Weekend Wrap-Up

Puss in Boots Climbs Tower for Repeat Win

By John Hamann

November 6, 2011

He has no idea why DreamWorks opened this on Halloween weekend, either.

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Fourth this weekend is Paranormal Activity 3, now feeling a little naked as Halloween is behind us. Following its $18 million pre-Halloween weekend, reality hits PA3 on the head, as it grosses only $8.5 million, and drops 53%. To be fair, this is a better hold than the average Saw release had after Halloween, and PA3 is still going to be a $100 million film, although it will likely take at least four weekends despite a $52.6 million opening frame. Remember folks, the cost here is $5 million and its going to earn 20 times that, domestically. As my dad used to say, it's good work if you can get it.

Fifth is In Time, which has an okay hold despite the genre and subject matter. In Time earned $7.7 million in its second frame and dropped 36% compared to last weekend. In Time is a $40 million Fox release that is already matching overseas grosses with domestic grosses. I expect the Justin Timberlake release to earn that $40 million back in North America, and then have a matching amount overseas, which will push it toward profitability. The current domestic gross for In Time sits at $24.2 million.

Footloose drops from fourth last weekend to sixth this weekend, but has a solid hold this time out. Footloose took in $4.5 million and dropped only 17%, as it becomes obvious people had other things to do last weekend. Now in its fourth weekend of release, the $25 million Paramount film has now earned $44.8 million.

Disney's Real Steel manages to stay in the top ten again this weekend, despite being out for five weekends. The Hugh Jackman starrer earned another $3.4 million and dropped 29%. The $110 million Disney film won't come close to earning that much stateside (it currently sits at $78.8 million), but with Hugh Jackman above the title, Real Steel has earned over $100 million on foreign shores, and will end up as a hit for the Mouse House.


Eighth is Johnny Depp's failed The Rum Diary, which flopped last weekend with only a $5.1 million opening frame. The news didn't get any better this weekend, as The Rum Diary took in only $3 million and dropped 42%. This one is going to need an excellent take overseas if hopes to recoup the $45 million budget.

Ninth is George Clooney's Ides of March. The political thriller earned $2 million and dropped 29%. The $12.5 million dollar film has now earned a decent $36.8 million for Sony.

Finishing tenth is Moneyball, another well-reviewed flick that has a nice hold after last week's Halloween deflation. The Brad Pitt baseball flick fell only 20% to $1.9 million, bringing the movie's total domestic box office to $70.3 million.

Overall, the box office is well off compared to where it was a year ago. Last year, Megamind opened to $46 million, Due Date to $32.7 million, and For Colored Girls... opened to $19.5 million. With those stellar performances, the top 12 last year managed to reach $142.8 million. This year, with much less to work with, the top 12 films brought in only $107.7 million. Next weekend is key, as two films open wide, and both could go either way. Adam Sandler opens Jack and Jill, a film that reminds me of Little Nicky, while thhe other is Immortals, a 300 wannabe from super-strange director Tarsem Singh. Opening at a much lower number of theatres is J. Edgar, Clint Eastwood's Hoover biopic, which surprisingly has garnered only so-so notices to this point.

Top Weekend Box Office for 11/4/11-11/6/11 (Estimates)
Rank Film Distributor Estimated Gross Weekly Change Running Total
1 Puss in Boots DreamWorks $33,035,000 - 3% $75,508,000
2 Tower Heist Universal $25,084,150 New $25,084,150
3 A Very Harold And Kumar 3d Christmas WARNER BROS. $13,065,000 New $13,065,000
4 Paranormal Activity 3 Paramount $8,525,000 - 53% $95,308,000
5 In Time Twentieth Century Fox $7,700,000 - 36% $24,208,645
6 Footloose Paramount Pictures $4,550,000 - 17% $44,800,000
7 Real Steel DreamWorks $3,407,000 - 29% $78,750,000
8 The Rum Diary $2,987,478 - 42% $10,423,212
9 The Ides of March Sony/Columbia $2,000,000 - 29% $36,800,000
10 Moneyball SONY $1,900,000 - 20% $70,327,000
11 The Three Musketeers SUMMIT $1,700,000 - 52% $18,048,996
12 Courageous SONY $1,550,000 - 16% $29,962,000
  Also Opening/Notables
  Son of No One Anchor Bay $19,800 New $19,800
  The Other f Word Oscilloscope $14,600 New $14,600
  Anonymous Sony/Columbia $1,275,000 + 26% $2,725,000
  Like Crazy Paramount Vantage $270,000 +119% $448,000
  Johnny English Reborn Universal $637,431 - 62% $7,686,341
  Margin Call Roadside Attractions $750,000 + 4% $2,550,000
  Martha Marcy May Marlene Fox Searchlight $471,000 + 90% $1,036,252
  The Skin I Live In Sony Pictures Classics $326,228 + 81% $1,258,851
  50/50 Summit Entertainment $960,000 - 32% $32,981,241
  Dolphin Tale Warner Bros. $1,030,000 - 37% $68,625,000
Box office data supplied by Exhibitor Relations
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