Weekend Wrap-Up
No Divergence for Insurgent from Original
By John Hamann
March 22, 2015
Fifth is the leggy success story that is Kingsman: The Secret Service, one of the few bright spots amongst the holdovers. In its sixth weekend at the box office, Kingsman earned another $4.6 million and dropped only 26%. The $81 million Fox release has now racked up $114.6 million stateside, and another $180 million overseas. Interesting that this one opened on the same weekend against Fifty Shades of Grey. One of them is still a top five film, and the other is nowhere to be seen.
Do You Believe?, our faith-based movie-of-the-week, is sixth. This is no God’s Not Dead, the $9.2 million opener that went on to make $60 million, but it is from the same team. This time around, the faith-based release earned $4 million from 1,320 venues for Pure Flix, giving it a venue average of $3,030 – quite a bit below the $11,800 average that God’s Not Dead earned over its opening weekend. Likely made for peanuts, this one will likely earn a profit despite the low tally.
The Second Best Exotic Marigold Hotel drops to seventh, and while this weekend’s drop is not excessive, the film is not matching the legs of the original. This weekend, the John Madden release earned $3.5 million, off 39% compared to last weekend’s gross. Made for $10 million, this one is still a big success, given the $24.1 million made on the domestic front and $30 million plus made overseas. Maybe Sean Penn and Liam Neeson should have done this film instead.
Focus drops to eighth as its quick exit continues. The Will Smith starrer earned another $3.3 million and fell 42%. The $50 million Warner Bros. release has now earned $49.4 million domestically, and is approaching $60 million overseas. Focus isn’t going to make anyone rich, but it’s no After Earth either.
Ninth is Chappie, another in a list of holdover disappointments. Chappie earned $2.7 million, declining 54% after falling 57% last weekend. The $49 million release has earned only $28.3 million stateside, and is approaching $45 million from overseas cinemas.
Tenth is The SpongeBob Movie: Sponge Out of Water, which manages to hang on to a spot in the top 10 purely on the weakness of the other holdovers. SpongeBob added another $2.4 million to its domestic coffers, bringing its North American total to $158.8 million. It also has more than $115 million from international venues, so Paramount is obviously very happy with the return of the animated underwater denizen.
Overall, with Insurgent basically tying Divergent and a pack of unexciting holdovers, the box office fell behind where we were last year. This weekend, the top 12 earned $125.8 million, behind the $133.3 million made last year. Next weekend, two films receiving poor advance reviews will try to bail us out of this mess. Openers include Kevin Hart and Will Ferrell in Get Hard and Home,a movie that comes from struggling animator DreamWorks Animation and distributor Fox.
1 |
Insurgent |
Lionsgate |
$54,025,000 |
New |
$54,025,000 |
2 |
Cinderella |
Disney |
$34,492,000 |
- 49% |
$122,041,000 |
3 |
Run All Night |
WARNER BROS. |
$5,115,000 |
- 54% |
$19,722,000 |
4 |
The Gunman |
Open Road Films |
$5,008,707 |
New |
$5,008,707 |
5 |
Kingsman: the Secret Service |
Fox |
$4,600,000 |
- 26% |
$114,570,000 |
6 |
Do You Believe? |
Pure Flix Entertainment |
$4,000,000 |
New |
$4,000,000 |
7 |
The Second Best Exotic Marigold Hotel |
FOX SEARCHLIGHT |
$3,450,000 |
- 39% |
$24,125,000 |
8 |
Focus |
Paramount Classics |
$3,300,000 |
- 42% |
$49,403,000 |
9 |
Chappie |
Sony |
$2,500,000 |
- 56% |
$28,250,000 |
10 |
The Spongebob Movie: Sponge Out of Water |
Paramount |
$2,350,000 |
- 42% |
$158,794,000 |
11 |
Mcfarland, Usa |
Disney |
$2,182,000 |
- 39% |
$38,516,000 |
12 |
American Sniper |
WARNER BROS. |
$1,645,000 |
- 41% |
$344,006,000 |
|
Also Opening/Notables |
|
Kumiko: the Treasure Hunter |
Amplify |
$37,200 |
New |
$37,200 |
|
Can't Stand Losing You: Surviving the Police |
Cinema Libre |
$7,000 |
New |
$7,000 |
|
It Follows |
Radius/TWC |
$352,248 |
+ 116% |
$576,275 |
|
3 Hearts |
Cohen Media |
$38,475 |
+ 226% |
$55,637 |
|
Merchants of Doubt |
Sony Classics |
$40,145 |
+ 57% |
$113,264 |
|
The Lazarus Effect |
Relativity |
$1,375,000 |
- 52% |
$24,028,914 |
|
The Duff |
Lionsgate |
$1,250,000 |
- 68% |
$32,453,008 |
|
Wild Tales |
Sony Classics |
$267,327 |
+ 10% |
$1,187,220 |
|
Fifty Shades of Grey |
Universal |
$1,293,955 |
- 55% |
$163,822,120 |
|
What We Do In the Shadows |
Paladin/unison |
$309,385 |
- 4% |
$1,816,878 |
Box office data supplied by Exhibitor Relations
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