Weekend Wrap-Up
Superhero Free Weekend Good News for Ice Age
By John Hamann
July 15, 2012
Finishing a surprising fifth is Magic Mike, as the male-stripper manages to finish at the same rank it did last weekend, and improve dramatically on last weekend's 60% plunge. This weekend, Magic Mike earned another $9 million, dropping a not very male stripper-like 42%. A $6 million gross would have been more likely for this one, but good word-of-mouth seems to be propelling Mike forward. Unbelievably, Magic Mike, a $7 million pickup for Warner Bros., has now grossed $91.9 million. It has a decent shot at making $100 million. No, really.
Sixth is Oliver Stone's Savages, which was forgotten about in its second weekend. Savages earned only $8.7 million, and dropped 45%. Made for $45 million, Savages is going to struggle to match its production budget on the domestic front. So far, it has earned a soft $31.5 million.
Seventh is Tyler Perry's Madea's Witness Protection Program. Last weekend, Madea fell 60%. This weekend, the comedy earns $5.6 million and falls another 45%. Good thing these are made cheap, as this Tyler Perry entry has earned $55.6 million.
Katy Perry: Part of Me finishes eighth. The movie mistake earned $3.7 million in its second frame and declined 48%. The only good news here is that it has passed its $12 million production budget, as it has a gross so far of $18.6 million.
Ninth is Moonrise Kingdom. Now in its eighth weekend of release, Moonrise Kingdom earned another $3.7 million and dropped 19%. Moonrise added another 40 sites this weekend to bring its venue count up to 924. It has a gross so far of $32.4 million against its $16 million budget.
Tenth goes to Madagascar 3, which also takes a hit from Ice Age 3 and a lower screen count. Europe's Most Wanted earned $3.5 million in its sixth weekend. It dropped 53%, and has a domestic gross so far of $203.7 million. Its worldwide take is approaching the $500 million mark.
Overall, the box office didn't have a change against last year. It didn't even have much of a chance against the number one film of last year, Harry Potter and the Deathly Hallows Part 2, which pulled in $169 million over its first three days plus previews. The top 12 films this weekend could only dig up $151.9 million, which is $100 million less than last year's $251.6 million, a 40% drop. It will make up the difference next weekend, as The Dark Knight rises will likely earn more than the top 12 did a year before during the same weekend, when the number was $181.3 million.
1 |
Ice Age: Contintental Drift |
Fox |
$46,000,000 |
New |
$46,000,000 |
2 |
The Amazing Spider-Man |
Sony/Columbia |
$35,000,000 |
- 44% |
$200,900,000 |
3 |
Ted |
Universal Pictures |
$22,146,615 |
- 31% |
$158,993,010 |
4 |
Brave |
Walt Disney Pictures |
$10,700,000 |
- 45% |
$195,600,000 |
5 |
Magic Mike |
Warner Bros. Pictures |
$9,030,000 |
- 42% |
$91,850,000 |
6 |
Savages |
Universal Pictures |
$8,735,025 |
- 45% |
$31,466,475 |
7 |
MADEA'S WITNESS PROTECTION |
Lionsgate |
$5,600,000 |
- 45% |
$55,627,694 |
8 |
Katy Perry: Part of Me |
PARAMOUNT |
$3,735,000 |
- 48% |
$18,588,000 |
9 |
Moonrise Kingdom |
Focus Features |
$3,661,819 |
- 19% |
$32,426,532 |
10 |
Madagascar 3: Europe's Most Wanted |
PARAMOUNT |
$3,500,000 |
- 53% |
$203,732,000 |
11 |
To Rome With Love |
Sony Pictures Classics |
$2,539,119 |
- 18% |
$8,657,746 |
12 |
The Avengers |
|
$1,300,000 |
- 40% |
$613,500,000 |
|
Also Opening/Notables |
|
The Obama Effect |
Arc Entertainment |
$73,000 |
New |
$73,000 |
|
Farewell, My Queen |
Cohen Media |
$70,000 |
New |
$70,000 |
|
2016 Obama's America |
Rocky Mountain |
$30,000 |
New |
$30,000 |
|
Easy Money |
Weinstein Co. |
$23,784 |
New |
$26,883 |
|
The Imposter |
Indomina |
$20,643 |
New |
$20,643 |
|
Red Lights |
Millenium |
$10,011 |
New |
$10,011 |
|
People Like Us |
DreamWorks |
$800,000 |
- 64% |
$11,200,000 |
|
Beasts of the Southern Wild |
FOX SEARCHLIGHT |
$775,290 |
+ 107% |
$1,677,430 |
|
Safety Not Guaranteed |
Filmdistrict |
$335,000 |
+ 32% |
$2,617,590 |
|
Snow White & the Huntsman |
UNIVERSAL |
$998,575 |
- 44% |
$151,607,105 |
Box office data supplied by Exhibitor Relations
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