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Weekend Wrap-Up

2 Guns Mows Down Smurfs at the Box Office

By John Hamann

August 4, 2013

It's better than being in a Shyamalan movie.

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Grown Ups 2 is sixth this weekend, and simply won’t go away. The Adam Sandler release earned another $8.1 million this weekend and dropped 30%. With few straight comedy choices out there for adults, Sandler’s shtick is hanging in. Grown Ups 2 cost Sony $80 million, and has a domestic gross so far of $116.4 million.

Turbo, from 20th Century Fox, is seventh, and is really feeling the heat from the advent of Smurfs 2. The $135 million release earned only $6.4 million and fell a hurtful 53%. Turbo managed to reach half its production budget stateside, as it has a gross of $69.5 million, so overseas numbers need to be huge for this one. So far, they simply aren’t. I think I would rather have a Pacific Rim in my library ($230 million worldwide gross versus $190 million budget) than Turbo, which has only grossed $42 million overseas.

RED 2 holds onto to a top ten spot because there isn’t enough new product this weekend to push it out. RED 2 grossed $5.7 million and was off 39% compared to last weekend. The $83 million Lionsgate release has now earned $45.2 stateside and I think it’s safe to say we won’t be seeing another one.




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The Heat is ninth, and after six weekends of release, the box office receipts are cooling. The Sandra Bullock/Melissa McCarthy starrer took in $4.7 million and was off 32% from the previous frame. The comedy has now earned more than X-Men: First Class did in 2011 with its $160 million budget, despite costing the studio only $43 million. The Heat has earned $149.6 million, and another $30 million overseas.

Finally in tenth is Pacific Rim, which is trying to will itself toward $100 million. The sci-fi robot film earned only $4.5 million, down 41% compared to the previous frame. As I said last weekend, Pacific Rim is not quite the flop people think it is, as it’s taken in $93 million stateside and another $140 million plus overseas against that $190 million budget. It’s not going to be a disaster for Warner Bros. and Legendary Films by any means, as it has earned $66 million more than The Lone Ranger at this point, and cost $25 million less to make.

Overall this weekend, the total for the top 12 films in release continues to shrink, however it does stay ahead of last year. In 2012, The Dark Knight Rises led for the third consecutive weekend, while Total Recall and Diary of Wimpy Kid struggled. That top 12 took in $113.8 million; this year, the top 12 found $126.3 million. Next weekend will be interesting, as Elysium hits, along with Planes from Disney, the comedy We’re The Millers, and the latest Percy Jackson release.


Top Ten for Weekend of
Rank
Film
Distributor
Estimated Gross
Weekly Change
Running Total
1 2 Guns Universal 27.4 New 27.4
2 The Wolverine Fox 21.7 -59% 95.0
3 Smurfs 2 Sony 18.2 New 27.8
4 The Conjuring Warner Bros. 13.0 -38% 108.6
5 Despicable Me 2 Universal 10.4 -37% 326.7
6 Grown Ups 2 Sony 8.1 -30% 116.4
7 Turbo Fox 6.4 -53% 69.5
8 RED 2 Lionsgate 5.7 -39% 45.2
9 The Heat Fox 4.7 -32% 149.6
10 Pacific Rim Warner Bros. 4.6 -41% 93.0
11 The Way, Way Back Fox Searchlight 2.9 -17% 13.7
12 Fruitvale Station The Weinstein Co. 2.7 -41% 11.0

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