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Weekend Wrap-Up

Fifty Shades Fades to Grey

By John Hamann

February 22, 2015

She's as limp as the film's second weekend box office.

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Jupiter Ascending continues its freefall to eighth this weekend, as the Wachowski's film is getting chased from cinemas. After a long weekend gross of $9.3 million, Jupiter earns only $3.7 million this weekend, dropping a nasty 60%. The $175 million Warner Bros. flick has now earned $39.5 million domestic and another $60 million overseas.

The Imitation Game stays in the top ten for its eighth consecutive weekend and could stay there longer with some big wins tonight. This frame, it earned another $2.6 million and fell 26%. The Weinstein Company release how now earned $83.9 million, putting it in the top four releases of films that never ranked higher at the box office than number five.




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Paddington takes the number 10 spot as it loses more screens. Paddington earned another $2.3 million and was off 43% compared to the previous frame. The Weinstein pickup has now earned $67.7 million domestically to go with the $154 million earned overseas.

Still Alice, the Oscar nominated film with Julianne Moore, expanded further this weekend, bring its venue count up to 765. The Sony Classics release earned $2.2 million , and brings its domestic take up to $7.9 million.

Overall, despite the big drop from Fifty Shades of Grey, the box office keeps up its pace versus last year. A year ago, the top 12 films were still being led by The LEGO Movie, which finished at number one for the third straight weekend. Last year, the top 12 earned $98 million, which was the last time the top 12 earned less than $100 million until the end of August, six months later. This weekend, the top 12 films earned $108.2 million, keeping the hot streak in 2015 alive. Next weekend brings Focus, the Will Smith/Margot Robbie comedy-thriller, and The Lazarus Effect, the new horror flick with Olivia Wilde and Mark Duplass.


Top Ten for Weekend of February 20-22, 2015
Rank
Film
Distributor
Estimated Gross
Weekly Change
Running Total
1 Fifty Shades of Grey Universal 23.2 -73% 130.1
2 Kingsman: The Secret Service 20th Century Fox 17.5 -52% 67.1
3 The SpongeBob Movie: Sponge Out of Water Paramount 15.5 -51% 125.2
4 McFarland, USA Walt Disney 11.3 New 11.3
5 The DUFF Lionsgate 11.0 New 11.0
6 American Sniper Warner Bros. 9.7 -41% 319.6
7 Hot Tub Time Machine 2 Paramount 5.8 New 5.8
8 Jupiter Ascending Warner Bros. 3.7 -60% 39.5
9 The Imitation Game The Weinstein Co. 2.6 -26% 83.9
10 Paddington The Weinstein Co. 2.3 -43% 67.7
11 Still Alice Sony Pictures Classics 2.2 +28% 7.9
12 The Wedding Ringer Screen Gems 1.2 -63% 61.9

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