Friday Box Office Analysis
By Tim Briody
August 13, 2005

Why do we never get the Hawaii filming jobs?

Four new films enter theaters Friday, three leave as moderate successes.

Four Brothers

John Singleton's latest effort was met with a solid $7.1 million Friday. The questions for this weekend's films is how well they're going to hold up over the rest of the weekend. Four Brothers may be the best candidate for a decent internal multiplier, but I don't expect any stellar figures for any of them. We'll give it a 2.8 for the weekend, which would indicate a total of $19.9 million.

Skeleton Key

The 183rd horror film released in 2005 took in a good $6 million Friday, ahead of most estimates. Being a horror film, it's a little less likely to keep that pace up over the rest of the weekend. A 2.6 multiplier would give the Kate Hudson movie $15.6 million for the weekend.

Deuce Bigalow: European Gigolo

The Rob Schneider sequel opened to $3.4 million Friday. That's almost a million dollars below the opening figure that Deuce Bigalow: Male Gigolo took back in December of 1999 (sheesh), but as we've seen with recent comedy sequels this year, things can get much, much worse. Deuce managed a 2.78 multiplier back in the day, and we'll slide that back a little to a 2.7 here, good for a $9.1 million weekend.

The Great Raid

In under 900 theaters, The Great Raid managed just a little over $1 million Friday. It might find itself completely out of the top ten with $3 million when the weekend estimates come in.

Notable Holdovers

The Dukes of Hazzard falls 65.9% from last Friday. You're all shocked by that figure, I know. Anyway, the decline might be able to get under the 60% range, but not by much. Figure around $13.1 million for Bo and Luke in their second weekend.