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Weekend Wrap-Up

Home Is Where The Box Office Is

By John Hamann

March 29, 2015

Even aliens love selfies.

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Fourth is Cinderella, which is struggling a bit in the legs department. After getting started with $67.9 million, Cinderella fell 49% to $35 million last weekend, and takes another step down in weekend three. Cinderella earned another $17.5 million, but fell another 50%, as Home eats into its business. Regardless, the Disney film with the $95 million budget has now earned $150 million domestically and $131 million from overseas venues.

It Follows, the 95% fresh horror title being released by Radius and The Weinstein Company, expanded this weekend from 32 screens last weekend to 1,218 venues this weekend. A little more marketing may have helped jump it from arthouse to mainstream, but the company was still able to draw $4 million despite such little support. It Follows was made for $2 million and has a gross to date of $4.8 million.

The rest of the top ten is a collection of also-rans and non-starters. Sixth is Kingsman: The Secret Service, which dropped its screen count significantly this weekend to make room for bigger films. As a result, Kingsman earned $3.1 million and fell 34%. It has a domestic gross of $119.4 million to go with $183 million in overseas grosses.

Seventh is Run All Night, the Liam Neeson actioner. The $50 million Warner Bros. release earned $2.2 million and dropped 56% from last weekend. It has earned $23.8 million since opening.




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Eighth goes to The Second Best Exotic Marigold Hotel. It earned $2.2 million in its fourth weekend and fell 38%. The $10 million release has picked up $28.1 million stateside and $35 million from overseas venues.

Ninth is Do You Believe, last weekend’s faith-based flop. Believe earned $2.1 million and declined 40%. It has a cumulative total of $7 million. It cost two paperclips and a thumb tack to bring to the screen.

Sean Penn’s The Gunman finishes 10th, as it earned only $2 million, dropping 59%. The Gunman has a total of only $8.8 million against a $40 million budget.

Overall, the top 12 was in good shape due to a healthy top four films. The top 12 earned a strong $146.3 million this weekend, higher than the $130.6 million earned last year, when Noah was on top with $43 million. Next weekend brings Furious 7, which is the only real release between now and April 14th, as I don’t count The Longest Ride. A $100 million plus opening for Furious 7 would set the record for an April release and lead the overall box office to a huge overall gross.


Top Weekend Box Office for 3/27/15-3/29/15 (Estimates)
Rank Film Distributor Estimated Gross Weekly Change Running Total
1 Home $54,000,000 New $54,000,000
2 Get Hard WARNER BROS. $34,610,000 New $34,610,000
3 Insurgent Lionsgate $22,000,000 - 58% $86,400,000
4 Cinderella Disney $17,515,000 - 50% $150,022,000
5 It Follows Radius/TWC $4,021,000 +1066% $4,755,000
6 Kingsman: the Secret Service Fox $3,050,000 - 34% $119,423,000
7 Run All Night WARNER BROS. $2,205,000 - 56% $23,823,000
8 The Second Best Exotic Marigold Hotel FOX SEARCHLIGHT $2,185,000 - 38% $28,134,000
9 Do You Believe? Pure Flix Entertainment $2,150,000 - 40% $7,051,000
10 The Gunman Open Road Films $2,044,746 - 59% $8,809,611
11 Focus Paramount Classics $1,370,000 - 58% $51,929,000
12 Mcfarland, Usa Disney $1,126,000 - 49% $40,567,000
  Also Opening/Notables
  While We're Young A24 $242,152 New $242,152
  Serena Magnolia $90,000 New $90,000
  Salt of the Earth Sony Classics $44,936 New $44,936
  Kumiko: the Treasure Hunter Amplify $91,000 + 167% $147,254
  Merchants of Doubt Sony Classics $37,178 + 3% $159,651
  Wild Tales Sony Classics $297,221 + 12% $1,595,869
Box office data supplied by Exhibitor Relations
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