Weekend Wrap-Up
By David Mumpower
May 4, 2014
Speaking of global brands, the original Rio is the 52nd largest earner during that same timeframe. That tidbit explains why there is a Rio sequel in theaters. That film, the creatively named Rio 2, garnered another $7.6 million this weekend, good enough for fifth place. Its 45% decline and $7.6 million are right in line with expectations relative to what the first film did during the same time frame. The original Rio fell 42% to $8.5 million, and had a running total of $115.2 million after 24 days in release. As is ordinary for a sequel, Rio 2 is a bit behind with $106.5 million. The real target for the latest Rio release is the overseas market, as is the case for all Blue Sky Studios creations. Rio grossed $344 million abroad, meaning its domestic income represented only 30% of its overall gross. Rio 2 has already attained over $250 million internationally, meaning it stands a decent chance of surpassing its predecessor in terms of total global revenue.
Brick Mansions, the parkour action film featuring the late Paul Walker, finished in sixth place. After debuting just under $10 million with $9.5 million last weekend, the Relativity release declined a hefty 63% to $3.5 million this frame. It was never going to be easy to tastefully market this movie, and the distributor has done about as well as it could have hoped thus far. The domestic total for Brick Mansions is $15.5, which means it’s going to struggle even to earn back its relatively small $28 million budget, but at least the financial outlay wasn’t significant to start with.
Seventh place goes to Divergent, the most recent attempt to capture the audience that so greedily consumes novels from the Young Adult genre. Now in its seventh week in theaters, the Lionsgate property earned $2.2 million this weekend, down 41% from the previous frame. Anyone who tries to paint this film as a disappointment is just silly, as Divergent has now earned a solid $142.7 million domestically. This number compares quite favorably to the $85 million budget, and when you tack on an additional $100 million plus in overseas revenue, this project has established a responsive fan base.
Rounding out the top ten this week are a trio of performers that grossed $2 million or less. Last weekend's horror dud, The Quiet Ones, softly whimpered its way to another $2 million, a 48% drop from last weekend. After 10 days in theaters, it has grossed an atrocious $6.8 million. The other two titles hanging around the bottom of the charts are much more popular. God's Not Dead grossed just under $1.8 million, bringing the $2 million production's domestic total to $55.6 million. It is already one of the most profitable ventures relative to investment in the 2000s. The Grand Budapest Hotel grossed another $1.7 million this weekend, falling only 29% from last frame. With $51.5 million in North American revenue, the movie is only a few days away from surpassing The Royal Tenenbaums to become the most popular movie of Wes Anderson's career.
Now that Spider-Man has launched the summer box office season, we will start enjoying a lot more new releases each week. To wit, next Friday will feature the debuts of the Zac Efron vs. Seth Rogen comedy (whoever loses, we all win) entitled Neighbors, a low rent animated adventure in Oz called Legends of Oz: Dorothy's Return and the latest 2014 faith-based release, Moms' Night Out. Think of it as the gentle version of Date Night. Obviously, the Marvel movie will crush all comers next weekend to defend its box office crown but the smorgasbord of new titles reflects what is best about the summer movie season: ample freedom of choice.
1 |
The Amazing Spider-Man 2 |
SONY |
$92,000,000 |
New |
$92,000,000 |
2 |
The Other Woman |
IFC Films |
$14,200,000 |
- 43% |
$47,345,500 |
3 |
Heaven Is For Real |
SONY |
$8,700,000 |
- 39% |
$65,602,409 |
4 |
Captain America: the Winter Soldier |
DISNEY |
$7,762,000 |
- 52% |
$237,143,000 |
5 |
Rio 2 |
Fox |
$7,600,000 |
- 45% |
$106,470,300 |
6 |
Brick Mansions |
Relativity |
$3,545,000 |
- 63% |
$15,482,316 |
7 |
Divergent |
Lionsgate |
$2,175,000 |
- 41% |
$142,661,726 |
8 |
The Quiet Ones |
Lionsgate |
$2,000,000 |
- 48% |
$6,761,032 |
9 |
God's Not Dead |
Freestyle |
$1,768,612 |
- 37% |
$55,564,014 |
10 |
The Grand Budapest Hotel |
FOX SEARCHLIGHT |
$1,735,000 |
- 29% |
$51,506,400 |
11 |
Bears |
Disneynature |
$1,623,000 |
- 57% |
$14,279,000 |
12 |
Draft Day |
Lionsgate |
$1,425,000 |
- 49% |
$26,468,767 |
|
Also Opening/Notables |
|
Belle |
FOX SEARCHLIGHT |
$104,500 |
New |
$104,500 |
|
Ida |
Music Box |
$50,000 |
New |
$50,000 |
|
Walk of Shame |
Universal |
$38,000 |
New |
$38,000 |
|
Now: In the Wings On a World Stage |
Treetops Productions |
$21,538 |
New |
$21,538 |
|
Decoding Annie Parker |
Entertainment One |
$14,668 |
New |
$14,668 |
|
Documented |
Afi Docs |
$6,100 |
New |
$6,100 |
|
For a Woman |
Film Movement |
$5,950 |
New |
$5,950 |
|
Walking With the Enemy |
Liberty Studios |
$125,000 |
- 62% |
$610,000 |
|
Locke |
A24 |
$140,089 |
+ 57% |
$252,874 |
|
Blue Ruin |
Radius/twc |
$73,321 |
+ 125% |
$121,179 |
|
For No Good Reason |
Sony Classics |
$6,263 |
+ 39% |
$13,229 |
|
Transcendence |
WARNER BROS. |
$1,140,000 |
- 73% |
$21,333,000 |
|
Fading Gigolo |
Millennium |
$507,637 |
+ 69% |
$1,149,712 |
|
The Railway Man |
Weinstein Co. |
$508,000 |
- 12% |
$1,634,798 |
|
Only Lovers Left Alive |
Sony Classics |
$242,376 |
+ 21% |
$836,417 |
Box office data supplied by Exhibitor Relations
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