Weekend Wrap-Up

Friday Good at Easter Box Office

By John Hamann

March 31, 2013

Most ludicrous scene from the movie? Not even close.

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Oz the Great and Powerful manages another weekend above $10 million as well as eking out a top five spot. Oz earned another $11.6 million this weekend, its fourth in release, and declines 46% compared to last weekend. It is approaching the $200 million mark both domestically and abroad, as the stateside cume has reached $198.3 million. Remember that this one cost $215 million to make, so despite the almost $400 million worldwide gross, Disney isn’t swimming in cash because of it.

Sixth goes to The Host, the non-Twilight, Stephanie Meyer feature, as we dodge a collective bullet thanks to this movie's mediocre debut, meaning there's no chance of it spawning a bunch of terrible sequels. The Host opened Friday to $5.5 million, and drifted afterwards, finishing the weekend with a take of $11 million and a weekend multiplier of 2.0. It received horrible reviews, earning only a 12% fresh rating (oddly, top critics liked it more at 17%, which is a reverse of the norm) and was awarded a B- Cinemascore. The good news for distributor Open Road Films is that it cost only $40 million to make, so all should be financially okay after all is said and done.

The big drop-off at the box office comes in seventh with The Call, as this one manages only $4.8 million. The micro-budgeted Tri-Star release drops 46% from last weekend’s take of $8.9 million, and sits with a domestic cume of $39.5 million. Considering The Call cost only $13 million to make, everyone should be happy with the result, especially Halle Berry, who hasn’t had a hit since 2006 in X-Men: The Last Stand. Distributor Tri-Star goes wide next weekend with the Evil Dead, so this little studio will soon be on a roll.


Eighth goes to Admission, the Paul Rudd/Tina Fey combo. Admission grossed only $3.3 million this weekend, falling 47%, and giving it a gross so far of $11.8 million. Like The Call, Admission cost only $13 million to produce. Ninth is Spring Breakers, which expanded slightly, but didn’t reap a large benefit. Spring Breakers grossed $2.8 million, dropped 43%, and has a cume of $10.1 million against a budget of only $5 million. Tenth is the flop that is The Incredible Burt Wonderstone. It earned only $1.3 million and has a gross so far of $20.6 million.

In other box office news, Derek Cianfrance’s The Place Beyond The Pines got off to a great start in limited release, earning $270,184 from only four theatres. That gives it an average of $67,546 per theatre, a performance that should give it a leg up going forward.

Overall this weekend, we have a solid weekend versus last year. Over the same weekend in 2012, the top 12 films at the box office earned $140.4 million; over Easter Weekend last year (April 6th - 8th), the top 12 earned only $116.6 million. This weekend, thanks to a strong top five, the top 12 brought in $140.8 million. Next weekend will be interesting, as both G.I. Joe: Retaliation and the Tyler Perry film are pretty much guaranteed to lose half (or more) of their audiences they had this weekend, while openers include the 2013 version of Evil Dead and the 1993 version of Jurassic Park, this time in 3D.

Top Weekend Box Office for 3/29/13-3/31/13 (Estimates)
Rank Film Distributor Estimated Gross Weekly Change Running Total
1 G.i. Joe: Retaliation PARAMOUNT $41,200,000 New $51,707,000
2 The Croods DreamWorks $26,500,000 - 39% $88,618,300
3 Tyler Perry's Temptation Lionsgate $22,300,000 New $22,300,000
4 Olympus Has Fallen Filmdistrict $14,000,000 - 54% $54,742,669
5 Oz: the Great And Powerful WALT DISNEY $11,605,000 - 46% $198,278,000
6 The Host Universal $11,002,000 New $11,002,000
7 The Call SONY $4,800,000 - 46% $39,480,000
8 Admission Focus Features $3,252,977 - 47% $11,758,742
9 Spring Breakers A24 $2,758,000 - 43% $10,100,289
10 The Incredible Burt Wonderstone WARNER BROS. $1,300,000 - 70% $20,580,000
11 Identity Thief UNIVERSAL $1,092,820 - 58% $129,910,710
12 Jack the Giant Slayer WARNER BROS. $965,000 - 67% $61,332,000
  Also Opening/Notables
  The Place Beyond the Pines Focus Features $270,184 New $270,184
  Renoir Samuel Goldwyn $63,663 New $63,663
  Room 237 IFC Films $30,000 New $30,000
  Blancanieves Cohen Media Group $25,102 New $25,102
  Wrong Drafthouse Films $17,964 New $17,964
  The Sapphires Weinstein Co. $72,379 + 89% $126,968
  From Up On Poppy Hill Gkids $121,098 + 103% $285,793
  Ginger & Rosa A24 $159,000 + 61% $369,057
  Silver Linings Playbook The Weinstein Company $878,000 - 45% $128,689,636
Box office data supplied by Exhibitor Relations
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