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Weekend Wrap-Up

All Pain and No Gain in Pre-Iron Man 3 Weekend

By John Hamann

April 28, 2013

They're just hanging around waiting for the next Fast & Furious movie.

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Risk was much more apparent for our number two film, Tom Cruise’s Oblivion. The Universal release cost $120 million to make, and despite that, chose a pre-summer release date, with the hopes of staying relevant into May. After opening decently last weekend to $37.1 million, that risk was reduced, and with $100 million plus from overseas cinemas, that risk was obliterated. On the domestic side this weekend, Tom Cruise is still facing his popular challenges. Oblivion earned only $17.4 million and dropped 53%, despite no blockbuster competition this weekend. Universal played the worldwide rollout very well from a scheduling standpoint, as they knew Cruise would sell more overseas than domestically, giving it two weekends of room before Iron Man 3 was literally everywhere. Oblivion may approach $100 million domestically, but will likely find $300 million overseas (War of the Worlds did $360 million off-shore). So far, Oblivion has a domestic cume of $64.7 million.

Finishing third is the Jackie Robinson biopic 42, which is now in its third weekend and is already a big success. After a $17.7 million second weekend gross where it dropped a reasonable 36% from its $27.5 million open, the Warner Bros. continues to hold decently. This weekend, the Brian Helgeland flick earned another $10.7 million, and drops an okay 39%. Produced for $40 million, the well-made film has now earned $69.1 million. While $100 million is probably not likely for 42, it will approach that number. Although that potential for $100 million domestically is good news, baseball movies are a tough sell overseas, so it needs to do what it can in North America.

Fourth spot goes to The Big Wedding, but there is little that is big about this one except for names in the cast. Despite starring She-Who-Shall-Not-Be-Named (from Grey’s Anatomy and Knocked Up),Robert De Niro, Diane Keaton, Susan Sarandon, Robin Williams, Amanda Seyfried, Robin Williams and Topher Grace, The Big Wedding flopped, grossing only $7.5 million in its opening weekend. Tracking predicted an opening in the low-teens, but audiences likely caught on to the horrible reviews, as The Big Wedding received only four positive reviews out of a possible 60 (that’s 93% awful). Even worse for Millennium Films and Lionsgate is that this one cost more to make at $35 million than Michael Bay’s Pain & Gain (which opened to three times as much). The Big Wedding is DOA and will be lucky to earn $20 million.

The Croods is fifth, and is now six weekends old, which proves we are desperate for the summer movie season to begin. This weekend, The Croods earned another $6.6 million, falling 29% from last weekend’s take. The DreamWorks Animation release has now earned $163 million domestically, and $287 million overseas, all against a $135 million budget.

G.I. Joe: Retaliation is sixth. The wannabe blockbuster earned another $3.6 million and fell 37%. Made for $130 million, the Paramount release won’t match that amount domestically, but the overseas gross will save it. In North America, G.I. Joe: Retaliation has earned $116.4 million; overseas, the amount has crossed the $230 million mark.




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Another sign that things are slow at the box office is the fact that Scary Movie 5 finishes seventh. The comedy from the Weinstein Company opened poorly and fell 57% last weekend, yet still ranks okay, despite a gross this weekend of $3.5 million. It dropped 44%, and now the $20 film has a gross of $27.5 million.

Olympus Has Fallen finishes eighth. The Gerard Butler action flick picked up another $2.8 million and declined 38%. The $70 million release has now earned $93.1 million domestically.

The Place Beyond the Pines takes a bit of a hit this weekend despite adding 42 more venues. The Ryan Gosling/Bradley Cooper film earned another $2.7 million this weekend, dropping 45% from last weekend’s $4.9 million performance. The $15 million release has now picked up $16.2 million.

Tenth place goes to Jurassic Park 3D, which hangs around for one last hurrah thanks to several weekends of blah product. It earned $2.3 million, a decline of 43%, which brings its re-release total to $42 million. If you look at its overall domestic total, the film is now approaching the $400 million mark but probably won't quite hit it.

Also worthy of mention is the 11th place finisher, Matthew McConaughey's Mud. On 363 screens, the extremely well-reviewed Southern drama earned $2.2 million for Roadside Attractions, mainly on the strength of buzz about McConaughey's performance. Lately, he's broken away from his typical fare and expanded his horizons to such stuff as Mud, The Paperboy, Killer Joe and Magic Mike, and perceptions about the actor are shifting as a result.

Overall this is a fairly typical pre-summer weekend, as the top 12 films were able to find only $81.3 million. A year ago, Think Like a Man repeated on top as four new releases crashed and burned, with the top 12 pulling in a much better $97.1 million. Everything changes next weekend, as Iron Man 3 arrives, likely opening above $125 million.


Top Weekend Box Office for 4/26/13-4/28/13 (Estimates)
Rank Film Distributor Estimated Gross Weekly Change Running Total
1 Pain & Gain PARAMOUNT $20,000,000 New $20,000,000
2 Oblivion UNIVERSAL $17,443,200 - 53% $64,730,700
3 42 WARNER BROS. $10,725,000 - 39% $69,079,000
4 The Big Wedding Lions Gate $7,500,000 New $7,500,000
5 The Croods DreamWorks $6,600,000 - 29% $163,024,800
6 G.i. Joe: Retaliation PARAMOUNT $3,620,000 - 37% $116,396,000
7 Scary Movie v Weinstein Co. $3,457,000 - 44% $27,493,936
8 Olympus Has Fallen Filmdistrict $2,768,000 - 38% $93,076,472
9 The Place Beyond the Pines Focus Features $2,699,140 - 45% $16,204,863
10 Jurassic Park 3d UNIVERSAL $2,310,000 - 43% $42,000,375
11 Mud Roadside Attractions $2,200,000 New $2,200,000
12 Evil Dead SONY $2,000,000 - 51% $51,868,000
  Also Opening/Notables
  The Reluctant Fundementalist IFC Films $32,000 New $32,000
  Kon0tiki Weinstein Co. $22,334 New $22,334
  At Any Price Sony Classics $16,574 New $16,574
  Midnight's Children Paladin/108 Media $12,200 New $12,200
  An Oversimplification of Her Beauty Variance Films $11,100 New $11,100
  Graceland Drafthouse Films $11,081 New $11,081
  Storm Surfers 3d Xlrator Media $6,500 New $6,500
  Filly Brown Lionsgate $565,000 - 62% $2,310,091
  Home Run Samuel Goldwyn $452,030 - 71% $2,281,330
  The Lords of Salem Anchor Bay $178,000 - 72% $1,033,000
  In the House Cohen Media $31,177 - 11% $77,357
  The Company You Keep Sony Classics $1,245,765 + 214% $2,343,910
  Tyler Perry's Temptation Lionsgate $1,116,000 - 50% $50,650,323
  Oz: the Great And Powerful WALT DISNEY $1,750,000 - 42% $226,000,000
Box office data supplied by Exhibitor Relations
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