Weekend Wrap-Up

No Divergence for Insurgent from Original

By John Hamann

March 22, 2015

Why are we vacationing in that place in Mockingjay?

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Fifth is the leggy success story that is Kingsman: The Secret Service, one of the few bright spots amongst the holdovers. In its sixth weekend at the box office, Kingsman earned another $4.6 million and dropped only 26%. The $81 million Fox release has now racked up $114.6 million stateside, and another $180 million overseas. Interesting that this one opened on the same weekend against Fifty Shades of Grey. One of them is still a top five film, and the other is nowhere to be seen.

Do You Believe?, our faith-based movie-of-the-week, is sixth. This is no God’s Not Dead, the $9.2 million opener that went on to make $60 million, but it is from the same team. This time around, the faith-based release earned $4 million from 1,320 venues for Pure Flix, giving it a venue average of $3,030 – quite a bit below the $11,800 average that God’s Not Dead earned over its opening weekend. Likely made for peanuts, this one will likely earn a profit despite the low tally.

The Second Best Exotic Marigold Hotel drops to seventh, and while this weekend’s drop is not excessive, the film is not matching the legs of the original. This weekend, the John Madden release earned $3.5 million, off 39% compared to last weekend’s gross. Made for $10 million, this one is still a big success, given the $24.1 million made on the domestic front and $30 million plus made overseas. Maybe Sean Penn and Liam Neeson should have done this film instead.

Focus drops to eighth as its quick exit continues. The Will Smith starrer earned another $3.3 million and fell 42%. The $50 million Warner Bros. release has now earned $49.4 million domestically, and is approaching $60 million overseas. Focus isn’t going to make anyone rich, but it’s no After Earth either.


Ninth is Chappie, another in a list of holdover disappointments. Chappie earned $2.7 million, declining 54% after falling 57% last weekend. The $49 million release has earned only $28.3 million stateside, and is approaching $45 million from overseas cinemas.

Tenth is The SpongeBob Movie: Sponge Out of Water, which manages to hang on to a spot in the top 10 purely on the weakness of the other holdovers. SpongeBob added another $2.4 million to its domestic coffers, bringing its North American total to $158.8 million. It also has more than $115 million from international venues, so Paramount is obviously very happy with the return of the animated underwater denizen.

Overall, with Insurgent basically tying Divergent and a pack of unexciting holdovers, the box office fell behind where we were last year. This weekend, the top 12 earned $125.8 million, behind the $133.3 million made last year. Next weekend, two films receiving poor advance reviews will try to bail us out of this mess. Openers include Kevin Hart and Will Ferrell in Get Hard and Home,a movie that comes from struggling animator DreamWorks Animation and distributor Fox.

Top Weekend Box Office for 3/20/15-3/22/15 (Estimates)
Rank Film Distributor Estimated Gross Weekly Change Running Total
1 Insurgent Lionsgate $54,025,000 New $54,025,000
2 Cinderella Disney $34,492,000 - 49% $122,041,000
3 Run All Night WARNER BROS. $5,115,000 - 54% $19,722,000
4 The Gunman Open Road Films $5,008,707 New $5,008,707
5 Kingsman: the Secret Service Fox $4,600,000 - 26% $114,570,000
6 Do You Believe? Pure Flix Entertainment $4,000,000 New $4,000,000
7 The Second Best Exotic Marigold Hotel FOX SEARCHLIGHT $3,450,000 - 39% $24,125,000
8 Focus Paramount Classics $3,300,000 - 42% $49,403,000
9 Chappie Sony $2,500,000 - 56% $28,250,000
10 The Spongebob Movie: Sponge Out of Water Paramount $2,350,000 - 42% $158,794,000
11 Mcfarland, Usa Disney $2,182,000 - 39% $38,516,000
12 American Sniper WARNER BROS. $1,645,000 - 41% $344,006,000
  Also Opening/Notables
  Kumiko: the Treasure Hunter Amplify $37,200 New $37,200
  Can't Stand Losing You: Surviving the Police Cinema Libre $7,000 New $7,000
  It Follows Radius/TWC $352,248 + 116% $576,275
  3 Hearts Cohen Media $38,475 + 226% $55,637
  Merchants of Doubt Sony Classics $40,145 + 57% $113,264
  The Lazarus Effect Relativity $1,375,000 - 52% $24,028,914
  The Duff Lionsgate $1,250,000 - 68% $32,453,008
  Wild Tales Sony Classics $267,327 + 10% $1,187,220
  Fifty Shades of Grey Universal $1,293,955 - 55% $163,822,120
  What We Do In the Shadows Paladin/unison $309,385 - 4% $1,816,878
Box office data supplied by Exhibitor Relations
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