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Weekend Wrap-Up

The Croods Top Spring Box Office Weekend

By John Hamann

March 24, 2013

This looks like my typical family photo.

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The Call manages to stay in the top five this weekend, following its surprise $17.1 million start last weekend. As expected, The Call got hammered in its second frame, as it fell 49% to $8.7 million this weekend. The good news for Sony’s TriStar is that this one was already profitable after the opening, as the cost was only $13 million, and the domestic finish should see $45 million before international audiences get a taste. For all involved – and especially Halle Berry – this is a hit no matter how you slice it. Give The Call $30.9 million so far.

The Tina Fey/Paul Rudd comedy Admission is fifth this weekend, and will end up a slight disappointment, given the quality of the two leads. These are two of the best "sly-funny" actors working today, and it’s too bad they didn’t choose better material to work with. With so-so reviews at best, it shouldn’t be much surprise that Admission opened to only $6.4 million from a small venue count of only 2,160 venues. The good news for Focus Features is that Admission cost only $13 million to get to movie screens, and the marketing cost was slight at best. With this result, no one should get too hurt with this one.

That puts the oddball Spring Breakers in sixth. Following a limited release last weekend on four screens that netted $263,000, the Harmony Korine film earned $5 million from 1,104 venues this weekend. Spring Breakers earns a venue average of $4,529, and while it doesn’t break out, remember that it cost only $2 million to make, and the company behind it, upstart A24, spent very little on advertising. The company went the social media route to market the film, and was able to generate some buzz. With room to expand and a much talked about performance from James Franco, Spring Breakers may just hold for another weekend. Surprisingly, the R-rated raunch-fest ended up as the best-reviewed opener of the weekend, earning a 69% fresh rating at Rotten Tomatoes.




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The rest of the top ten holds only leftovers. The Incredible Burt Wonderstone was seventh with $4.3 million and a hurtful drop from last weekend of 58%. The $30 million Warner Bros. release has now completely flopped, earning $17.4 million thus far. Eighth went to Jack the Giant Slayer, another Warner Bros. flop. This one hurts, as Jack grossed only $3 million and has a running total of only $17.4 million against a ludicrously high $195 million budget. Ninth is the month and a half old comedy Identity Thief, which turned in $2.5 million this weekend for Universal. It has now earned $127.7 million against a budget of only $35 million. In tenth is The Rock’s Snitch, which pulled in another $1.9 million this weekend. It has a decent gross so far of $40.3 million against a $15 million budget.

In other box office news, Silver Linings Playbook leaves the top ten for the first time since the January 11-13 weekend, ending a long run of top ten finishes. This weekend, it ended the weekend in 11th, with a gross of $1.6 million. It has earned a stunning $127.2 million since opening on November 16, 2011.

Overall this weekend, the box office was off compared to last year, as it was up against the opening frame of The Hunger Games, which exploded to $152 million a year ago. The entire top 12 could not beat that success this year, as this year’s top 12 total came in at $133.9 million. Next weekend should be just as interesting as this one was. Openers include GI Joe: Retaliation, The Host, and Tyler Perry’s Temptation: Confessions of a Marriage Counselor (and despite the title, people will attend).


Top Weekend Box Office for 3/22/13-3/24/13 (Estimates)
Rank Film Distributor Estimated Gross Weekly Change Running Total
1 The Croods DreamWorks $44,700,000 New $44,700,000
2 Olympus Has Fallen Filmdistrict $30,500,000 New $30,500,000
3 Oz: the Great And Powerful WALT DISNEY $22,031,000 - 47% $177,559,000
4 The Call SONY $8,700,000 - 49% $30,904,000
5 Admission Focus Features $6,445,650 New $6,445,650
6 Spring Breakers A24 $5,000,000 + 1801% $5,406,858
7 The Incredible Burt Wonderstone WARNER BROS. $4,275,000 - 58% $17,365,000
8 Jack the Giant Slayer WARNER BROS. $2,965,000 - 53% $59,052,000
9 Identity Thief UNIVERSAL $2,545,050 - 42% $127,726,995
10 Snitch New Line Cinema $1,930,000 - 45% $40,342,549
11 Silver Linings Playbook The Weinstein Company $1,620,000 - 36% $127,198,543
12 Safe Haven Relativity $1,152,000 - 53% $68,932,145
  Also Opening/Notables
  Inappropriate Comedy Freestyle $155,000 New $155,000
  The Sapphires Weinstein Co. $40,927 New $40,927
  Gimme the Loot IFC Films $25,000 New $25,000
  My Brother the Devil Paladin $12,140 New $12,140
  From Up On Poppy Hill Gkids $60,263 + 5% $132,496
  Ginger & Rosa A24 $102,000 + 138% $162,246
  Upside Down Millennium $26,013 - 9% $68,011
  Reality Oscilloscope $8,000 + 13% $18,016
  Somebody Up There Likes Me Tribeca Film $7,200 - 42% $58,502
  21 & Over Relativity $972,000 - 64% $24,107,320
  Stoker FOX SEARCHLIGHT $356,000 + 34% $1,127,300
Box office data supplied by Exhibitor Relations
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