Daily Box Office Analysis

By David Mumpower

August 21, 2012

I am an Academy Award nominated screenwriter.

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With $1,707,615 yesterday after a $17,057,385 weekend, The Bourne Legacy has now earned $71,326,080. It should be around $86 million after next Sunday, which secures its candidacy for the $100 million club. Made for a relatively frugal $125 million, it has already passed $100 million worldwide. So I struggle to see any downside here.

The Campaign has some rather lackluster word-of-mouth. A 51% second weekend drop is also mediocre for a comedy. Still, $13,127,289 over the weekend plus another $1,531,586 yesterday gives The Campaign a running total of $52,967,412. I mentioned last week that Ferrell rarely has movies that reach $60 million but fail to join the $100 million club. The Campaign is definitely going to be one of those.

ParaNorman finishes in what I consider to be a disappointing fourth place. If you want proof that kids are back in school across North America, look no further than here. ParaNorman’s 64% Sunday-to-Monday decline rivals The Expendables 2 and is worse than every other title in the top 10 save for Sparkle. Family movies should not behave this way during the summer. Then again, we are only technically in the summer at this point.

Even though there is another month left in the season, Hollywood marks the end of the season by when kids return to school. This is when weekday revenue begins to slide. With $1,455,868 yesterday, ParaNorman has now earned $15,542,918. Laika Studios, if the consolation helps any, I absolutely adore your first two films. Coraline was one of my first Disc to Digital purchases in the cloud.




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The fifth spot in the top ten is held by The Dark Knight Rises. I mentioned last week that I expected the film to surpass $400 million on its 29th day in theaters. This is exactly what transpired. It wound up earning a respectable $11,011,349, down only 42% from the previous weekend. Another $1,374,465 yesterday gives Batman 7 a running total of $411,161,725.

Consumers do appear to be giving it a look later in its release pattern as they overcome the depression stemming from the events of Aurora, Colorado. The movie has now earned $900 million worldwide and appears all but certain to become the 14th billion dollar earner of all-time. While The Dark Knight will reign supreme domestically, I like the sequel’s chances of being the stronger performer in terms of global revenue. Also, here is a final bit of box office trivia. The Dark Knight Rises is the only movie in the top ten released in July.

Sixth and seventh place are occupied by a pair of recent Wednesday openers. The Odd Life of Timothy Green attempted the same release pattern as Hope Springs. The latter film earned $19,103,178 over its first five days, $14,650,121 of that stemming from weekend revenue. Timothy Green’s first five days of box office were $15,100,918. Interestingly, this is roughly the amount that Hope Springs earned during its second week, $15,960,143. In other words, The Odd Life of Timothy Green is no Hope Springs.


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