Weekend Forecast for July 25-27, 2014

By Reagen Sulewski

July 25, 2014

Her before Her became Her.

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While Johnson is certainly built to look the part, so was Jason Momoa built to look the part of Conan the Barbarian, and we can all see how that worked out. Hercules, while almost certainly better than the other film to tackle this subject this year (that one directed by Renny Harlin), looks to be a ridiculously serious and humorless slog of an affair through sword and sandal cliches. Likely, producers are hoping for something like the returns on the 300 series, but that at least has a unique visual style to recommend it, whereas this is offering all that the man who nearly killed the X-Men franchise can bring.

Johnson himself has kind of a mixed resume, swinging from the highs of the Fast & Furious series, which he obviously helped to propel, to drudge like Faster or Snitch, both of which failed to clear $50 million worldwide. While he may be a top action star, he's not invincible, and is very vulnerable to perceived quality. Only if this gets judged on a generous curve will Hercules have a financially happy ending. Based on all these factors, I would expect a modest $19 million opening weekend, and a quick exit from theaters.

Lastly in wide release, we have And So It Goes, the latest from the ever-increasingly-difficult-to-remember-as-great Rob Reiner. Michael Douglas stars as a cranky old realtor who has a long-lost granddaughter dropped off by his estranged son. After first attempting to pawn the child off on his next door neighbor (the at least age-appropriate Diane Keaton), he his then forced to confront his life and warm up his icicle of a heart. It's like the "awww" of a sitcom laugh track put to film.

Like Jersey Boys, but with a wildly different tone, this is a film that will be heavy on the senior's discount tickets, and offers very little in the way of a cinematic experience that really requires people to see it now, rather than wait three months to see it in their living rooms. With stars long past their time as box office draws, this looks headed towards a dismal $4 million opening weekend.


Returning films will once again be led by Rise of the Planet of the Apes, which won its second weekend against a number of challengers with $36 million. That represented a 50% drop off, but that's kind of par for the course these days even for well-received blockbusters. Legs appear to be an impossible quest for most films, except that we'll get the odd random film that takes off for no discernable reason. Keep those fingers crossed! I'd expect $19 million this weekend here.

The Purge was one of the least leggiest films in history last year, and The Purge: Anarchy is here now to try to challenge that film's record for futility. Opening to $29 million, the post... well not apocalyptic, but post-something horror film should see a cataclysmic drop to around $10 million this weekend, as it exhausts its limited fan base in one fell swoop.

Rolling in just behind this will be Planes: Fire and Rescue, which debuted with just $17 million last weekend; a poor mark for any animated film, let alone a Disney one. Even with the family float factor, it should only bring in another $9 million or so.

The failed comedy Sex Tape should rounds out the trio of disappointing openers last week that will also fail to inspire in their second frame. After a $14 million start, the Jason Segel/Cameron Diaz too-tame-by-half sex comedy should earn just $7 million this weekend.

Forecast: Weekend of July 25-27, 2014
Number of
Changes in Sites
from Last
Gross ($)
1 Lucy 3,172 New 31.4
2 Hercules 3,595 New 19.5
3 Dawn of the Planet of the Apes 3,668 -301 18.8
4 The Purge: Anarchy 2,856 +51 10.3
5 Planes: Fire and Rescue 3,839 +13 9.7
6 Sex Tape 3,052 No change 7.0
7 Transformers: Age of Extinction 2,476 -748 4.8
8 And So It Goes 1,760 New 4.4
9 Tammy 2,562 -840 3.5
10 22 Jump Street 1,613 -616 3.0

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