Daily Box Office Analysis

By David Mumpower

June 17, 2014

Aw, they're having a sleepover.

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With a solid fourth day hold and $63.9 million already in the bank, 22 Jump Street will reach $100 million faster than Jonah Hill can say, “Ask me about my wiener.” Dude is a two-time Academy Award nominee yet that quote is still the first thing I think about when his name is mentioned. Anyway, we will continue to track the weekday appeal of 22 Jump Street all week. At this moment, it looks like it will be leggy but that could change with a Tuesday decline rather than increase.

Meanwhile, How to Train Your Dragon 2 struggled by comparison. After a solid yet still disappointing opening weekend, Hiccup’s latest adventure fell 63% on Monday. Yesterday’s total of $5.1 million barely surpasses the first weekday of How to Train Your Dragon, which was $4.8 million. And that too was a March release, meaning that the first film sold more tickets on a March weekend in 2010 than the latest one could manage yesterday. As a huge fan of the series, I wish I could say kinder things here but the facts are the facts.

Last weekend’s big two debuts, Edge of Tomorrow and The Fault in Our Stars, both experienced their second Mondays yesterday. The Fault in Our Stars finished in third place with $2.3 million. That total represents a wonderful 87% retention of its Sunday box office of $2.7 million. Alas, it also indicates a 55% Monday-to-Monday drop on the heels of a 69% fall over its second weekend. There is simply no sugarcoating what we are witnessing. The Fault in Our Stars is as front-loaded as any film in recent memory. With current box office of $83.1 million and another $15 million in the cards from now through Sunday, the tearjerker should hit $100 million early next week. The problem is that a film that starts with $48 million in three days should never need another two weeks to cross that barrier.




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Edge of Tomorrow’s situation is more interesting to me. It finished in fifth place yesterday with $1.7 million. Its spot in the top five was already tenuous since it also finished in fifth last Friday. The glowingly reviewed film ostensibly held well for a science fiction film in its second weekend, falling only 43%. As loyal BOP readers know, that statistic is a bit misleading in that a film that opens lower should possess a lower percentage drop.

What is important is that after only eight days in theaters, Edge of Tomorrow is already failing to reach $2 million. It dropped 47% from Monday-to-Monday and simply does not appear to have the staying power needed to avoid being a catastrophe. This is a great movie that deserves a better fate. Instead, it is getting smoked by Maleficent, which was closer to upending The Fault in Our Stars than losing to the Tom Cruise movie. Maleficent earned just under $2.3 million and has a running total of $165.3 million after 18 days in theaters. Its current box office isn’t much behind what the combined domestic takes will be for Edge of Tomorrow and The Fault in Our Stars. And that is sad on several levels.


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