Weekend Wrap-Up

Insane Movie Line-Up Brings Big Box Office

By John Hamann

July 1, 2012

They all had a lot of regrets the next morning.

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Sixth is Abraham Lincoln: Vampire Hunter, the book adaptation from Fox. After a so-so opening frame where the presidential vampire hunter took in $16.3 million, audiences got their revenge this week as the Fox film tumbled, earning only $6 million and dropping 63%. With a cost of $70 million, and a domestic gross of $29 million so far, Abe is going to have to look overseas for a prop up, or this will be costly mistake for Fox.

Prometheus moves down to seventh this weekend after a fourth place finish in the last frame. The Ridley Scott sci-fi took in another $4.9 million this weekend and dropped a hurtful 50%. The good news for Fox is that the film supposedly cost $135 million to make, and has earned $118.3 million domestically, with over $150 million from the overseas box office.

Moonrise Kingdom expands again this weekend, this time to 854 theatres, and hastily moves back up the chart. After an 11th place, $3.4 million gross last weekend, the expansion pays off for this frame. Moonrise Kingdom earned $4.9 million, bringing its gross up 44% compared to last weekend. Distributed by Focus Features, Moonrise cost only $16 million to make, and has a gross so far of $18.4 million.


Snow White and the Huntsman finishes in ninth place, dropping 46% to $4.4 million. The film has earned a solid $145.6 million so far, though it hasn't quite approached its budget of $170 million with those numbers just yet. Fortunately, it has excellent overseas revenue to add to the mix, as its foreign take tallies close to $190 million.

Finally in tenth is People Like Us, another new release that doesn't fit in the weekend prior to Independence Day. People Like Us is trying the counter-programming card, but with Magic Mike taking the female demo away, there wasn't much left. People Like Us opened to a soft $4.3 million from 2,055 venues. It got only middling reviews, and will be out of the top ten before you know it.

Overall, it was insanely busy at the cineplex this weekend, even though we had this oddball line up. The top 12 films this weekend earned $197.1 million, an almost 3% increase over last year's top 12 total of $198.1 million. This year's total is simply a staggering amount for a frame where no blockbusters opened. Next week – notice that I didn't say "next weekend" – we get The Amazing Spider-Man on Tuesday, Katy Perry on Thursday, and Oliver Stone's Savages on Friday. Check back next weekend to see how it all unfolds.

Top Weekend Box Office for 6/29/12-7/1/12 (Estimates)
Rank Film Distributor Estimated Gross Weekly Change Running Total
1 Ted Universal Pictures $54,107,495 New $54,107,495
2 Magic Mike Warner Bros. Pictures $39,155,000 New $39,155,000
3 Brave Walt Disney Pictures $34,011,000 - 49% $131,685,000
4 Madea's Witness Protection Lionsgate $26,350,000 New $26,350,000
5 Madagascar 3: Europe's Most Wanted Paramount $11,815,000 - 40% $180,012,000
6 Abraham Lincoln: Vampire Hunter Twentieth Century Fox $6,000,000 - 63% $29,034,193
7 Prometheus Twentieth Century Fox $4,925,000 - 50% $118,261,848
8 Moonrise Kingdom Focus Features $4,872,878 + 44% $18,405,810
9 Snow White & the Huntsman Universal $4,405,245 - 46% $145,591,165
10 People Like Us DreamWorks $4,306,000 New $4,306,000
11 The Avengers $4,215,000 - 41% $606,298,000
12 Men In Black 3 SONY $2,900,000 - 49% $169,640,000
  Also Opening/Notables
  Beasts of the Southern Wild FOX SEARCHLIGHT $169,236 New $220,447
  Take This Waltz Magnolia Pictures $150,000 New $150,000
  Neil Young Journeys Sony Classics $13,280 New $13,280
  Seeking a Friend for the End of the World Focus Features $1,070,836 - 72% $6,611,292
  To Rome With Love Sony Pictures Classics $750,348 + 108% $1,291,020
  Rock of Ages Warner Bros. Pictures $2,730,000 - 64% $34,912,000
  That's My Boy Columbia Pictures (Sony) $2,150,000 - 72% $34,300,000
  Safety Not Guaranteed Filmdistrict $380,000 - 20% $1,684,745
  The Intouchables Weinstein Co. $316,000 - 9% $2,582,666
  The Best Exotic Marigold Hotel Fox Searchlight $1,065,000 - 35% $40,385,894
  The Hunger Games Lionsgate $404,000 - 35% $403,775,707
Box office data supplied by Exhibitor Relations
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