Weekend Wrap-Up

Fifty Shades of Box Office Glory

By John Hamann

February 15, 2015

You know, he doesn't *have* to sit on the arm. The couch is empty.

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Sixth is last weekend’s other flop, Seventh Son. The Jeff Bridges flick went from a $7.2 million gross last weekend to a puny $4.1 million this weekend. That gives the $95 million flick a weekend-to-weekend drop of 43% and a sad gross so far of only $13.4 million. Worldwide, Seventh Son has matched the production budget, but it won’t see much more than that.

Paddington is seventh this weekend as it holds well again versus SpongeBob. The film about the British bear earned another $4.2 million and fell 21% despite being in its fifth weekend of release. The $55 million Weinstein/Dimension import has now earned $62.3 million stateside and a sizzling $154 million overseas.

The Imitation Game is in its eighth weekend of wide release and finishes in eighth place. The leggy Oscar nominee pulled in another $3/5 million this weekend and declined only 25%. Never in the top five, The Imitation Game has now picked up $80 million in North America and nearly the same amount from overseas theaters.




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Ninth place goes to The Wedding Ringer, which has turned in a tidy little profit for Screen Gems. It earned another $3.4 million this frame, a decline of just 28%. Thus far, the Kevin Hart comedy has accumulated $59.7 million from domestic venues and just a small $3.2 million overseas.

Project Almanac falls to tenth this weekend. The teen time travel flick earned $2.7 million and fell 48%. The $12 million flick from Michael Bay's Platinum Dunes has picked up $19.6 million.

Overall, the box office continues its hot pace thanks to a top three that pulled in over $145 million. The top 12 this year took in a mighty $197 million, which is well ahead of a strong weekend last year. A year ago, there were four openers vying for Valentine’s Day dollars along with The LEGO Movie, and the top 12 rang up $160.4 million. Next weekend looks like it might be soft, as openers include The DUFF, McFarland USA, and Hot Tub Time Machine 2. None of these flicks debut on more than 2,600 screens, so it will be interesting to see what happens with them, along with second weekends of Fifty Shades and Kingsman.


Top Ten for Weekend of February 13-15, 2015
Rank
Film
Distributor
Estimated Gross
Weekly Change
Running Total
1 Fifty Shades of Grey Universal 81.7 New 81.7
2 Kingsman: The Secret Service 20th Century Fox 35.6 New 35.6
3 The SpongeBob Movie: Sponge Out of Water Paramount 30.5 -45% 93.0
4 American Sniper Warner Bros. 16.4 -29% 304.1
5 Jupiter Ascending Warner Bros. 9.4 -49% 32.6
6 Seventh Son Universal 4.2 -42% 13.4
7 Paddington The Weinstein Co. 4.1 -21% 62.3
8 The Imitation Game The Weinstein 3.5 -25% 79.7
9 The Wedding Ringer Screen Gems 3.4 -28% 59.7
10 Project Almanac Paramount 2.7 -48% 19.6
11 Black or White Relativity 2.6 -43% 17.3
12 The Boy Next Door Universal 1.8 -55% 33.9

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