Mama Rocks, Arnold Flops
By John Hamann
January 20, 2013
Third place goes to the film that was the big winner at last weekend’s Golden Globes, Silver Linings Playbook. Last Sunday was a coming out party for the film, even though it didn’t win much. Playbook has been on the fringe of the box office for a while now, but comes out swinging with a gross of $11.3 million over the three-day portion of the long weekend. That gives it a stunning increase over last weekend of 126%, as last weekend it was on 810 venues, and this weekend was smartly expanded to 2,523. It is that "Weinstein time of year" as the Weinstein Company has Django Unchained moving down, and Silver Linings Playbook moving up. Don’t forget that this film has been in theaters since mid-November, and after 10 weekend of release has grossed $55.3 million. It cost only $21 million to make, so will be a strong performer for the Weinsteins.
Gangster Squad falls to fourth this weekend after opening in third with $17 million last weekend. Despite the long weekend, Gangster Squad took it on the chin this weekend, dropping 47% to earn $9.1 million. Gangster Squad has turned into only a "meh" release - obviously not good enough for an Oscar campaign - despite the stellar cast that includes Ryan Gosling, Josh Brolin, Sean Penn, and Emma Stone. Made for $60 million, this is another project that will end up being just okay with regards to domestic gross. It should earn $50 million domestically, and will likely pull a similar amount overseas. So far, it has earned $32.2 million.
Newcomer Broken City shows up in fifth, and there is nothing to get excited about here. Despite a cast that includes Mark Wahlberg and Oscar winners Russell Crowe and Catherine Zeta-Jones, Broken City did not repair itself this weekend. The thriller grossed only $9 million from 2,620 venues. Wahlberg, star of the biggest comedy of 2012 in Ted, can’t bring the magic to this broken down story. Broken City was more hated by critics than a horror flick and a Schwarzenegger action film, as it earned only a 24% fresh rating at RottenTomatoes. The good news for Fox and New Regency is the fact that it cost only $35 million to make, so there shouldn’t be too many shirts lost one this one.
Sixth goes to last weekend's second place film, A Haunted House. The spoof held up somewhat better than you might expect, as it declined 54%, which sounds bad, but considering the bigger-than-expected opening, anything above 60% for a movie in this genre is pretty solid. It earned $8.3 million and is now sitting with a super profitable total of $29.9 million. Open Road has to be extremely pleased with how this has turned out.
Tarantino’s Django Unchained moves from fourth last weekend to seventh this weekend, as a successful holiday season means this one is starting to run out of gas. Django earned another $8.2 million this weekend and dipped 25% from its $11 million score last weekend. The $100 million Tarantino film has now earned $138.4 million stateside, and is just getting started overseas.