Holdovers Happy as Ted Misses Expectations
By John Hamann
June 28, 2015
The roll the box office was on has come to an end after only two weekends (but what weekends they were), as Ted 2 fails to meet expectations. Thank goodness Jurassic World and Inside Out continue to roll, as without them, exhibitors would be in real trouble.
After two consecutive weekends where the top 12 films were of the biggest in history, that kind of good news is not sustainable. Openers had promise, as they included the sequel Ted 2, and a home-from-war story in Max; however, this one starred a dog instead of Bradley Cooper. Ted 2 had big potential, as the original opened to a massive $54.4 million over the same weekend in 2012. Max also had a chance to exceed expectations, given the reception of American Sniper ($350 million domestic), but that comparison is more of stretch due to the family target of the film. Despite that promise, holdovers dominate (and thank goodness), as it is another Jurassic World/Inside Out kind of weekend.
After winning the previous weekend by about $16 million over newcomer Inside Out, Jurassic World faced a stiffer challenge from the Pixar property this weekend, its third. Inside Out was destined to hold this weekend despite its expectation-shattering $90.4 million opening frame. Jurassic World already had $445.6 million in the kitty prior to the start of its third weekend, so new eyeballs seeking out Jurassic World were quickly becoming limited (ads now say “see it again”). The race for top spot was destined to be close - and close it was, as Friday numbers were reported at $15 million for Inside Out and $14.7 million for Jurassic World. Given that healthy multipliers were destined for both, we were set to have a photo finish at the box office.
Our number one film of the weekend - for the third frame in a row - is Jurassic World. Yes, the dino-juggernaut continues, but the two openers were so close this weekend, that there really isn’t a number one or a number two film this weekend. Friday’s $14.7 million take was 50% down from the previous Friday, but as I said above, the train has come into the station eventually. On Friday, Jurassic World crossed the $450 million mark, accomplishing that feat two days faster than Marvel’s Avengers did, and an entire 10 days faster than The Dark Knight did in 2008.
Jurassic World finished the weekend with $54.2 million. It was off 49% compared to the previous frame, and finished just short of Marvel’s Avengers third weekend, which came in at $55.6 million. Jurassic World has the third biggest third weekend of all time, behind Avatar’s $68.5 million, and the Avengers score. The total for Jurassic World, Universal’s biggest release ever, has reached an awesome $500 million on the domestic side (fifth biggest ever), and the worldwide total has reached $1.24 billion. Jurassic World also overtook Avengers: Age of Ultron as the biggest release of 2015 so far, as the Avengers sequel has earned $452.4 million, and is going to top out with about $460 million.