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Weekend Wrap-Up

Summer Box Office Doesn’t End – It Implodes

By John Hamann

August 25, 2013

He's not talking about the box office, believe it or not.

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Sixth is the disappointment that is Elysium, as the box office since opening weekend has been like air leaving a tire. In its third weekend, the $115 million Sony pick up took in only $7.1 million as it declined 48%, which comes on the heels of a 54% drop last weekend. Elysium has now earned $69 million at the domestic box office.

Seventh is Lionsgate’s You’re Next, a well-reviewed horror flick that the studio failed to market. The 80% fresh horror release earned only $7 million this weekend, despite being the tracking pick of the week to lead the newcomers. This one should have been easy to open above $10 million, following extremely good reception at festivals in 2011. Unfortunately, it was shelved for two years as when Lionsgate took over Summit, giving them more product than they knew what to do with. You’re Next was likely a cheap pick-up for the studio, so even with lower than expected numbers, this one will still likely be a success for the studio.

Percy Jackson: Sea of Monsters is eighth, and is proving to be another questionable gamble on a young adult novel. Sea of Monsters earned $5.2 million in its third weekend, dropping 41%. This one cost $90 million, and has a gross so far of only $48.2 million.




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Blue Jasmine, the Woody Allen release starring Cate Blanchett, finds its way into the top ten with a ninth place finish. After a couple of weekends in limited release, Sony Classics put Blue Jasmine out to 1,297 venues, and the result is a weekend gross of $4.3 million. That’s an increase of 88% compared to last weekend (where it was in 229 venues), and gives the drama a running total of $14.8 million at domestic theaters.

Kick Ass 2 got its ass kicked again this weekend. After opening lower than expected last weekend to $13.3 million, the Universal sequel dropped an alarmingly bad 68% for a weekend gross of only $22.4 million. Kick Ass 2 cost only $28 million to bring to the screen, but has a gross so far of only $22.4 million.

Overall, summer is starting to fade, and so are box office totals. The top 12 this weekend earned $91.6 million, which actually compares favorably with last year, when the top 12 picked up $82.8 million. New releases next weekend include Closed Circuit with Eric Bana, Getaway, with Ethan Hawke and Selena Gomez, and One Direction: This is Us, the new concert movie from Morgan Spurlock.


Top Weekend Box Office for 8/23/13-8/25/13 (Estimates)
Rank Film Distributor Estimated Gross Weekly Change Running Total
1 Lee Daniels' the Butler Weinstein Co. $17,018,000 - 31% $52,274,813
2 We're the Millers New Line Cinema $13,500,000 - 25% $91,740,000
3 The Mortal Instruments SONY $9,300,000 New $14,051,000
4 The World's End Focus Features $8,942,307 New $8,942,307
5 Planes DISNEY $8,567,000 - 36% $59,591,000
6 Elysium Sony/Columbia $7,100,000 - 48% $69,054,000
7 You're Next Lionsgate $7,050,000 New $7,050,000
8 Percy Jackson: Sea of Monsters Fox $5,200,000 - 41% $48,346,500
9 Blue Jasmine Sony Classics $4,300,119 + 88% $14,798,921
10 Kick-Ass 2 UNIVERSAL $4,270,250 - 68% $22,423,385
11 2 Guns Universal $3,387,440 - 42% $65,381,610
12 Jobs Open Road $3,001,000 - 55% $12,144,287
  Also Opening/Notables
  The Grandmaster Weinstein Co. $132,259 New $132,259
  Short Term 12 Cinedigm $55,000 New $55,000
  Therese Mpi Pictures $21,040 New $21,040
  Drinking Buddies Magnolia $20,000 New $20,000
  Savannah Ketchup Entertainment $17,100 New $17,100
  Paranoia $1,350,000 - 62% $6,287,042
  Austenland Sony Classics $125,978 + 210% $185,471
  Ain't Them Bodies Saints IFC Films $65,000 + 146% $105,000
  You Will Be My Son Cohen Media $19,354 + 25% $43,017
  The Patience Stone Sony Classics $6,259 - 10% $19,889
  In a World… Roadside Attractions $300,000 + 38% $750,000
  The Smurfs 2 SONY $2,800,000 - 41% $62,616,000
  The Spectacular Now A24 $650,003 + 57% $1,935,181
  The Wolverine Fox $2,500,000 - 45% $125,095,700
  The Conjuring WARNER BROS. $2,155,000 - 45% $131,766,000
  Despicable Me 2 UNIVERSAL $2,558,650 - 35% $350,659,070
Box office data supplied by Exhibitor Relations
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