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Weekend Wrap-Up

The Huntsman Is No Box Office Fairy Tale

By John Hamann

April 24, 2016

When tigers play practical jokes.

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The result is going to be an ugly loss for Universal. At $115 million, The Huntsman needs to earn at least $350 million worldwide to see a return on investment. This one will be lucky to earn $60 million at the domestic box office, which means overseas would need to pull in $290 million. The original didn’t hit that, so it is unlikely the sequel will. It has earned $80.2 million overseas so far, not close to what it needs to succeed. The only glimmer of success that the Huntsman can take away is that it did better in the Cinemascore department than the original. The first film earned a B Cinemascore, whereas the prequel earned a B+. Huzzah.

Barbershop: The Next Cut is third, but MGM and Warner Bros. are going to be disappointed by the result. After opening to $20.2 million last weekend, Barbershop 3 couldn’t hold despite fantastic reviews. It earned only $10.8 million and fell 47% compared to last weekend. The budget for this one came in at $20 million, which means it has a long way to go to get profitability, as it has a gross to date of $36 million and will struggle to do any business overseas.

Fourth is Zootopia, as again, Disney dominates the top five, and it appears they will until mid-May at the latest. The animated film is now its eighth weekend, and it earned another $6.6 million. It dropped a slim 19%, and thanks to its batch of tiny drops, has now entered the top 50 domestic grossers of all-time, with a domestic take of $316.4 million. Overseas, Zootopia is working its way toward $600 million, and now needs less than $100 million to get to the billion dollar mark worldwide.

Fifth is the Melissa McCarthy vehicle The Boss, as it worms its way down the top ten. This weekend The Boss earned another $6.1 million, off 30% compared to the previous frame. That brings its total up to $49.5 million against a $29 million budget.

Batman v Superman: Dawn of Justice is sixth, as even it sees a better hold than usual. The Zack Snyder lucrative disaster earned another $5.5 million and fell 39%. The domestic total has reached $319.5 million, and given that current number, Zootopia should end up finishing with more at the domestic box office than two of the most iconic superheroes of all time.




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Last weekend’s dud Criminal is seventh, as it earned $3.1 million and dropped 46%. It has earned only $10.9 million to date, a disaster considering the $31 million production budget. My Big Fat Greek Wedding 2 is eighth, earning $2.1 million. Its total has now reached $55.4 million against an $18 million budget.

Ninth is Compadres from Pantelion, a division of Lionsgate that focuses on Latin American films. Compadres got started with $1.4 million from only 368 screens. Made for $3 million, this one has already earned $4.2 million in Mexico, so it should finish as a success.

Our 10th place film is Eye in the Sky, which keeps hanging on thanks to some weakness in the bottom half of the top 10. It earned $1.2 million and declined just 22%. So far, the Helen Mirren/Alan Rickman thriller has earned $15 million domestically.

Eleventh is Hologram for a King with Tom Hanks. The Roadside Attractions release debuted on only 401 screens, and managed to earn $1.2 million. This is a decent start for this small film, but its 62% fresh rating may hold it back from finding a wide audience.

Overall, the box office was obviously not as strong as last weekend’s haul of $167.9 million. It did manage $119.5 million from the top 12, still well ahead of last year’s $85.9 million top 12, which was led by the fourth weekend of Furious 7. Next weekend, three films debut, looking to be counter-programming options against Marvel’s Civil War. Openers include Keanu, the cat comedy with Key & Peele, Mother’s Day, another of those Gary Marshall Hallmark Card movies, and Ratchet and Clank, a silly looking animated feature, strictly for kids.


Top Weekend Box Office for 4/22/16-4/24/16 (Estimates)
Rank Film Distributor Estimated Gross Weekly Change Running Total
1 The Jungle Book Disney $60,803,000 - 41% $191,477,000
2 The Huntsman: Winter's War Universal $20,080,000 New $20,080,000
3 Barbershop: the Next Cut WARNER BROS. $10,830,000 - 46% $36,031,000
4 Zootopia Disney $6,611,000 - 19% $316,436,000
5 The Boss Universal $6,080,000 - 39% $49,508,205
6 Batman v Superman: Dawn of Justice WARNER BROS. $5,520,000 - 39% $319,502,000
7 Criminal Warner Bros. $3,100,000 - 46% $10,864,486
8 My Big Fat Greek Wedding 2 Universal $2,100,000 - 36% $55,375,000
9 Compadres Lionsgate $1,350,000 New $1,350,000
10 A Hologram For the King Roadside Attractions $1,175,000 New $1,175,000
11 God's Not Dead 2 Pure Flix $1,134,000 - 34% $18,973,000
12 Eye In the Sky Bleecker Street $1,118,990 - 28% $14,934,459
  Also Opening/Notables
  Elvis & Nixon Bleecker Street $456,793 New $456,793
  The Meddler Sony Classics $60,267 New $60,267
  How To Let Go of the World And Love All Things Climate Can't Change Wow Films $6,750 New $13,775
  Men & Chicken Drafthouse Films $2,565 New $2,565
  Fan Yash Raj Films $365,000 - 73% $2,000,000
  Green Room A24 $215,000 + 144% $330,503
  Sing Street Weinstein Co. $132,901 + 109% $217,859
  Hardcore Henry Stx Entertainment $306,000 - 79% $9,038,000
  Everybody Wants Some!! Paramount $665,000 + 55% $2,358,000
  Miles Ahead Sony Classics $686,655 + 252% $1,382,543
  Miracles From Heaven Sony $1,100,000 - 43% $58,800,000
  The Divergent Series: Allegiant Lionsgate $660,000 - 52% $65,063,316
  Midnight Special WARNER BROS. $140,000 - 68% $3,500,000
Box office data supplied by Exhibitor Relations
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