Weekend Wrap-Up
Home Is Where The Box Office Is
By John Hamann
March 29, 2015
Fourth is Cinderella, which is struggling a bit in the legs department. After getting started with $67.9 million, Cinderella fell 49% to $35 million last weekend, and takes another step down in weekend three. Cinderella earned another $17.5 million, but fell another 50%, as Home eats into its business. Regardless, the Disney film with the $95 million budget has now earned $150 million domestically and $131 million from overseas venues.
It Follows, the 95% fresh horror title being released by Radius and The Weinstein Company, expanded this weekend from 32 screens last weekend to 1,218 venues this weekend. A little more marketing may have helped jump it from arthouse to mainstream, but the company was still able to draw $4 million despite such little support. It Follows was made for $2 million and has a gross to date of $4.8 million.
The rest of the top ten is a collection of also-rans and non-starters. Sixth is Kingsman: The Secret Service, which dropped its screen count significantly this weekend to make room for bigger films. As a result, Kingsman earned $3.1 million and fell 34%. It has a domestic gross of $119.4 million to go with $183 million in overseas grosses.
Seventh is Run All Night, the Liam Neeson actioner. The $50 million Warner Bros. release earned $2.2 million and dropped 56% from last weekend. It has earned $23.8 million since opening.
Eighth goes to The Second Best Exotic Marigold Hotel. It earned $2.2 million in its fourth weekend and fell 38%. The $10 million release has picked up $28.1 million stateside and $35 million from overseas venues.
Ninth is Do You Believe, last weekend’s faith-based flop. Believe earned $2.1 million and declined 40%. It has a cumulative total of $7 million. It cost two paperclips and a thumb tack to bring to the screen.
Sean Penn’s The Gunman finishes 10th, as it earned only $2 million, dropping 59%. The Gunman has a total of only $8.8 million against a $40 million budget.
Overall, the top 12 was in good shape due to a healthy top four films. The top 12 earned a strong $146.3 million this weekend, higher than the $130.6 million earned last year, when Noah was on top with $43 million. Next weekend brings Furious 7, which is the only real release between now and April 14th, as I don’t count The Longest Ride. A $100 million plus opening for Furious 7 would set the record for an April release and lead the overall box office to a huge overall gross.
1 |
Home |
|
$54,000,000 |
New |
$54,000,000 |
2 |
Get Hard |
WARNER BROS. |
$34,610,000 |
New |
$34,610,000 |
3 |
Insurgent |
Lionsgate |
$22,000,000 |
- 58% |
$86,400,000 |
4 |
Cinderella |
Disney |
$17,515,000 |
- 50% |
$150,022,000 |
5 |
It Follows |
Radius/TWC |
$4,021,000 |
+1066% |
$4,755,000 |
6 |
Kingsman: the Secret Service |
Fox |
$3,050,000 |
- 34% |
$119,423,000 |
7 |
Run All Night |
WARNER BROS. |
$2,205,000 |
- 56% |
$23,823,000 |
8 |
The Second Best Exotic Marigold Hotel |
FOX SEARCHLIGHT |
$2,185,000 |
- 38% |
$28,134,000 |
9 |
Do You Believe? |
Pure Flix Entertainment |
$2,150,000 |
- 40% |
$7,051,000 |
10 |
The Gunman |
Open Road Films |
$2,044,746 |
- 59% |
$8,809,611 |
11 |
Focus |
Paramount Classics |
$1,370,000 |
- 58% |
$51,929,000 |
12 |
Mcfarland, Usa |
Disney |
$1,126,000 |
- 49% |
$40,567,000 |
|
Also Opening/Notables |
|
While We're Young |
A24 |
$242,152 |
New |
$242,152 |
|
Serena |
Magnolia |
$90,000 |
New |
$90,000 |
|
Salt of the Earth |
Sony Classics |
$44,936 |
New |
$44,936 |
|
Kumiko: the Treasure Hunter |
Amplify |
$91,000 |
+ 167% |
$147,254 |
|
Merchants of Doubt |
Sony Classics |
$37,178 |
+ 3% |
$159,651 |
|
Wild Tales |
Sony Classics |
$297,221 |
+ 12% |
$1,595,869 |
Box office data supplied by Exhibitor Relations
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