Weekend Wrap-Up

Games Ruin Reunion, Sink Titanic

By Kim Hollis and David Mumpower

April 8, 2012

Squirrels should fear her.

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Last weekend’s other new release, Mirror Mirror, is our fifth place finisher for the weekend. After a slightly disappointing opening weekend of $18.1 million, the Julia Roberts fractured fairy tale fell 39% to $11 million. Its grand total after two weekends is $36.5 million. Add in overseas revenues and the worldwide tally comes to $48.3 million. Mirror Mirror had a pretty sizeable budget at $85 million, and it’s going to take some work to get that amount covered, particularly since we know that advertising doesn’t really get counted in those reported budgeting expenses. Roberts doesn’t have the audience pull she once did. Will Snow White and the Huntsman have a better result later this year? It’s certainly being presented as an event film, but the numbers for Mirror Mirror have to be concerning for the second Snow White movie of the year.

21 Jump Street continues its excellent run in theaters, earning another $10.2 million. That’s good for a sixth place and a decline of only 31%. The Jonah Hill/Channing Tatum comedy has now crossed the $100 million mark as its domestic total is up to $109.6 million. This ‘80s remake might have seemed like a terrible idea at one point, but it proves that when studios make good movies, people will respond positively. It’s turned out to be decent counter-programming against The Hunger Games juggernaut, and has already well exceeded its conservative budget of $42 million.

The last top ten title to make any kind of money worth talking about is Dr. Seuss’s The Lorax, which finishes in seventh with $5 million and declines 36% from last weekend. The popular animated film brings its domestic total to $198.2 million, meaning that it will cross the $200 million mark by the end of next weekend. The Universal production is still going to wind up as the second-highest grossing Dr. Seuss adaptation, well behind the reprehensible How the Grinch Stole Christmas.


Our eighth, ninth and tenth place are all movies that wind up with weekend totals under $1 million. These days, it doesn’t take a lot to finish in the top ten (but that’s all going to change next month once our “summer” releases begin taking over multiplexes. Eighth place goes to the CBS Films release Salmon Fishing in the Yemen, the Ewan McGregor/Emily Blunt drama. It fell 23% to $975,000, bringing its cumulative domestic total to $4.6 million. John Carter hangs on to a top ten spot simply because the lower rungs of the top ten are so pathetic. It brought in $820,000, down a painful 60% from last weekend. The financial disaster now has a domestic total of $68 million. Our final top ten spot goes to Safe House, which has been in theaters for nine weeks and earned another $581,000. The Denzel Washington/Ryan Reynolds film now has a domestic total of $124.8 million.

Overall, the box office is up over the same weekend last year, when Hop was the #1 movie. This weekend’s total of $117 million is a 14% increase over last year’s total of $102.8 million. Next weekend brings three more new movies into the fray, with the most interesting amongst them being Cabin in the Woods, the extremely well-reviewed horror film from Drew Goddard and Joss Whedon (Buffy the Vampire Slayer). Other new films will include Lockout, a Guy Pearce action(?) film, and The Three Stooges, a horrible-looking Farrelly Bros interpretation of the classic TV series.

Top Weekend Box Office for 4/6/12-4/8/12 (Estimates)
Rank Film Distributor Estimated Gross Weekly Change Running Total
1 The Hunger Games Lionsgate $33,500,000 - 43% $302,839,165
2 American Reunion Universal $21,466,200 New $21,466,200
3 Titanic 3d Paramount $17,350,000 New $25,710,000
4 Wrath of the Titans Warner Bros. Pictures $15,010,000 - 55% $58,899,000
5 Mirror Mirror Relativity Media $11,000,000 - 39% $36,473,495
6 21 Jump Street Columbia Pictures (Sony) $10,200,000 - 31% $109,577,000
7 Dr. Seuss' The Lorax Universal Pictures $5,015,010 - 36% $198,189,360
8 Salmon Fishing In the Yemen Cbs Films $975,000 - 23% $4,639,001
9 John Carter WALT DISNEY $820,000 - 60% $67,973,000
10 Safe House Universal $580,810 - 26% $124,750,970
11 The Raid: Redemption Sony Classics $564,585 + 109% $1,288,195
12 Act of Valor Relativity $536,000 - 47% $68,753,961
  Also Opening/Notables
  Damsels In Distress Sony Classics $64,199 New $64,199
  We Have a Pope IFC Films $30,000 New $30,000
  The Hunter Magnolia $20,000 New $20,000
  Bully The Weinstein Company $74,786 - 36% $235,196
  October Baby Samuel Goldwyn $367,096 - 52% $3,782,295
  Jeff Who Lives At Home Paramount Vantage $405,000 - 40% $3,387,000
  Casa De Mi Padre Lionsgate $260,000 - 56% $5,488,985
  A Thousand Words Paramount Pictures $475,000 - 47% $17,419,000
  Project X Warner Bros. Pictures $305,000 - 62% $54,040,000
  Journey 2: the Mysterious Island WARNER BROS. $505,000 - 38% $99,350,000
Box office data supplied by Exhibitor Relations
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