BOP is hosted by Crystal Tech. Click here to sign up.

Weekend Wrap-Up

Lorax Keeps Universal Riding High

By John Hamann

March 4, 2012

I mean, a Lorax gotta have his SUV!

New at BOP:
Share & Save
Digg Button  
Print this column
Third spot goes to last weekend's winner, Act of Valor, Relativity Media's release that uses actual Navy SEALs (who can't act their way out of a paper bag). After opening to $24.5 million last weekend and having a very targeted audience, it's not surprising that Act of Valor took in $13.7 million this weekend, dropping 44%. I'm actually surprised this one didn't drop further than it did, given its 29% fresh rating, but it may be getting some word-of-mouth due to the action scenes and an A Cinemascore. Relativity will cash in with this one, as Valor cost only $12 million to make, and has a gross so far of $45.2 million.

Safe House manages to stay at number four this weekend, as the Denzel Washington thriller digs in. Now in its fourth weekend, Safe House earned $7.2 million and dropped a not bad 34%. Another winner from Universal, Safe House crossed the $100 million mark on Thursday, making it Denzel's fourth film to cross the $100 million mark. The thriller will likely end up as Washington's second biggest of his career, behind only American Gangster, which took in $130 million. Safe House has a running total of $108.2 million, and is approaching $50 million overseas, all against a budget of $85 million.

Tyler Perry's Good Deeds falls from second to fifth this weekend, but shouldn't come as a surprise. Good Deeds earned $7 million and dropped 55% from the weekend previous. Only two of Perry's films have dropped less than 50% following opening weekend – Why Did I Get Married? and Diary of a Mad Black Woman, both of which were early in Tyler Perry's movie career. Like all Perry films, Good Deeds didn't cost a lot to make at $14 million, and should do okay as it has a gross so far of $25.7 million.

Now that The Lorax is on the scene, Journey 2: The Mysterious Island falls from third last weekend to sixth this weekend. With other family competition out there, Journey 2 couldn't keep its run alive. This weekend, Journey 2 could only eke out $6.9 million, which gives it a drop of 48%. Still, the $80 million film has now matched its budget stateside with a cume of $85.6 million, with the gravy coming overseas where its pulled in over $160 million.

Seventh spot goes to The Vow, which manages a better hold than last weekend's 57% plunge. In its fourth weekend, The Vow pulled in $6.1 million and dropped 38%. Easily Screen Gems' biggest film now, the $30 million production has brought in $111.7 million domestically and over $30 million from overseas theatres.




Advertisement



This Means War finishes eighth, and doesn't hold a candle to The Vow. The action/comedy/romance/bromance earned $5.6 million in its third weekend, a decline of 33%. The $65 million Fox film now has no chance of earning as much as its production budget stateside, as it has taken in only $41.5 million so far.

Ninth goes to Ghost Rider: Spirit of Vengeance, as this Ghost Rider has tanked, thanks to the awfulness of the first one. Spirit of Vengeance could only find $4.7 million this weekend, as it dropped 48%. Good thing Sony spent only $57 million on this one, as it has a gross so far of only $44.9 million.

Finally in tenth is Best Picture winner The Artist. It earned $3.9 million, which was on par with last weekend, as it increases its take by 34%. The $15 million Weinstein release has now earned $37.1 million domestically, and is approaching $50 million from overseas cinemas.

Overall, the box office stays hot compared to last year. The top 12 films this weekend earned $153.5 million, thanks mostly to The Lorax and Project X, whereas last year the top 12 offered $121.1 million on the strength of Rango. Next weekend, we get some wildcards. Set to open is John Carter, Disney's lavish sci-fi adventure which some say cost as much as $250 million, Silent House, a seemingly sharply made horror film with Elizabeth Olsen, which likely cost about one tenth of what John Carter cost to make, and A Thousand Words, a new comedy from Eddie Murphy.


Top Weekend Box Office for 3/2/12-3/4/12 (Estimates)
Rank Film Distributor Estimated Gross Weekly Change Running Total
1 Dr. Seuss' the Lorax Universal $70,720,485 New $70,720,485
2 Project X Warner Bros. Pictures $20,775,000 New $20,775,000
3 Act of Valor Relativity $13,700,000 - 44% $45,239,346
4 Safe House Universal $7,212,225 - 34% $108,176,715
5 Good Deeds Lionsgate $7,000,000 - 55% $25,744,632
6 Journey 2: the Mysterious Island WARNER BROS. $6,925,000 - 48% $85,611,000
7 The Vow SONY $6,100,000 - 38% $111,712,000
8 This Means War 20th Century Fox $5,625,000 - 33% $41,463,639
9 Ghost Rider: Spirit of Vengeance SONY $4,700,000 - 38% $44,881,000
10 The Artist The Weinstein Company $3,900,000 + 34% $37,088,418
11 Wanderlust Universal Pictures $3,753,750 - 42% $12,394,565
12 Gone Summit Entertainment $3,050,000 - 36% $8,997,977
  Also Opening/Notables
  Tim And Eric's Billion Dollar Movie Magnolia $95,000 New $95,000
  Being Flynn Focus Features $45,546 New $45,546
  Boy Paladin $23,390 New $23,390
  The Salt of Life Zeitgeist $21,000 New $21,000
  Let the Bullets Fly Variance $11,500 New $11,500
  Undefeated Weinstein Co. $84,311 + 337% $166,139
  Star Wars: Episode 1- the Phantom Menace 3d Fox $1,100,000 - 65% $42,218,333
  Chronicle Fox $1,950,000 - 47% $60,865,266
  We Need to Talk About Kevin Oscilloscope $132,000 + 252% $817,720
  A Separation Sony Pictures Classics $1,001,582 + 173% $3,726,995
  The Iron Lady The Weinstein Company $900,000 + 29% $27,056,004
  The Descendants Fox Searchlight $1,365,000 - 36% $80,465,726
Box office data supplied by Exhibitor Relations
Continued:       1       2       3

     


 
 

Need to contact us? E-mail a Box Office Prophet.
BOP is hosted by Crystal Tech. Click here to sign up.
Sunday, December 17, 2017
© 2017 Box Office Prophets, a division of One Of Us, Inc.