Weekend Wrap-Up

Superhero Free Weekend Good News for Ice Age

By John Hamann

July 15, 2012

Sorry, guys. The animated pirate movie opened earlier this year.

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Finishing a surprising fifth is Magic Mike, as the male-stripper manages to finish at the same rank it did last weekend, and improve dramatically on last weekend's 60% plunge. This weekend, Magic Mike earned another $9 million, dropping a not very male stripper-like 42%. A $6 million gross would have been more likely for this one, but good word-of-mouth seems to be propelling Mike forward. Unbelievably, Magic Mike, a $7 million pickup for Warner Bros., has now grossed $91.9 million. It has a decent shot at making $100 million. No, really.

Sixth is Oliver Stone's Savages, which was forgotten about in its second weekend. Savages earned only $8.7 million, and dropped 45%. Made for $45 million, Savages is going to struggle to match its production budget on the domestic front. So far, it has earned a soft $31.5 million.

Seventh is Tyler Perry's Madea's Witness Protection Program. Last weekend, Madea fell 60%. This weekend, the comedy earns $5.6 million and falls another 45%. Good thing these are made cheap, as this Tyler Perry entry has earned $55.6 million.

Katy Perry: Part of Me finishes eighth. The movie mistake earned $3.7 million in its second frame and declined 48%. The only good news here is that it has passed its $12 million production budget, as it has a gross so far of $18.6 million.


Ninth is Moonrise Kingdom. Now in its eighth weekend of release, Moonrise Kingdom earned another $3.7 million and dropped 19%. Moonrise added another 40 sites this weekend to bring its venue count up to 924. It has a gross so far of $32.4 million against its $16 million budget.

Tenth goes to Madagascar 3, which also takes a hit from Ice Age 3 and a lower screen count. Europe's Most Wanted earned $3.5 million in its sixth weekend. It dropped 53%, and has a domestic gross so far of $203.7 million. Its worldwide take is approaching the $500 million mark.

Overall, the box office didn't have a change against last year. It didn't even have much of a chance against the number one film of last year, Harry Potter and the Deathly Hallows Part 2, which pulled in $169 million over its first three days plus previews. The top 12 films this weekend could only dig up $151.9 million, which is $100 million less than last year's $251.6 million, a 40% drop. It will make up the difference next weekend, as The Dark Knight rises will likely earn more than the top 12 did a year before during the same weekend, when the number was $181.3 million.

Top Weekend Box Office for 7/13/12-7/15/12 (Estimates)
Rank Film Distributor Estimated Gross Weekly Change Running Total
1 Ice Age: Contintental Drift Fox $46,000,000 New $46,000,000
2 The Amazing Spider-Man Sony/Columbia $35,000,000 - 44% $200,900,000
3 Ted Universal Pictures $22,146,615 - 31% $158,993,010
4 Brave Walt Disney Pictures $10,700,000 - 45% $195,600,000
5 Magic Mike Warner Bros. Pictures $9,030,000 - 42% $91,850,000
6 Savages Universal Pictures $8,735,025 - 45% $31,466,475
7 MADEA'S WITNESS PROTECTION Lionsgate $5,600,000 - 45% $55,627,694
8 Katy Perry: Part of Me PARAMOUNT $3,735,000 - 48% $18,588,000
9 Moonrise Kingdom Focus Features $3,661,819 - 19% $32,426,532
10 Madagascar 3: Europe's Most Wanted PARAMOUNT $3,500,000 - 53% $203,732,000
11 To Rome With Love Sony Pictures Classics $2,539,119 - 18% $8,657,746
12 The Avengers $1,300,000 - 40% $613,500,000
  Also Opening/Notables
  The Obama Effect Arc Entertainment $73,000 New $73,000
  Farewell, My Queen Cohen Media $70,000 New $70,000
  2016 Obama's America Rocky Mountain $30,000 New $30,000
  Easy Money Weinstein Co. $23,784 New $26,883
  The Imposter Indomina $20,643 New $20,643
  Red Lights Millenium $10,011 New $10,011
  People Like Us DreamWorks $800,000 - 64% $11,200,000
  Beasts of the Southern Wild FOX SEARCHLIGHT $775,290 + 107% $1,677,430
  Safety Not Guaranteed Filmdistrict $335,000 + 32% $2,617,590
  Snow White & the Huntsman UNIVERSAL $998,575 - 44% $151,607,105
Box office data supplied by Exhibitor Relations
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