Bad Grandpa Grounds Gravity; Counselor Disappoints
By John Hamann
October 27, 2013
Jackass Presents: Bad Grandpa had an internal multiplier of 2.5, continuing the extreme front loading trend of these films. The other odd thing about the series is that usually more than half of the movie reviewing community gives them a thumbs up. Bad Grandpa was a surprising 62% fresh at RottenTomatoes, Jackass 3D was 64% fresh, and Number Two was 63% fresh. Only the first Jackass was rotten, earning a still solid 48% fresh rating. Obviously, these Jackass romps have a following, even within the usually aloof critical base. Bad Grandpa received a B Cinemascore, and it will be interesting to see the drop it takes next weekend, as only Jackass 3D, with its huge $50 million plus opening, fell more than 50% in its second frame.
That means that Bad Grandpa ended Gravity’s streak of number one days at 21, as it falls to number two on day 22. In its fourth weekend, Gravity dropped 113 venues, but still managed a weekend gross of $20.3 million, good for a decline of 32%. Gravity continues to amaze, as earning more than $20 million in a fourth frame is very rare. Only 18 films in history have earned $20 million plus in their fourth frames, and only five of those 18 films failed to hit the $300 million mark. Gravity will cross the $200 million mark on Sunday, its 24th day, and will become the only film released in October to reach $200 million. Gravity has pulled in $199.8 million so far, and has also accumulated another $115 million overseas, with some major markets where it has yet to debut. The $300 million mark on the domestic front is going to be a stretch for Gravity, but it has done some amazing things so far, so I won’t count it out.
Captain Phillips, which is starting to play like Gravity’s dance partner, is third this weekend as it also enjoys a strong third frame. Following a 36% dip to $16.4 million last weekend, the good Captain reduced its drop in weekend three, pulling in another $11.8 million, and dipping only 28%. The hold this weekend puts Captain Phillips in a position to make it to $100 million, but it will have to hold similarly for the next few frames to get there. Given that The Fifth Estate and The Counselor have imploded, adult drama takes a vacation for most of the month of November, giving Captain Phillips (and Gravity for that matter) a chance to excel. So far, the $55 million Sony feature has earned $70.1 million, and captured another $10 million from only a handful of foreign territories, where it is just getting started.
That puts The Counselor in fourth, as the big cast that includes Brad Pitt, Michael Fassbender, Javier Bardem, Cameron Diaz and Penelope Cruz can’t turn the Ridley Scott thriller into a hit. The Counselor earned a meek $8 million, as poor reviews and a lack of marketing spelled the death knell for this feature. Released by 20th Century Fox to over 3,000 venues, The Counselor earned the very rare D Cinemascore this weekend, which won’t help any follow up weekends. The Ridley Scott feature was only 35% fresh at RottenTomatoes, with "Top Critics" coming in even worse at 22%. The good news for Fox is that Scott spent only $25 million on this turd, so after overseas box office is earned, everyone should walk away in an okay financial position. Really, though, what a waste of some really great talent.