Weekend Wrap-Up

Spidey Transforms But Is No Transformers

By John Hamann

July 8, 2012

Dear Avengers, Please Invite Me to Your Party. Love, Spidey.

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Fifth is Magic Mike, Steven Soderbergh's male stripper movie. After a breakout weekend, Magic Mike never had a chance to hold like Ted did, given the subject matter and the target audience (soccer moms). Any hold above 70% was going to be a success here, so a gross of $15.6 million and a drop of 60% is certainly going to work for Warner Bros. Don't forget – Magic Mike was a $7 million pick up for the distributor, and has already grossed ten times that amount. Magic Mike has singles totalling $72.3 million.

Sixth is Tyler Perry's Madea Witness Protection. I shouldn't have to tell you that these films open big and fall hard, and this one fits the mould perfectly. Witness Protection earned $10.2 million and dropped 60% (shocked, shocked, I tell you). Give this version of the Madea cash machine $45.8 million so far, with not much more to come.

Seventh goes to Madagascar 3: Europe's Most Wanted. Now in its fifth weekend, the DreamWorks Animation release earned another $7.7 million and dropped 35% (pretty good considering it lost almost 1,000 venues compared to last weekend). Madagascar 3 has now earned $196 million stateside and over $250 million overseas, against a budget of $145 million.

Eighth place goes to Katy Perry: Part of Me one of these idiotic concert movies for teens. This one earned $7.2 million from Friday to Sunday, and $10.3 million since opening Thursday. This one cost only $12 million, and I love that it's flirting with disaster despite the low budget.


Moonrise Kingdom is ninth this weekend, as the Focus Features release continues to hold nicely and enjoy a perfectly executed platform release. Now out to 884 venues (30 more than last weekend), Moonrise earned another $4.6 million and fell only 6%. This $16 million release has now been in theaters for seven weekends, and shows little sign of slowing. The Wes Anderson picture has now earned $26.9 million.

In tenth is To Rome With Love, as Woody Allen tries to keep his roll going, which he started last year with Midnight In Paris. After a couple of weekends in limited release, To Rome expanded to 806 venues and earned $3.5 million, giving it a venue average of $4,345. The comedy has already earned $12 million overseas, and has a domestic cume so far of $5.3 million.

Leaving the top ten for the first time in 10 weekends is Marvel's The Avengers. The super superhero flick finished 12th with a gross of $2.2 million. It has now earned $611.1 million domestically.

Overall, comparing year to year box office over Independence Day weekends can give a poor reflection of what's actually happening. This year, the top 12 films earned $187.1 million from Friday-to-Sunday. A year ago, the same weekend was July 1-3, as the holiday landed on Monday. That year, with Transformers 3 on top, the box office took in $191.8 million. A year earlier, with the 4th falling on a Sunday, the top 12 found $180.5 million. The last time July 4th fell on a Tuesday was 2007, and the top 12 earned $165.4 million, with Transformers earning more than The Amazing Spider-Man did. Next weekend, the only opener is Ice Age: Continental Drift, as we await The Dark Knight Rises a weekend later.

Top Weekend Box Office for 7/6/12-7/8/12 (Estimates)
Rank Film Distributor Estimated Gross Weekly Change Running Total
1 The Amazing Spider-Man Sony/Columbia $65,000,000 New $140,000,000
2 Ted Universal Pictures $32,592,560 - 40% $120,239,905
3 Brave Walt Disney Pictures $20,162,000 - 41% $174,519,000
4 Savages Universal Pictures $16,162,200 New $16,162,200
5 Magic Mike Warner Bros. Pictures $15,610,000 - 60% $72,797,000
6 MADEA'S WITNESS PROTECTION LIONSGATE $10,200,000 - 60% $45,845,955
7 MADAGASCAR 3: EUROPE'S MOST WANTED PARAMOUNT $7,700,000 - 35% $196,020,000
8 Katy Perry: Part of Me PARAMOUNT $7,150,000 New $10,250,000
9 MOONRISE KINGDOM Focus Features $4,641,580 - 6% $26,892,860
10 To Rome With Love Sony Pictures Classics $3,502,143 + 406% $5,261,353
11 People Like Us DreamWorks $2,256,000 - 47% $9,253,000
12 The Avengers $2,170,000 - 51% $611,130,000
  Also Opening/Notables
  China Heavyweight Zeitgeist $4,004 New $4,004
  Beasts of the Southern Wild FOX SEARCHLIGHT $375,587 + 121% $745,376
  Neil Young Journeys Sony Classics $11,736 - 2% $34,144
  Abraham Lincoln: Vampire Hunter Twentieth Century Fox $1,900,000 - 68% $34,006,376
  Prometheus Twentieth Century Fox $1,825,000 - 63% $122,399,774
  Safety Not Guaranteed Filmdistrict $260,000 - 31% $2,177,107
  Snow White & the Huntsman UNIVERSAL $1,866,240 - 59% $149,854,450
  Men In Black 3 SONY $1,775,000 - 40% $173,125,000
  The Best Exotic Marigold Hotel Fox Searchlight $783,000 - 29% $42,033,782
Box office data supplied by Exhibitor Relations
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