Friday Numbers Analysis
By Tim Briody
March 19, 2005
The Year of the Horror Movie continues as high-profile sequel The Ring Two puts a scare into the dull March box office.
The Ring Two
The horror sequel earned $15.5 million Friday, a few hundred grand more than The Ring made in its entire opening weekend in October of 2002, so we can consider this an acceptible first day. The Ring earned $4.8 million Friday and had an above average (for a horror film) 3.2 internal multiplier. With a much higher opening and sequel-itis at work, we can tone that down a bit to your standard horror multiplier of 2.7, which gives The Ring Two a very solid $41.9 million opening weekend.
Ice Princess
Disney's Ice Princess grossed a disappointing $2.2 million Friday. The film skews young, so it should have a decent internal multiplier, but the presence of other family-friendly films like Robots and The Pacifier don't help its cause. We'll be nice and give Ice Princess a 3.1 multiplier, good for a $6.8 million weekend.
Notable Holdovers
Robots drops an alarming 46.3% from a week ago, but it's not entirely the end of the world. It should recover nicely over the rest of the weekend to around a 35% decline.
Hostage falls 45.7% from last Friday and the Bruce Willis flop should have an overall decline for the weekend of around 40%.
|
Projected Estimates for the Top Ten (Three-Day)
|
Projected
Rank |
Film |
Estimated Gross |
|
1
|
The Ring Two
|
41.5
|
|
2
|
Robots
|
23.4
|
|
3
|
The Pacifier
|
13.2
|
|
5
|
Hitch
|
6.8
|
|
4
|
Ice Princess
|
6.5
|
|
6
|
Be Cool
|
5.5
|
|
7
|
Hostage
|
5.3
|
|
8
|
Million Dollar Baby
|
4.0
|
|
9
|
Diary of a Mad Black Woman
|
2.3
|
|
10
|
Constantine
|
2.2
|
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