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Weekend Wrap-Up

By David Mumpower

May 4, 2014

That's a pretty obsessive wall he's got there.

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Speaking of global brands, the original Rio is the 52nd largest earner during that same timeframe. That tidbit explains why there is a Rio sequel in theaters. That film, the creatively named Rio 2, garnered another $7.6 million this weekend, good enough for fifth place. Its 45% decline and $7.6 million are right in line with expectations relative to what the first film did during the same time frame. The original Rio fell 42% to $8.5 million, and had a running total of $115.2 million after 24 days in release. As is ordinary for a sequel, Rio 2 is a bit behind with $106.5 million. The real target for the latest Rio release is the overseas market, as is the case for all Blue Sky Studios creations. Rio grossed $344 million abroad, meaning its domestic income represented only 30% of its overall gross. Rio 2 has already attained over $250 million internationally, meaning it stands a decent chance of surpassing its predecessor in terms of total global revenue.

Brick Mansions, the parkour action film featuring the late Paul Walker, finished in sixth place. After debuting just under $10 million with $9.5 million last weekend, the Relativity release declined a hefty 63% to $3.5 million this frame. It was never going to be easy to tastefully market this movie, and the distributor has done about as well as it could have hoped thus far. The domestic total for Brick Mansions is $15.5, which means it’s going to struggle even to earn back its relatively small $28 million budget, but at least the financial outlay wasn’t significant to start with.




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Seventh place goes to Divergent, the most recent attempt to capture the audience that so greedily consumes novels from the Young Adult genre. Now in its seventh week in theaters, the Lionsgate property earned $2.2 million this weekend, down 41% from the previous frame. Anyone who tries to paint this film as a disappointment is just silly, as Divergent has now earned a solid $142.7 million domestically. This number compares quite favorably to the $85 million budget, and when you tack on an additional $100 million plus in overseas revenue, this project has established a responsive fan base.

Rounding out the top ten this week are a trio of performers that grossed $2 million or less. Last weekend's horror dud, The Quiet Ones, softly whimpered its way to another $2 million, a 48% drop from last weekend. After 10 days in theaters, it has grossed an atrocious $6.8 million. The other two titles hanging around the bottom of the charts are much more popular. God's Not Dead grossed just under $1.8 million, bringing the $2 million production's domestic total to $55.6 million. It is already one of the most profitable ventures relative to investment in the 2000s. The Grand Budapest Hotel grossed another $1.7 million this weekend, falling only 29% from last frame. With $51.5 million in North American revenue, the movie is only a few days away from surpassing The Royal Tenenbaums to become the most popular movie of Wes Anderson's career.

Now that Spider-Man has launched the summer box office season, we will start enjoying a lot more new releases each week. To wit, next Friday will feature the debuts of the Zac Efron vs. Seth Rogen comedy (whoever loses, we all win) entitled Neighbors, a low rent animated adventure in Oz called Legends of Oz: Dorothy's Return and the latest 2014 faith-based release, Moms' Night Out. Think of it as the gentle version of Date Night. Obviously, the Marvel movie will crush all comers next weekend to defend its box office crown but the smorgasbord of new titles reflects what is best about the summer movie season: ample freedom of choice.


Top Weekend Box Office for 5/2/14-5/4/14 (Estimates)
Rank Film Distributor Estimated Gross Weekly Change Running Total
1 The Amazing Spider-Man 2 SONY $92,000,000 New $92,000,000
2 The Other Woman IFC Films $14,200,000 - 43% $47,345,500
3 Heaven Is For Real SONY $8,700,000 - 39% $65,602,409
4 Captain America: the Winter Soldier DISNEY $7,762,000 - 52% $237,143,000
5 Rio 2 Fox $7,600,000 - 45% $106,470,300
6 Brick Mansions Relativity $3,545,000 - 63% $15,482,316
7 Divergent Lionsgate $2,175,000 - 41% $142,661,726
8 The Quiet Ones Lionsgate $2,000,000 - 48% $6,761,032
9 God's Not Dead Freestyle $1,768,612 - 37% $55,564,014
10 The Grand Budapest Hotel FOX SEARCHLIGHT $1,735,000 - 29% $51,506,400
11 Bears Disneynature $1,623,000 - 57% $14,279,000
12 Draft Day Lionsgate $1,425,000 - 49% $26,468,767
  Also Opening/Notables
  Belle FOX SEARCHLIGHT $104,500 New $104,500
  Ida Music Box $50,000 New $50,000
  Walk of Shame Universal $38,000 New $38,000
  Now: In the Wings On a World Stage Treetops Productions $21,538 New $21,538
  Decoding Annie Parker Entertainment One $14,668 New $14,668
  Documented Afi Docs $6,100 New $6,100
  For a Woman Film Movement $5,950 New $5,950
  Walking With the Enemy Liberty Studios $125,000 - 62% $610,000
  Locke A24 $140,089 + 57% $252,874
  Blue Ruin Radius/twc $73,321 + 125% $121,179
  For No Good Reason Sony Classics $6,263 + 39% $13,229
  Transcendence WARNER BROS. $1,140,000 - 73% $21,333,000
  Fading Gigolo Millennium $507,637 + 69% $1,149,712
  The Railway Man Weinstein Co. $508,000 - 12% $1,634,798
  Only Lovers Left Alive Sony Classics $242,376 + 21% $836,417
Box office data supplied by Exhibitor Relations
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