Friday Box Office Analysis

by Tim Briody

October 12, 2013

Tom Hanks stars as Guy Who Works in the Cubicle Next to You.

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For the second straight week, a movie gets good reviews and is rewarded with solid box office. Go figure!

Captain Phillips

Tom Hanks' Captain Phillips managed $8.2 million on Friday, a good start. Providing a second adult option for those for whom Gravity might be a bit too intense, the excellent reviews and Hanks' star power (two things that worked in Gravity's favor last weekend) are going to place it solidly in second place. Look for $26.3 million for the weekend.




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Machete Kills

Machete returned…and nobody cared. Robert Rodriguez's kitchy sequel could only manage $1.4 million on Friday, whereas 2010's Machete started with $3.8 million and an $11.4 million weekend. This time around, the over-the-top Danny Trejo action movie will find just an entire weekend of $3.9 million.

Gravity

Gravity holds onto the top spot for a second weekend with $12.7 million in its second Friday, down a mere 27% from its opening day. This is a fantastic hold and also rockets it up the Best Picture shortlist. Last weekend it managed to build off its impressive Friday to earn a 3.19 multiplier, a trend that will continue over this weekend as well. It'll cross $100 million by the end of the weekend with a second weekend of about $41 million.


Projected Estimates for the Top Ten (Three-Day)
Projected
Rank
Film
Estimated Gross
1 Gravity 41.0
2 Captain Phillips 26.3
3 Cloudy With a Chance of Meatballs 2 15.6
4 Machete Kills 3.9
5 Prisoners 3.6
6 Runner Runner 3.4
7 Insidious Chapter 2 2.6
8 Don Jon 2.1
9 Rush 2.1
10 Baggage Claim 1.9

     


 
 

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