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Weekend Wrap-Up

No Pursuit of Age of Ultron

By John Hamann

May 10, 2015

Watch out for rapid audience decline. Incoming.

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Ex Machina brings its venue count up to 2,004 screens this weekend and earns an uptick in business because of it. The Alex Garland sci-fi earned another $3.5 million, up 52% compared to last weekend. This one cost about $16 million in US dollars to make, and has earned $15.7 million stateside. It is approaching $10 million from overseas theaters. For upstart distributor A24, Ex Machina has proved to be the kind of success a new company like A24 needs.

Seventh is Home, from DreamWorks Animation and Fox. After earning $3.5 million last weekend, Home was trying to hang on for another weekend. Hang on it did, as the animated feature earned $3 million, falling a much better 14%. Home has now earned $162.1 million domestically against its $130 million budget, and has picked up a similar amount overseas.

Woman in Gold takes eighth place with an increase over its previous frame's box office of 3%. The Helen Mirren drama earned $1.6 million from Friday-to-Sunday, and now has a running domestic total of $27 million. The film also adds almost $7 million from overseas venues.




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Disney’s Cinderella is ninth following a strange weekend where it was basically flat with the weekend before, despite all the other films in the top ten dropping more than 50%. This weekend, Cinderella has a more normal weekend, earning $1.6 million and dropping 43%. The $95 million release has now earned $196.2 million, and should will itself over the $200 million domestic plateau. Worldwide, Cinderella has earned over a half-billion, so you can expect to see more of these animated to live action adaptions coming soon.

Tenth is Unfriended, which is quickly on its way out. Unfriended earned only $1.4 million, falling 36%, which follows up on a weekend where it fell 64% against the previous frame. Luckily, this one was made for about a million, so Universal will do well with the $30.9 million it has earned so far.

Overall, because of a lack of opener support, Age of Ultron was not able to do it all itself, and the box office is lower compared to last year. The top 12 earned $122.5 million this weekend, which doesn’t compare favorably with last year’s top 12 of $126.8 million, but let’s just call the weekend a breather. Next weekend brings the next Mad Max film and Pitch Perfect 2, two films forecast to earn $40 million when they debut. Add another $40 million from Age of Ultron, and it becomes an interesting weekend.


Top Weekend Box Office for 5/8/15-5/10/15 (Estimates)
Rank Film Distributor Estimated Gross Weekly Change Running Total
1 Avengers: Age of Ultron Disney $77,203,000 - 60% $312,859,000
2 Hot Pursuit WARNER BROS. $13,300,000 New $13,300,000
3 Age of Adaline Lionsgate $5,600,000 - 10% $31,529,093
4 Furious 7 Universal $5,272,020 - 21% $338,419,955
5 Paul Blart: Mall Cop 2 Sony $5,190,000 - 12% $58,100,000
6 Ex Machina New Line Cinema $3,469,949 + 52% $15,721,737
7 Home $3,000,000 - 14% $162,115,000
8 Woman In Gold Weinstein Co. $1,652,000 + 3% $26,977,636
9 Cinderella Disney $1,574,000 - 43% $196,166,000
10 Unfriended Universal $1,411,830 - 36% $30,942,790
11 The Longest Ride Fox $1,300,000 - 24% $35,210,000
12 Monkey Kingdom Disney $1,070,000 - 12% $14,181,000
  Also Opening/Notables
  The d Train IFC Films $425,000 New $425,000
  Saint Laurent Sony Classics $36,136 New $36,136
  I Am Big Bird: the Caroll Spinney Story Tribeca Film $10,150 New $13,053
  Far From the Maddening Crowd FOX SEARCHLIGHT $760,700 + 361% $1,000,000
  Welcome To Me Alchemy $185,135 + 385% $236,081
  Get Hard WARNER BROS. $1,050,000 - 12% $87,824,000
Box office data supplied by Exhibitor Relations
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