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Weekend Wrap-Up

Horror Opposite Leads Halloween Box Office

By John Hamann

October 30, 2011

Good thing cats always land on their feet.

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Third goes to Andrew Niccol's In Time with Justin Timberlake. Despite a strong trailer and what was once a decent marketing campaign, people don't seem to be ready for the former singer to take the lead in a movie. In Time earned $12 million – not far off what tracking was expecting – and earned that from a quite wide 3,122 venues. In Time had a venue average of $3,844. This is Timberlake's first time leading a film, after 2011 supporting roles in films like Bad Teacher and Friends With Benefits. Timberlake hit a home run last year in The Social Network, but hasn't been able to parlay that success into something bigger. In Time cost Fox only $40 million to make, so this one won't be a disaster.

Footloose manages to step ahead of Real Steel this weekend, but that's where the good news ends. Footloose earned another $5.4 million in its third weekend, but it drops 48% against last weekend's gross of $10.4 million. While not the hit that the 1984 version was, remember that this one cost only $24 million to make, and will likely finish with about $55 million.

The Rum Diary is a rare Johnny Depp flop, as virtually no one came out for the Hunter S Thompson flick. The Rum Diary took in only $5 million from 2,272 venues. It didn't help that reviews weren't great, and if one hadn't read the book, it was almost impossible to figure out what the story was about. The Rum Diary cost $50 million to make, and will be a disaster should sales not pick up overseas.

Real Steel is sixth, but sees a bigger drop than the 33% dip it saw last weekend. Now in its fourth weekend, Real Steel earned $4.7 million, and drops a more severe 57%. Real Steel, with its $110 million budget, would struggle if it wasn't for overseas grosses. Real Steel has earned $73.9 million on the domestic side, but is already approaching $100 million outside of the US, so will be a good choice for Disney in the end.




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Seventh is The Three Musketeers, last weekend's ho-hum opener from Summit Entertainment. After opening to $8.7 million last weekend, the Musketeers were turned on their collective ears this weekend, as the Paul W.S. Anderson flick fell 60% to $3.5 million. The $90 million 'effort' has now earned $14.8 million domestically, and another $65 million from overseas sales.

The Ides of March holds on to a top ten spot this weekend. Over its fourth weekend of release, the George Clooney political thriller earned $2.7 million and was off 44% compared to last weekend. The $12.5 million Sony film has now earned $33.5 million.

Ninth is Moneyball, which suffers a little in the wake of Halloween. Now in its sixth weekend, the Brad Pitt flick earned $2.4 million and dropped 40%. The $50 million Sony release has now earned $67.4 million.

Finally in tenth is Courageous, the faith-based movie about heroic cops. The Sony release was down 28% from last week to $1.8 million, which brings its overall total to $27.6 million. Not bad for a movie with a $2 million budget.

Overall, the box office is up over last year, thanks to Puss in Boots, and the fact that Halloween fell on a Sunday last year. Over the Halloween weekend last year, the top 12 films at the box office took in $84.9 million. This year, the top 12 drew $93.3 million. Next weekend could be interesting. Universal releases Tower Heist, with Ben Stiller, Eddie Murphy and more, and Warner Bros. releases another Harold and Kumar movie.


Top Weekend Box Office for 10/28/11-10/30/11 (Estimates)
Rank Film Distributor Estimated Gross Weekly Change Running Total
1 Puss in Boots DreamWorks $34,000,000 New $34,000,000
2 Paranormal Activity 3 Paramount $18,530,000 -65% $81,305,000
3 In Time Fox $12,000,000 New $12,000,000
4 Footloose Paramount Pictures $5,400,000 - 48% $38,443,000
5 The Rum Diary Filmdistrict $5,010,631 New $5,010,631
6 Real Steel DreamWorks $4,700,000 - 57% $73,900,000
7 The Three Musketeers SUMMIT $3,500,000 - 60% $14,839,878
8 The Ides of March Sony/Columbia $2,700,000 - 44% $33,496,000
9 Moneyball SONY $2,400,000 - 40% $67,421,000
10 Courageous SONY $1,800,000 - 28% $27,644,000
11 Johnny English Reborn Universal $1,662,780 - 57% $6,434,550
12 Dolphin Tale Warner Bros. $1,605,000 - 62% $67,007,000
  Also Opening/Notables
  Anonymous SONY $1,000,000 New $1,000,000
  Like Crazy Paramount Vantage $120,000 New $120,000
  All's Faire In Love Hannover House $17,810 New $17,810
  The Mighty Macs $215,895 - 78% $1,260,385
  Margin Call Roadside Attractions $750,000 + 33% $1,500,000
  Martha Marcy May Marlene Fox Searchlight $240,550 + 75% $439,544
  The Skin I Live In Sony Pictures Classics $170,451 - 31% $823,571
  Take Shelter Sony Pictures Classics $201,023 + 11% $775,329
  The Thing Universal $822,460 - 73% $16,040,210
  The Big Year DreamWorks $230,000 - 86% $6,823,080
  50/50 Summit Entertainment $1,350,000 - 52% $31,281,713
Box office data supplied by Exhibitor Relations
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