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That's not to call this performance terrible or even bad. In this era of tremendous box office openings, I still cannot in good conscience call something that opened to $25 million a bomb or a flop. It's disappointing, sure, as on paper the one man show of Gerard Butler seemed no match for the combination of Channing Tatum and Jamie Foxx. But audiences had other ideas. Even with Roland Emmerich, no slouch in the blow sh*t up department, at the helm, White House Down got smoked by The Heat. That's why looking at box office is so fascinating, really.

The holdover brigade begins in fifth as Man of Steel earns $20.8 million in its third weekend, down 50% from last week. The Superman reboot now has $248 million in the till, though $300 million sure feels pretty far away based on the last two weekends of declines. The good news for the Zack Snyder pic is overseas grosses now send Supes' total earnings over $500 million. The bad news is that it very likely earned over one-third of its total domestic box office within its first four days. That's rarely a good thing.

This Is the End takes sixth with $8.7 million, off just 35%, in its third weekend. It's got $74.6 million in the bank and has more than doubled its reported $32 million production budget. One of the bigger successes of the summer, it's right on target to finish with $100 million but probably needs two or three more weekends to get there.

Now You See Me becomes the 14th film of 2013 to cross $100 million with another $5.5 million in its fifth weekend. The slick-looking thriller starring Jesse Eisenberg, Mark Ruffalo and Woody Harrelson is one of the better word-of-mouth stories of the summer. It's got $104.6 million and looks to finish with $120 million, firmly in the black against a $75 million budget.

Fast and Furious 6 adds another $2.4 million in its sixth weekend, bringing its domestic total to $233.3 million. This total, of course, pales in comparison to the $438 million earned overseas, which is why we're talking about the sixth film in this franchise with the seventh expected next year. $240 million is about its upper limit as it begins to shed screens.

Star Trek Into Darkness takes ninth place with another $2 million, giving it $220 million in seven weekends. The J.J. Abrams sequel will still fall short of the $257 million Star Trek earned domestically back in 2009, but those pesky overseas grosses make it the more successful of the two films in the rebooted franchise.

The Internship, one of the summer's few misfires, lands in tenth with $1.4 million and has earned $41 million in four weekends. Hoping to recapture the magic of The Wedding Crashers, the Owen Wilson/Vince Vaughn comedy failed in that regard and this will hopefully be the last time we need to mention it.

The top 12 films this weekend earned $185.2 million, which is off a little from last year' $196.8 million when Ted and Magic Mike combined to open to $93.5 million. Still, the box office is doing very well this summer as we head into a long July 4th weekend, which starts on Wednesday with Despicable Me 2 (already doing very well overseas) and Johnny Depp's The Lone Ranger.

Top Ten for Weekend of June 28-30, 2013
Rank	Film	Distributor	Estimated Gross	Weekly Change	Cumulative Gross ($)
1	Monsters University	Walt Disney	$46,100,000	-44%	$171,006,000
2	The Heat	Fox	$40,000,000	New	$40,000,000
3	World War Z	Paramount	$29,800,000	-55%	$123,722,000
4	White House Down	Sony	$25,700,000	New	$25,700,000
5	Man of Steel	Warner Bros.	$20,820,000	-50%	$248,660,000
6	This Is The End	Sony	$8,700,000	-35%	$74,681,000
7	Now You See Me	Lionsgate	$5,500,000	-30%	$104,680,591
8	Fast and Furious 6	Universal	$2,410,250	-51%	$233,313,020
9	Star Trek Into Darkness	Paramount	$2,040,000	-36%	$220,501,000
10	The Internship	Fox	$1,425,000	-58%	$41,705,100
11	Iron Man 3	Walt Disney	$1,403,000	-37%	$405,435,000
12	The Purge	Univerasal	$1,228,590	-66%	$62,791,310
Box office data supplied by Exhibitor Relations

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