a good $6 million Friday, ahead of most estimates. Being a horror film, it's a little less likely to keep that pace up over the rest of the weekend. A 2.6 multiplier would give the Kate Hudson movie $15.6 million for the weekend.

Deuce Bigalow: European Gigolo

The Rob Schneider sequel opened to $3.4 million Friday. That's almost a million dollars below the opening figure that Deuce Bigalow: Male Gigolo took back in December of 1999 (sheesh), but as we've seen with recent comedy sequels this year, things can get much, much worse. Deuce managed a 2.78 multiplier back in the day, and we'll slide that back a little to a 2.7 here, good for a $9.1 million weekend.

The Great Raid

In under 900 theaters, The Great Raid managed just a little over $1 million Friday. It might find itself completely out of the top ten with $3 million when the weekend estimates come in.

Notable Holdovers

The Dukes of Hazzard falls 65.9% from last Friday. You're all shocked by that figure, I know. Anyway, the decline might be able to get under the 60% range, but not by much. Figure around $13.1 million for Bo and Luke in their second weekend.

Projected Estimates for the Top Ten (Three-Day)
Estimated Gross
1 Four Brothers 19.9
2 Skeleton Key 15.6
3 The Dukes of Hazzard 13.1
4 The Wedding Crashers 10.7
5 Deuce Bigalow: European Gigolo 9.1
6 Charlie and the Chocolate Factory 6.9
7 March of the Penguins 6.1
8 Sky High 5.7
9 Must Love Dogs 4.3
10 The Great Raid 3.1



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