Pixar's Brave Right On Target at Summer Box Office
By John Hamann
June 24, 2012
After dropping 59% last weekend, Prometheus had another awkward weekend this frame, as it had its audience cut in half again. In its third frame, Prometheus earned $10 million, but was off another large 52% this weekend. The good news is that Ridley Scott's sorta-prequel crossed the $100 million mark on Friday, its 22nd day of release. Prometheus is said to have a budget of $130 million, which is the amount it has earned overseas, so everything is going to work out fine for this one. Give Prometheus a gross of $108.5 million at the domestic box office so far, and it should top out with about $140 million.
Snow White and the Huntsman manages a fifth place finish, as it gets ahead of both Rock of Ages and That's My Boy, which have been flushed. Snow White earned $8 million in its fourth weekend and dropped 40% compared to the previous frame. The $170 million Universal fairy tale epic has now turned in $137.1 million in domestic receipts, and has earned a similar amount overseas.
Sixth is Rock of Ages, which had a rocky start last weekend with a soft $14.4 million debut. This weekend things aren't looking up all that much, as Rock of Ages earned only $8 million in its second frame. It was off 45% compared to last weekend, and is going to end as an ugly entry for New Line and Warner Bros. Rock of Ages cost $75 million to make, and will be lucky to get to $45 million. Its current domestic total is $28.8 million.
Seventh is That's My Boy, Adam Sandler's latest disaster. After a disappointing opening last weekend, things didn't improve for the Waterboy this weekend. That's My Boy earned only $7.9 million in its second frame and dropped 41%. Sandler's last, Jack and Jill, fell 53% in its second weekend, so Sandler is definitely going to need a movie image overhaul. That's My Boy has now taken in only $28.2 million against a $70 million budget.
Despite three new films coming on the scene, Marvel's The Avengers shows no sign of stopping. Last weekend, The Avengers took in $8.9 million, This weekend, the film earned $7 million, giving the mighty Avengers a drop of only 21%. The Avengers should cross the $600 million plateau no later than weekend, and will become only the third film to do so. Give The Avengers $598.3 million so far.
Men in Black 3 falls to ninth, earning $5.6 million in its fifth weekend. The Will Smith/Tommy Lee Jones film was off 44% from its $10 million gross last weekend. It is wildly popular overseas, but domestically hasn't been much. Give it $163.3 million so far stateside and $400 million from other shores, all against a $225 million budget.
Its a close race for tenth between two Focus Features releases this weekend, both looking for that just-a-little-wider-than-art house kind of release pattern. New release Seeking a Friend for the End of the World manages to take the tenth spot, but earns only $3.8 million along the way. Out to only 1,625 venues, Seeking a Friend had a venue average of $2,361. The other Focus release is Moonrise Kingdom, Wes Anderson's tale of young love. Moonrise expanded to 395 theatres this weekend, and earned $3.4 million. It improved on last weekend's take by 52%, and now has a running total of $11.6 million. Moonrise cost $16 million to make, where Seeking a Friend cost only $10 million.
Overall this weekend, things are certainly a lot better than last weekend, and are a little lower than a year ago. Last year, Cars 2 was on top (and Walmart was selling every imaginable tie-in), and led the top 12 at the box office to $170.1 million. This weekend, with Brave dominating, the top 12 found $158.1 million. Next weekend is a bit of a mish-mash. Out for release next weekend are Magic Mike, the male-stripper flick from Steven Soderbergh, the drama People Like Us, which has some strong early reviews, Ted from Family Guy guy Seth MacFarlane, and finally Tyler Perry's Madea's Witness Protection, a movie with too many apostrophes. Check back next weekend to see what sticks.
||Walt Disney Pictures
||Madagascar 3: Europe's Most Wanted
||Abraham Lincoln: Vampire Hunter
||Twentieth Century Fox
||Twentieth Century Fox
||Snow White & the Huntsman
||Rock of Ages
||Warner Bros. Pictures
||That's My Boy
||Columbia Pictures (Sony)
||Men In Black 3
||Seeking a Friend for the End of the World
||The Best Exotic Marigold Hotel
||To Rome With Love
||Sony Pictures Classics
||Your Sister's Sister
||Something From Nothing: the Art of Rap
||Safety Not Guaranteed
||What to Expect When You're Expecting
||The Hunger Games
Box office data supplied by Exhibitor Relations