Weekend Wrap-Up

Pixar's Brave Right On Target at Summer Box Office

By John Hamann

June 24, 2012

They're super adorable...until they eat your face off.

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After dropping 59% last weekend, Prometheus had another awkward weekend this frame, as it had its audience cut in half again. In its third frame, Prometheus earned $10 million, but was off another large 52% this weekend. The good news is that Ridley Scott's sorta-prequel crossed the $100 million mark on Friday, its 22nd day of release. Prometheus is said to have a budget of $130 million, which is the amount it has earned overseas, so everything is going to work out fine for this one. Give Prometheus a gross of $108.5 million at the domestic box office so far, and it should top out with about $140 million.

Snow White and the Huntsman manages a fifth place finish, as it gets ahead of both Rock of Ages and That's My Boy, which have been flushed. Snow White earned $8 million in its fourth weekend and dropped 40% compared to the previous frame. The $170 million Universal fairy tale epic has now turned in $137.1 million in domestic receipts, and has earned a similar amount overseas.

Sixth is Rock of Ages, which had a rocky start last weekend with a soft $14.4 million debut. This weekend things aren't looking up all that much, as Rock of Ages earned only $8 million in its second frame. It was off 45% compared to last weekend, and is going to end as an ugly entry for New Line and Warner Bros. Rock of Ages cost $75 million to make, and will be lucky to get to $45 million. Its current domestic total is $28.8 million.

Seventh is That's My Boy, Adam Sandler's latest disaster. After a disappointing opening last weekend, things didn't improve for the Waterboy this weekend. That's My Boy earned only $7.9 million in its second frame and dropped 41%. Sandler's last, Jack and Jill, fell 53% in its second weekend, so Sandler is definitely going to need a movie image overhaul. That's My Boy has now taken in only $28.2 million against a $70 million budget.


Despite three new films coming on the scene, Marvel's The Avengers shows no sign of stopping. Last weekend, The Avengers took in $8.9 million, This weekend, the film earned $7 million, giving the mighty Avengers a drop of only 21%. The Avengers should cross the $600 million plateau no later than weekend, and will become only the third film to do so. Give The Avengers $598.3 million so far.

Men in Black 3 falls to ninth, earning $5.6 million in its fifth weekend. The Will Smith/Tommy Lee Jones film was off 44% from its $10 million gross last weekend. It is wildly popular overseas, but domestically hasn't been much. Give it $163.3 million so far stateside and $400 million from other shores, all against a $225 million budget.

Its a close race for tenth between two Focus Features releases this weekend, both looking for that just-a-little-wider-than-art house kind of release pattern. New release Seeking a Friend for the End of the World manages to take the tenth spot, but earns only $3.8 million along the way. Out to only 1,625 venues, Seeking a Friend had a venue average of $2,361. The other Focus release is Moonrise Kingdom, Wes Anderson's tale of young love. Moonrise expanded to 395 theatres this weekend, and earned $3.4 million. It improved on last weekend's take by 52%, and now has a running total of $11.6 million. Moonrise cost $16 million to make, where Seeking a Friend cost only $10 million.

Overall this weekend, things are certainly a lot better than last weekend, and are a little lower than a year ago. Last year, Cars 2 was on top (and Walmart was selling every imaginable tie-in), and led the top 12 at the box office to $170.1 million. This weekend, with Brave dominating, the top 12 found $158.1 million. Next weekend is a bit of a mish-mash. Out for release next weekend are Magic Mike, the male-stripper flick from Steven Soderbergh, the drama People Like Us, which has some strong early reviews, Ted from Family Guy guy Seth MacFarlane, and finally Tyler Perry's Madea's Witness Protection, a movie with too many apostrophes. Check back next weekend to see what sticks.

Top Weekend Box Office for 6/22/12-6/24/12 (Estimates)
Rank Film Distributor Estimated Gross Weekly Change Running Total
1 Brave Walt Disney Pictures $66,739,000 New $66,739,000
2 Madagascar 3: Europe's Most Wanted Paramount $20,200,000 - 41% $157,574,000
3 Abraham Lincoln: Vampire Hunter Twentieth Century Fox $16,500,000 New $16,500,000
4 Prometheus Twentieth Century Fox $10,000,000 - 52% $108,546,680
5 Snow White & the Huntsman Universal $8,012,655 - 40% $137,055,375
6 Rock of Ages Warner Bros. Pictures $8,000,000 - 45% $28,763,000
7 That's My Boy Columbia Pictures (Sony) $7,900,000 - 41% $28,180,000
8 The Avengers $7,040,000 - 21% $598,288,000
9 Men In Black 3 SONY $5,600,000 - 44% $163,339,000
10 Seeking a Friend for the End of the World Focus Features $3,836,348 New $3,836,348
11 Moonrise Kingdom Focus Features $3,410,900 + 52% $11,625,265
12 The Best Exotic Marigold Hotel Fox Searchlight $1,615,000 - 29% $38,370,339
  Also Opening/Notables
  To Rome With Love Sony Pictures Classics $379,371 New $379,371
  Your Sister's Sister IFC Films $215,000 + 79% $380,000
  Something From Nothing: the Art of Rap Indomina Media $32,000 - 79% $261,168
  Safety Not Guaranteed Filmdistrict $482,000 + 63% $1,083,423
  Lola Versus $46,400 - 25% $203,192
  The Intouchables Weinstein Co. $356,000 + 0% $2,102,808
  Battleship Universal Pictures $495,075 - 60% $63,165,875
  What to Expect When You're Expecting Lions Gate $400,000 - 67% $39,833,651
  The Dictator Paramount Pictures $375,000 - 66% $58,700,000
  The Hunger Games Lionsgate $645,000 - 24% $402,984,722
Box office data supplied by Exhibitor Relations
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