Weekend Wrap-Up
Terminator, Magic Mike Flaccid Against Fireworks and Holdovers
By John Hamann
July 5, 2015
Magic Mike XXL finished the three-day portion of the weekend with $12 million, and while off of the $39 million the original earned over its first three days, it did manage $27.1 million over its first five days, which is likely a better comparison. This version is not going to make the $113 million domestic that the original did, but it will earn more than $45 million domestic it needs. It should also do fine overseas, and will likely earn a similar $50 million or so, pushing this one far into profitability. It finished with a better Cinemascore than Terminator at A-, and was actually a couple of grades better than the original’s B. Reviews, on the other hand, were not as good as the original, coming in at 60% fresh compared to the original film's 80%. None of it matters, though, as Magic Mike XXL will put up workmanlike numbers for Warner Bros., and it and The Gallows next weekend will provide decent fodder for the studio until Vacation opens on July 31st (and I expect that one to do very good business).
Ted 2 got the stuffing pulled out this weekend, as it follows a soft opening with a even softer second frame. Ted 2 could only find $11 million in its second frame despite the lukewarm reception received by the openers. The Universal release fell 67% compared to its $33.5 million opening, and now the $68 million comedy has a domestic take of $58.3 million. Ted 2 needs $200 million at home and abroad, and it looks at this point like the domestic side is going to come in at $80 million. It will need some significant help internationally.
Max is sixth, and sees a much better hold than Ted 2 did. Max, the returning warrior dog, earned $7 million, which means it was off 42% from its opening $12.2 million frame. Made for $20 million by MGM and distributed by Warner Bros., Max has a gross so far of $25.7 million, and could get to $45 million if its legs hold up.
Spy drops to seventh this weekend, but has a third consecutive solid hold at the box office. The Melissa McCarthy film earned $5.5 million, dropping a not bad 30%. Released by Fox at a cost of $65 million, the domestic gross has now reached $97.9 million, and has already crossed the $100 million mark away from the US. Spy has done enough for the film turn a profit, but I still feel that this one has left significant money on the table, due to that lackluster marketing and opening weekend.
San Andreas drops to eighth in its sixth weekend, but has already done what it needs for success. This weekend, the Dwayne Johnson starrer found $3 million, off 44% compared to last weekend. The domestic take has reached $147.4 million, and the overseas take has crossed the $300 million mark, against a $110 million budget.
Ninth is Me and Earl and the Dying Girl, Fox Searchlight’s Sundance pickup that has been handled much better than Open Road’s Dope. Following a 15 screen limited release, Searchlight expanded to 68 screens and then 354, before widening to 870 venues this weekend. It earned $1.3 million from those venues this weekend, and while this is not a breakout success, it does give word-of-mouth a chance over follow up weekends, before having a full life on home video and on demand. It has a domestic take to date of $4 million.
Dope is tenth this weekend, and Open Road Films used the opposite strategy of Earl and the Dying Girl. Open Road went wide three weekends ago and earned $6 million, and then fell 54% in weekend two. This weekend it earned only $1.1 million and fell 61%. It has a gross so far of $14.1 million, but has zero chance at recovering, and with a short life at theaters, will likely be forgotten as a home video release.
Overall, despite a soft result from Terminator: Genisys, the box office still performed decently. The top 12 films earned $132.6 million, and while better than last year’s $120.6 million, it was way behind the $221.6 million earned in 2013. The overall could earn some of that back next weekend, as Minions finally opens, as does the Ryan Reynolds flick Self/Less, and the new found footage horror flick, The Gallows – which has had an interesting marketing campaign thus far.
1 |
Jurassic World |
Universal |
$30,942,360 |
- 43% |
$558,167,275 |
2 |
Inside Out |
Disney |
$30,105,000 |
- 42% |
$246,160,000 |
3 |
Terminator: Genisys |
Paramount |
$28,700,000 |
New |
$44,156,000 |
4 |
Magic Mike XXL |
WARNER BROS. |
$12,040,000 |
New |
$27,071,000 |
5 |
Ted 2 |
Universal |
$11,016,360 |
- 67% |
$58,311,050 |
6 |
Max |
WARNER BROS. |
$7,000,000 |
- 42% |
$25,749,000 |
7 |
Spy |
Fox |
$5,500,000 |
- 30% |
$97,896,000 |
8 |
San Andreas |
WARNER BROS. |
$3,000,000 |
- 44% |
$147,368,000 |
9 |
Me And Earl And the Dying Girl |
FOX SEARCHLIGHT |
$1,320,000 |
+ 33% |
$4,004,000 |
10 |
Dope |
Paramount |
$1,098,338 |
- 61% |
$14,104,610 |
11 |
Mad Max: Fury Road |
|
$1,032,000 |
- 42% |
$149,022,000 |
12 |
Avengers: Age of Ultron |
Disney |
$852,000 |
- 50% |
$454,199,000 |
|
Also Opening/Notables |
|
Faith of Our Fathers |
Pureflix |
$432,505 |
New |
$621,296 |
|
Amy |
A24 |
$222,015 |
New |
$222,015 |
|
Jimmy's Hall |
Sony Classics |
$21,626 |
New |
$21,626 |
|
Cartel Land |
The Orchard |
$17,161 |
New |
$17,161 |
|
A Little Chaos |
Focus Features |
$126,000 |
- 31% |
$395,753 |
|
The Overnight |
The Orchard |
$360,199 |
+ 170% |
$664,193 |
|
Infinitely Polar Bear |
Sony Classics |
$201,629 |
+ 196% |
$363,056 |
|
Love & Mercy |
Roadside Attractions |
$775,000 |
- 39% |
$10,500,000 |
Box office data supplied by Exhibitor Relations
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