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Although Warner Bros. was certainly assured that The LEGO Movie would turn a profit, until the buzz became deafening in the weeks leading up to the film’s official release, they likely had no idea what a box office monster they had on their hands. But when the theatrical receipts for Friday, February 7th were reported at $17.1 million, they had to be feeling like everything was indeed awesome. That happy feeling would only grow by the weekend’s end, as the Friday-to-Sunday total was a whopping $69.1 million. The LEGO Movie would hold onto the title of highest opening animated film of 2014, coming out ahead of films such as How to Train Your Dragon 2 ($49.5 million opening) and Big Hero 6 ($56.2 million). That success carried over into the final domestic total as well. The LEGO Movie earned $257.8 million from North American venues, not to mention an additional $210.3 million from international theaters. With this massive domestic total, Warner Bros. became the first studio in six years to steal the title of top-grossing animated film from the Walt Disney Company. It also became the fourth-highest grossing domestic film of 2014, defeating such movies as Transformers: Age of Extinction, X-Men: Days of Future Past, Godzilla and The Amazing Spider-Man 2. And let’s not forget that these numbers only take into account theatrical receipts. LEGO released an entire line of LEGO Movie toys that were huge sellers, and we can’t ignore the impact and lift that the project had on their other product lines as well. In September, LEGO became the biggest toy company in the world, beating Mattel for the first time ever as revenues from the first half of 2014 totaled $2.03 billion. How did Lord, Miller, Warner Bros. and LEGO achieve such a mighty feat? Ultimately, the answer is in the fact that when the story was crafted, the collaborators explored all of the things that make LEGO fun. The audience was able to experience the expansive fantasy world through the eyes of the main character, the wide-eyed and naïve Emmet Brickowski. When he falls for a girl named Wyldstyle, who should he discover is her boyfriend but Batman, who is actually kind of a douchey jerk? Ultimately, the film reminds its viewers exactly what it was like to love LEGO as a child. With Lord Business (Will Ferrell in perhaps the most Will Ferrell role ever) suppressing creativity, maybe LEGO isn’t just about preplanned sets with precise instructions. Perhaps, instead, it’s about building our own worlds where Robin Hood, Mermaid Lady, Gandalf, Swamp Creature, 1980s Something Space Guy, the 2002 NBA All-Stars and Wonder Woman can all thrive and inhabit the same story. Maybe Dumbledore can live in the Simpsons’ house and Abraham Lincoln can fight crime (or vampires) alongside Iron Man. And everyone, from the keenest collector to the most innovative architect, needs a little reminder of that sometimes.
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