Weekend Wrap-Up

Cinderella has a Ball at the Box Office

By John Hamann

March 15, 2015

You can't tell, but what she's really thinking is how much corsets suck.

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That puts Focus down to fourth, as the Will Smith starrer has questionable legs. Focus started with $18.7 million three weekends ago, and dropped 46% last weekend. This weekend, Focus falls another 42%, earning only $5.8 million. The $50 million Warner Bros. release has now picked up $44 million stateside and a similar amount overseas thus far, putting Focus in position to stay out of the red.

Chappie gets wiped out, falling from a weak first place finish last weekend all the way down to fifth this weekend. Chappie earned only $5.8 million and fell a severe 57%. The Neill Blomkamp sci-fi flick cost $49 million to make and has a domestic gross so far of $23.3 million. Chappie is going to need a serious assist from overseas audiences to ensure it avoids the disaster tag.

Sixth goes to The Second Best Exotic Marigold Hotel, which was hoping to see a solid hold as Fox Searchlight added 449 venues to the run. The move only partially worked, as Second Best picked up another $5.7 million but still fell 33%. Still, this sequel was made for only $10 million and has a domestic gross so far of $18.1 million. The gross in the United Kingdom for this one is similar to that of North America, and despite being out to only a few territories, the Second Marigold Hotel has already earned over $25 million from overseas theaters.

The SpongeBob Movie: Sponge Out of Water holds on to a top ten position despite the entrance of Cinderella. The Nickelodeon release earned $4.1 million, dropping 38% compared to last weekend. Over six weekends of release, the animated icon has made $154.7 million domestically and another $110 million and counting overseas, all against a budget of $74 million.

McFarland, USA continues its strong run, not making huge sums of money, but showing it’s got great legs, just like the cross country runners in the film. The Kevin Costner starrer earned another $3.7 million in its fourth weekend, getting the film to a domestic total of $35 million. Made for $17 million, McFarland looks like it will top out around $45 million, which is great considering the budget.


Ninth goes to American Sniper, which continues to hang around the top 10 after becoming the top domestic grossing film of 2014. The Clint Eastwood military movie earned another $2.9 million, down just 33% from the previous weekend despite having been in theaters since January. Its domestic total has now come to a marvelous $341.5 and it looks as though there is still a bit of gas left in the tank yet.

The Duff finishes 10th as the teen comedy from CBS Films and Lionsgate continues to show strong legs. The Duff earned another $2.9 million this weekend, which means the $8.5 million film has brought its total up to an impressive $30.3 million.

Eleventh is Fifty Shades of Grey, the $85 million plus opener that has left the top ten after only five weekends (depending upon estimates, of course). Fifty Shades earned another $2.89 million this weekend, dropping 48%. That gives it drops of 74%, 53%, 48% and now 48%. The domestic total for Fifty Shades has now reached $161.4 million. Overseas, the $40 million film has earned more than $370 million.

Overall, the box office recovers from its devastation last weekend, when the top 12 could only ring up $78.3 million. This weekend, the top 12 – thanks only to Cinderella – improves to $123.9 million, significantly ahead of last weekend. The top 12 is also ahead of last year’s top dozen, when Mr. Peabody and Sherman led the weekend to $102.3 million, as Need for Speed flopped, at least domestically. Next weekend brings Insurgent, the sequel to last year’s Divergent, which opened to $54.6 million, as well as The Gunman, with Sean Penn, and Do You Believe?, which gets Ted McGinley and Mira Sorvino off the unemployment line and a likely date for the Razzies.

Top Weekend Box Office for 3/13/15-3/15/15 (Estimates)
Rank Film Distributor Estimated Gross Weekly Change Running Total
1 Cinderella Disney $70,053,000 New $70,053,000
2 Run All Night WARNER BROS. $11,015,000 New $11,015,000
3 Kingsman: the Secret Service Fox $6,200,000 - 25% $107,373,200
4 Focus Paramount Classics $5,805,000 - 42% $44,032,000
5 Chappie Sony $5,800,000 - 57% $23,300,000
6 The Second Best Exotic Marigold Hotel FOX SEARCHLIGHT $5,700,000 - 33% $18,060,300
7 The Spongebob Movie: Sponge Out of Water Paramount $4,100,000 - 38% $154,691,000
8 Mcfarland, Usa Disney $3,692,000 - 29% $34,974,000
9 American Sniper WARNER BROS. $2,930,000 - 33% $341,500,000
10 The Duff Lionsgate $2,900,000 - 39% $30,317,407
11 Fifty Shades of Grey Universal $2,895,380 - 48% $161,376,990
12 The Lazarus Effect Relativity $2,824,000 - 44% $21,748,318
  Also Opening/Notables
  It Follows Radius/TWC $163,453 New $163,453
  3 Hearts Cohen Media $12,272 New $12,272
  Eva Weinstein Co. $10,150 New $10,150
  Unfinished Business Fox $2,265,000 - 53% $8,642,800
  Merchants of Doubt Sony Classics $28,588 + 58% $54,242
  An Honest Liar Abramorama $12,928 - 6% $31,165
  Deli Man Cohen Media $65,814 + 7% $212,550
  Wild Tales Sony Classics $268,271 + 88% $847,520
  What We Do In the Shadows Paladin/unison $336,420 + 2% $1,389,876
  Still Alice Sony Classics $1,010,681 - 36% $16,439,864
Box office data supplied by Exhibitor Relations
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