Weekend Wrap-Up
Summer Box Office Doesn’t End – It Implodes
By John Hamann
August 25, 2013
Sixth is the disappointment that is Elysium, as the box office since opening weekend has been like air leaving a tire. In its third weekend, the $115 million Sony pick up took in only $7.1 million as it declined 48%, which comes on the heels of a 54% drop last weekend. Elysium has now earned $69 million at the domestic box office.
Seventh is Lionsgate’s You’re Next, a well-reviewed horror flick that the studio failed to market. The 80% fresh horror release earned only $7 million this weekend, despite being the tracking pick of the week to lead the newcomers. This one should have been easy to open above $10 million, following extremely good reception at festivals in 2011. Unfortunately, it was shelved for two years as when Lionsgate took over Summit, giving them more product than they knew what to do with. You’re Next was likely a cheap pick-up for the studio, so even with lower than expected numbers, this one will still likely be a success for the studio.
Percy Jackson: Sea of Monsters is eighth, and is proving to be another questionable gamble on a young adult novel. Sea of Monsters earned $5.2 million in its third weekend, dropping 41%. This one cost $90 million, and has a gross so far of only $48.2 million.
Blue Jasmine, the Woody Allen release starring Cate Blanchett, finds its way into the top ten with a ninth place finish. After a couple of weekends in limited release, Sony Classics put Blue Jasmine out to 1,297 venues, and the result is a weekend gross of $4.3 million. That’s an increase of 88% compared to last weekend (where it was in 229 venues), and gives the drama a running total of $14.8 million at domestic theaters.
Kick Ass 2 got its ass kicked again this weekend. After opening lower than expected last weekend to $13.3 million, the Universal sequel dropped an alarmingly bad 68% for a weekend gross of only $22.4 million. Kick Ass 2 cost only $28 million to bring to the screen, but has a gross so far of only $22.4 million.
Overall, summer is starting to fade, and so are box office totals. The top 12 this weekend earned $91.6 million, which actually compares favorably with last year, when the top 12 picked up $82.8 million. New releases next weekend include Closed Circuit with Eric Bana, Getaway, with Ethan Hawke and Selena Gomez, and One Direction: This is Us, the new concert movie from Morgan Spurlock.
| 1 |
Lee Daniels' the Butler |
Weinstein Co. |
$17,018,000 |
- 31% |
$52,274,813 |
| 2 |
We're the Millers |
New Line Cinema |
$13,500,000 |
- 25% |
$91,740,000 |
| 3 |
The Mortal Instruments |
SONY |
$9,300,000 |
New |
$14,051,000 |
| 4 |
The World's End |
Focus Features |
$8,942,307 |
New |
$8,942,307 |
| 5 |
Planes |
DISNEY |
$8,567,000 |
- 36% |
$59,591,000 |
| 6 |
Elysium |
Sony/Columbia |
$7,100,000 |
- 48% |
$69,054,000 |
| 7 |
You're Next |
Lionsgate |
$7,050,000 |
New |
$7,050,000 |
| 8 |
Percy Jackson: Sea of Monsters |
Fox |
$5,200,000 |
- 41% |
$48,346,500 |
| 9 |
Blue Jasmine |
Sony Classics |
$4,300,119 |
+ 88% |
$14,798,921 |
| 10 |
Kick-Ass 2 |
UNIVERSAL |
$4,270,250 |
- 68% |
$22,423,385 |
| 11 |
2 Guns |
Universal |
$3,387,440 |
- 42% |
$65,381,610 |
| 12 |
Jobs |
Open Road |
$3,001,000 |
- 55% |
$12,144,287 |
| |
Also Opening/Notables |
| |
The Grandmaster |
Weinstein Co. |
$132,259 |
New |
$132,259 |
| |
Short Term 12 |
Cinedigm |
$55,000 |
New |
$55,000 |
| |
Therese |
Mpi Pictures |
$21,040 |
New |
$21,040 |
| |
Drinking Buddies |
Magnolia |
$20,000 |
New |
$20,000 |
| |
Savannah |
Ketchup Entertainment |
$17,100 |
New |
$17,100 |
| |
Paranoia |
|
$1,350,000 |
- 62% |
$6,287,042 |
| |
Austenland |
Sony Classics |
$125,978 |
+ 210% |
$185,471 |
| |
Ain't Them Bodies Saints |
IFC Films |
$65,000 |
+ 146% |
$105,000 |
| |
You Will Be My Son |
Cohen Media |
$19,354 |
+ 25% |
$43,017 |
| |
The Patience Stone |
Sony Classics |
$6,259 |
- 10% |
$19,889 |
| |
In a World… |
Roadside Attractions |
$300,000 |
+ 38% |
$750,000 |
| |
The Smurfs 2 |
SONY |
$2,800,000 |
- 41% |
$62,616,000 |
| |
The Spectacular Now |
A24 |
$650,003 |
+ 57% |
$1,935,181 |
| |
The Wolverine |
Fox |
$2,500,000 |
- 45% |
$125,095,700 |
| |
The Conjuring |
WARNER BROS. |
$2,155,000 |
- 45% |
$131,766,000 |
| |
Despicable Me 2 |
UNIVERSAL |
$2,558,650 |
- 35% |
$350,659,070 |
|
Box office data supplied by Exhibitor Relations
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