Top Film Industry Stories of 2013: #4

Catching Fire Ignites

By David Mumpower

January 12, 2014

All hail the box office champion of 2014.

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Logic dictated that The Hunger Games: Catching Fire would open higher than its predecessor, because that is the expected behavior for sequels. Even that was not a foregone conclusion, though. After all, The Hunger Games debuted with $152.5 million, the fourth best opening weekend ever up until that point. How much could the brand be expected to grow after such an exemplary start? The answer proved to be “not much.”

Catching Fire grossed $158.1 million during its initial North American weekend, an expansion of only 3.7%, which is within the margin of error for ticket price inflation over the past year and a half. A rush to judgment occurred as wagging tongues proclaimed that The Hunger Games franchise had already peaked. In reality, Catching Fire was only beginning to soar.

The gains with the sequel occurred abroad before they were achieved domestically. The Hunger Games, for all of its massive popularity in North America, was an anomaly with regards to international appeal. Consider that ten movies released from 2000 to 2012 grossed at least $400 million domestically. Out of the other nine titles, the smallest total global revenue is Spider-Man’s $821 million. With regards to overseas earnings, it is also the worst performer with $418 million, an understandable total since those marketplaces have expanded dramatically over the past dozen years.

The Hunger Games grossed only $285 million abroad. Thirteen other movies did better internationally, including such unexpected titles as Les Misérables, Ted and Men in Black 3. North American audiences experienced love at first sight with Katniss Everdeen. Everybody else in the world was a bit more nonchalant. After only eight weeks in release, Catching Fire has already earned $433 million overseas, an increase of 52% (and counting). It was the third most popular global release of the year.




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Amazingly, the box office news was even better on this side of the ocean. Out of the 16 movies ever to reach $400 million in North America, only one franchise has had a sequel surpass the $400 million movie in terms of total box office. That move was Star Wars: Episode One – The Phantom Menace, and it has exceeded the total of the original Star Wars by a minuscule $13.5 million. If we adjust for inflation, Jar Jar Binks’ movie cannot even see Star Wars from here. Simply stated, $400 million movies do not get beaten by their sequels.

Well, that is what we used to say. On January 7, 2014, The Hunger Games: Catching Fire accrued another $669,249, a modest total for such a blockbuster franchise. That amount was enough to give the sequel more revenue than its predecessor. Afterward, Catching Fire sustained its box office momentum long enough to reach an additional milestone. With a running total of $414 million on the date of publication of this column, Catching Fire has become the number one domestically movie released in 2013, surpassing Iron Man 3’s $409 million.

All of the numbers begin to run together after a while. Here is the basic summary of what makes The Hunger Games: Catching Fire so newsworthy. The franchise became only the third one after The Dark Knight and Star Wars to have multiple $400+ million domestic grosses. Catching Fire expanded the franchise’s overseas appeal by over 50%. It became the first sequel to a $400 million movie ever to out-gross the original movie in North America after adjusting for ticket price inflation. And Catching Fire was the number one domestic release of 2013.

What can be said with confidence about The Hunger Games franchise is that it is not just a flash in the pan. The third most popular movie of 2012 begat a sequel, and that successor was the most popular movie of 2013. With two movies yet to be released, there are more records ahead for Katniss Everdeen. The Hunger Games franchise has a legitimate chance to carve out a piece of history as the most popular franchise of all time.


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