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Friday Box Office Analysis

by Tim Briody

February 2, 2013

That's my Uncle Doug.

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Warm Bodies

Audiences were not cold to Warm Bodies as it earned $8.1 million on Friday. With strong reviews and Valentine's Day incoming, the clever zombie love story is a perfect Super Bowl weekend film, though it will take a hit on Sunday as does everything. Expect a winning weekend of $20.2 million.

Bullet to the Head

Much like Arnold Schwarzenegger's The Last Stand, Sylvester Stallone's Bullet to the Head is given a collective shrug as it throws under Arnie with $1.7 million on Friday. Attention old action stars: people will only care if you are all in one movie together (or if you make sequels). A weekend of $4.8 million is all this one is going to manage.

Notable Holdovers

Hansel and Gretel: Witch Hunters drops a fairly predictable 51.4% from last Friday to $2.9 million. That's a figure that could have been considerably worse and it will have a second frame of about $8.6 million.

Meanwhile, Silver Linings Playbook has proven itself to be a long-term player, adding a few more theaters and actually increasing 3% from last Friday to $2.4 million. The Academy Award contender continues to chug towards $100 million with a weekend of $7.2 million.



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Projected Estimates for the Top Ten (Three-Day)
Projected
Rank
Film
Estimated Gross
1 Warm Bodies 20.2
2 Hansel and Gretel: Witch Hunters 8.6
3 Silver Linings Playbook 7.2
4 Mama 7.0
5 Zero Dark Thirty 5.0
6 Bullet to the Head 4.8
7 Parker 3.3
8 Django Unchained 2.8
9 Les Miserables 2.5
10 Lincoln 2.3

     


 

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