Monday Morning Quarterback Part I
By BOP Staff
November 20, 2012
Although we've come to the end of the road...
Kim Hollis: The Twilight Saga: Breaking Dawn Part 2 opened to $141.1 million. It had a global take of $341 million. What do you think of this result?
Jason Barney: Not much. It is at least impressive any time a film opens to such a large number, but there is not much going on beyond the studio getting every cent it can out of the franchise and the fans who enjoyed the books. Even though this is the eighth largest opening ever for a film, you just can't be too impressed by those numbers any more. Ticket price inflation is a larger factor than the number of people going to see the film, but I shouldn't be too negative. Summit has made a lot of money off from this product, and it is nice to see stories told in novels getting this much attention. Against a budget of $120 million and the foreign gross taken in so far, this is only going to be a money maker. Reviews won't matter much.
Just a comment on the type of people who may be going to see this film...As a "date" several years ago I asked my girlfriend if she wanted to go see the first of the Twilight flicks. She had a twinkle in her eye; she thought it was cute. Problem was, I think I enjoyed the film more than she did, but both of us thought it was pretty soft. I have offered to take her to the others and she shrugged. She didn't want to go. Same thing happened this year.
The younger demographic will pay to see this, but the numbers will drop fairly drastically.
Edwin Davies: Ho hum, really. If anything, this is less than I was expecting given all the talk of a "finale bump" a la Harry Potter or Lord of the Rings. My main takeaway from this final entry in the Twilight franchise is that it found its audience and that audience didn't grow or shrink any great amount over the last four years, which is something, I guess. Apart from the first film, which obviously had to lay the ground work, each of the films has opened to pretty much the same amount (weird mid-week release patterns notwithstanding) and finished within spitting distance of each other. I assume the same thing will happen this time around, given that there was no additional increase from 3D (which aesthetically I guess I'm thankful for, since I can't stand 3D). Summit got their hands on a hot property, set themselves a very low bar quality wise and managed to clear it routinely, never alienating the audience whilst also never expanding it because the films themselves are awful. It's tempting to characterize splitting the final film in two as something of a con since they're getting twice their money for the same product, but really the whole franchise has been that, so why start getting mad about that now?
Felix Quinonez: I don't think anyone will argue that this is a huge number and everyone involved should be celebrating. But I can't help but feel that it's a bit disappointing. I was really expecting a bump because it's the final one. I was expecting a number closer to Harry Potter 8 and that it would beat The Hunger Games easily.
On the other hand it's already kicking ass overseas and tracking better than BD pt. 1. So maybe we will see that finale bump overseas. Either way I look forward to never having to write or think about these movies again.