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Weekend Wrap-Up

Jump Street Hides Quiet Box Office

By John Hamann

March 18, 2012

This is going to work out great for them. No, really.

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Act of Valor, a film I thought would be on top one weekend and gone the next, finishes sixth due to the quiet box office. Act of Valor earned $3.7 million in its fourth weekend, dropping 47%. The $12 million Relativity release has earned the company a small fortune, as it has now brought in $62.7 million.

Seventh is Denzel Washington and Safe House, as the thriller spends a sixth weekend in the top ten. This frame, the Universal release earned only $2.8 million and dropped 43%. The $85 million film has now taken in $120.2 million.

Journey 2: The Mysterious Island holds onto a top ten spot for one more weekend, finishing with $2.5 million. That means the sequel featuring The Rock had the best decline in the top ten with 32%, and has now inched its way up to a domestic total of $95.1 million. People might have thought this was a silly sequel to make, but it has come pretty close to matching the total of the original, which was well known for its outstanding legs.




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We have a bit of a surprise in ninth place, as the Spanish-language film Casa de mi Padre captures a top ten spot with $2.2 million thanks to numbers being so low overall. The film features Will Ferrell, Gael Garcia Bernal, Diego Luna and Nick Offerman and was partially financed by Ferrell and Adam McKay (director of Anchorman, Talladega Nights). The film was showing in only 382 locations, so it's fairly impressive that something so off the wall had such a strong showing.

This Means War is tenth in its fifth weekend. The Reese Witherspoon flick has lasted longer than anyone thought it would, and took in another $2.1 million this weekend, dropping 43%. The $65 million Fox release has now brought in $50.5 million.

Overall this weekend, the box office is on pace with where things were last year. A year ago, Limitless led the pack with $18.9 million, and the top 12 films last year earned a combined $103.4 million. This year, the top 12 found $96.5 million, thanks to almost solely 21 Jump Street and The Lorax. Next weekend, all bets are off, as The Hunger Games opens in over 4,000 theatres. The only question now is where in the top 20 films of all time will it end up.


Top Ten for Weekend of March 18-20, 2011
Rank
Film
Distributor
Estimated
Gross ($)
Weekly Change
Running Total ($)
1 21 Jump Street Sony Pictures 35.0 New 35.0
2 Dr. Seuss' The Lorax Universal 22.8 -41% 158.4
3 John Carter Walt Disney 13.5 -55% 53.2
4 Project X Warner Bros. 4.0 -64% 48.1
5 A Thousand Words Paramount Pictures 3.8 -39% 12.1
6 Act of Valor Relativity Media 3.7 -47% 62.7
7 Safe House Universal 2.8 -43% 120.2
8 Journey 2: The Mysterious Island Warner Bros. 2.5 -32% 95.1
9 Casa de mi Padre Pantelion Films 2.2 New 2.2
10 This Means War 20th Century Fox 2.1 -43% 50.5

Continued:       1       2       3

     


 
 

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