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Weekend Forecast for August 16-18, 2013

By Reagen Sulewski

August 16, 2013

The cons get weirder and weirder.

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There are many different reasons why some films get made and others do not. Sometimes, some big shot has some pull, sometimes it's the right mix of star and material, and other times it's just because the material so good it can't be missed. This weekend, we have one film that was made because someone thought to themselves, “Hey, doesn't Ashton Kutcher kind of look like Steve Jobs?”

Jobs is the first of two competing Steve Jobs biopics, and this one should probably have the subtitle “Not the Aaron Sorkin One." Directed by the guy behind Swing Vote and written by the guy who wrote... this... it has Kelso playing the visionary founder of Apple computers, and depicting his reign over the company at various key points in its history. Josh Gad is also on hand as co-founder Steve Wozniak, along with Dermot Mulroney, Lukas Haas, Matthew Modine, J.K. Simmons, and a whole host of other C-listers. The main insight here seems to be that Steve Jobs was kind of a jerk sometimes but made some neat things. I'll wait while you let that new information sink in.

So we're back to Ashton Kutcher looking like Steve Jobs. While true, it's an unfortunate situation that he's almost impossible to take seriously in that role, as if the final credits roll will just be an elaborate Punk'd episode. I also don't think that this story, as presented, is any kind of essential viewing. Obviously there's some hope of a The Social Network breakout story here, but the look is more like “Movie of the Week”. I'd look for around $8 million here.

Finally, we have what looks like a '90s throwback thriller in both style and cast. Paranoia stars Liam Hemsworth (aka The Other Hemsworth) as a young employee at a tech company run by Gary Oldman, who is sent over to one run by Harrison Ford (unnervingly bald) as a corporate spy. Remember when movies were made about those things? Before you can say “You're in over your head,” Hemsworth is... well, you know. Much yelling and shouting ensues.

It's kind of a sad reflection of where some of these actors' careers are now – some legends of the screen – that this is what they're starring in. I'm reminded of Robert DeNiro and Al Pacino teaming up again way too late for anyone to care about them. The director of this, Robert Luketic, seems to be synonymous with hackwork, with things like 21, Killers, and Monster-in-Law on his CV. Even the tagline is lazy and groan-inspiring. If you're really planning on seeing this, please tell me – why? I'd give it about $5 million, if for nothing else than the constant exposure it's received with ads.




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Last week's number one, Elysium, seems to have inspired some really divergent word-of-mouth, which in the real world, means bad things for legs. As passionate as a small group can be, their vote doesn't overrule a “meh." The near $30 million is an okay start, but a drop to about $14 million isn't going to help it much towards its pricy budget.

We're the Millers, on the other hand, has received much more positive post-release buzz, although I don't see this becoming a late season breakout hit. Earning $26 million is already a big win anyhow. It should be able to hold to around $16 million.

Disney's attempt to break Pixar, Planes, opened to a mere $22 million, and showed just how much the Cars franchise became poison to the studio, despite its billions in toy revenue. This opening showed that the film is already exhibiting soft tendencies, and this should continue with a $11 million second weekend.

Following along after is Percy Jackson: Sea of Monsters, which opened to less than half of the first film in this series. Keep that half number in mind – it should drop to about $7 million, and perhaps kill this franchise for good.

August's films continue to not impress, with 2 Guns limping out of relevancy and on its way to about a $65 million finish. Give it about $6 million this weekend..


Forecast: Weekend of August 16-18, 2013
Rank
Film
Number of
Sites
Changes in Sites
from Last
Estimated
Gross ($)
1 Lee Daniels' The Butler 2,933 New 19.2
2 Kick-Ass 2 2,940 New 15.8
3 We're the Millers 3,325 +65 15.7
4 Planes 3,716 +14 11.2
5 Jobs 2,381 New 8.1
6 Percy Jackson: Sea of Monsters 3,080 +49 7.2
7 2 Guns 2,469 -559 5.8
8 Paranoia 2,459 New 5.5
9 The Smurfs 2 2,349 -1,518 4.7
10 The Wolverine 2,058 -809 4.0

Continued:       1       2

     


 
 

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